We recently connected with Andrew Cramb and have shared our conversation below.

Alright, Andrew thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Here’s a polished version of your response that keeps your tone and enthusiasm intact:

Actually starting something—it’s the easiest and hardest thing to do, all at once! Haha.

I’ll use my record label, Version III, as an example. It all began with a casual conversation with a friend one afternoon when not much else was going on. I was venting about how parts of the music industry felt outdated and stuck in the past. My friend challenged me: “Well, what if you started your own?” He wasn’t just joking—he really meant it and pushed me to consider it seriously.

Living in the age of the internet, starting something like this can be as simple as creating a name, logo, website, and social accounts. So, that’s exactly what I did! From there, I focused on a key question: What’s the main problem I’m trying to solve?

At the time, I saw artists struggling with playlist promotion and touring, so I zeroed in on those areas. It became a day-by-day process of asking artists, “What do you need help with?” and then rolling up my sleeves to figure out how to solve it. That led to internet playlists, and making a DIY tour with my friends. Which was the beginning of the label.

Andrew, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

This is such a hard one for me to answer because I feel like I live multiple lives and do so many things! In short I would split that into three categories. Co-Founder of a record label, Version III. Host of a podcast focused on inspiring entrepreneurial stories called Where Are All My Friends, and account manager at a creative agency focused on the automotive space called Race Service.

What ties all of these roles together—and what I’m most passionate about—is inspiring exceptional people to achieve their goals and getting to do amazing things with my friends along the way.

I’m especially proud of how I approach each of these industries. I’ve always led with genuine enthusiasm and curiosity, driven by a desire to learn and push culture forward. Whether it’s music, podcasting, or creative branding, my goal is to leave each space a little better for the next generation, adding something meaningful to the culture.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Honesty and authenticity—no question.

When you approach anything from a place of genuine honesty and authenticity, you naturally align with like-minded people. That alignment leads to working with clients and partners who share your values. And if we don’t share the same values, what’s the point of working together?? For me, collaboration should be fun, inspiring, and mutually fulfilling.

When you lead with authenticity, everything just flows better. The work becomes more enjoyable, and the network of amazing, like-minded people grows organically.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The biggest lesson I had to unlearn was not giving 100% to my work.

Back in the day, I worked at an established record label that wasn’t focused on growth or innovation. I was young, full of ideas, and eager to make changes, but after about a year of trying with no traction, I became apathetic. I started doing only what was assigned to me—no new ideas, no innovation, no networking. I was just going through the motions.

Eventually, I left that role, but those years of coasting left me feeling dull and out of sync with the energy I’d once had. It was humbling to realize how much harder I had to work in my next role to rebuild that momentum and prove myself again.

The lesson I took from that? Whatever you do, always give 100%—even if it’s just for you. It not only makes you better in your current role but also prepares you for whatever comes next.

Contact Info:

• Website: https://www.andrewcramb.com
• Instagram: https://www.instagram.com/andrew_ftw
• Linkedin: https://www.linkedin.com/in/andrew-cramb-b484931b3/
• Youtube: https://www.youtube.com/whereareallmyfriendspodcast

Image Credits

Robert Kerian @robertkerian
Dario Bologna @dariolaroid)