Alright – so today we’ve got the honor of introducing you to Andrei Tone. We think you’ll enjoy our conversation, we’ve shared it below.
Andrei, thanks for taking the time to share your stories with us today Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
Plano Videographer | Video Production Company in Plano | Plano Video Production Companies
You know, Tone Films didn’t start with a camera — it started with a conversation. I was sitting at a coffee shop in Plano, watching a brand video online that made me feel absolutely nothing. I remember thinking, “This could’ve been powerful… if someone just told the story right.” That was the spark.
The next day, I scribbled down the words “authentic storytelling” and “visual excellence” on a whiteboard — I didn’t even have a company name yet. What I did have was a passion for capturing people’s vision in a way that moved audiences, and the willingness to figure it out step by step.
Within that first week, I registered the LLC for Tone Films, created a basic website, and started reaching out to businesses in Plano — not to pitch, but to listen. I asked them what they hated about their last video, what they wish someone understood. That feedback shaped our core mission.
The first month was full of learning curves: figuring out contracts, pricing structures, gear investments, and where to even begin with marketing. I’d shoot during the day and edit all night, pouring everything into a small reel that became our calling card.
Within the first year, we scaled from solo shoots to building a small crew of local creatives. We upgraded from DSLRs to cinema cameras, partnered with agencies, and carved a niche as a top Plano video production company known for being fast, flexible, and story-first.
It wasn’t glamorous at first — it was coffee-fueled and chaotic — but we figured out everything from licensing music properly to navigating client expectations. Every mistake became a lesson, and every win gave us the energy to go bigger.
Now, Tone Films is trusted by brands across Texas and beyond — but it all started with a moment of frustration, a notebook, and the belief that if we told better stories, better results would follow.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Plano Videographer | Video Production Companies in Plano | Video Production Company in Plano
Hey there, I’m Andrei — founder of Tone Films, a Plano-based video production company that’s redefining how brands tell their stories. I didn’t grow up with a camera in my hand. I grew up with a fire to create — to connect, to communicate, and to craft visuals that don’t just look good, but mean something.
How I Got Started
My journey into the world of video production started out of a desire to solve a real problem: Most videos were either all style and no substance, or all info and no soul. I wanted to offer something better — videos that feel cinematic, yet drive real results. So I built Tone Films from the ground up here in Plano, blending creative vision with strategic execution.
What We Do
At Tone Films, we specialize in high-end corporate videos, branding content, commercials, event coverage, and social media storytelling. We serve businesses, entrepreneurs, agencies, and personal brands across the DFW area and beyond. If it moves and tells a story — we’re in.
Whether it’s a 60-second sizzle reel, a full brand anthem, or short-form content for TikTok, our mission is the same: Capture attention. Inspire action. Build trust.
The Problems We Solve
Most of our clients come to us saying the same things:
“Our last video didn’t represent who we are.”
“We want content that actually gets engagement.”
“We’re growing fast and need a consistent visual identity.”
We solve those problems with strategy-first storytelling, cinematic quality, and a streamlined production process that respects your time and budget.
We’re not just another Plano video production company with a camera — we’re creative partners who get just as excited about your vision as you do.
What Sets Us Apart
Intentionality: Every shot has a purpose. We don’t do “filler.”
Speed & Precision: We’re fast without cutting corners.
Cinematic Quality: High production value that looks like a million bucks — without costing it.
People-first: Our clients become our friends. That’s how this works best.
We’ve worked with startups, influencers, tech companies, churches, non-profits, luxury brands — you name it. Our work’s been seen by millions across social platforms, websites, trade shows, and broadcast.
What I’m Most Proud Of
I’m proud of the integrity behind what we do. In an industry that can be flashy and transactional, we care deeply about people and purpose. I’m also proud of our growth — going from a solo operation to a recognized brand working in 8 major cities, all while staying rooted in our Plano community.
What I Want You to Know
Tone Films is more than just visuals. It’s about vision. If you’re a business owner, brand, or creative who wants to elevate your image and connect with your audience on a deeper level — we’re here for it.
So whether you’re looking for a Plano videographer, a full-scale video production company in Plano, or just someone who gets it — let’s make something unforgettable.
How did you put together the initial capital you needed to start your business?
When I first launched Tone Films, I didn’t have deep-pocket investors or a massive startup loan. I had determination, a solid plan, and a few cards in my back pocket — literally.
I bootstrapped the business from day one. I started with my personal savings, a few 0% APR credit cards (which I paid off aggressively), and some side income from freelance gigs. Every dollar I made went right back into the business — better gear, better branding, better results. I saw it as investing in my future self.
Early on, I made a conscious decision: I wasn’t going to wait for perfect conditions or full funding to begin. I bought just enough gear to start delivering high-quality work, and as the projects grew, so did the production value.
I also got creative. I bartered services, partnered with other creatives, and took on a few extra gigs to build my runway. The biggest investment wasn’t money, though — it was time and sweat equity. I worked nights, weekends, and every spare hour to build something real.
Looking back, that scrappy start gave me the foundation I needed to lead with grit, flexibility, and resourcefulness. And now that Tone Films has grown into one of the standout video production companies in Plano, I never forget those humble beginnings — they shaped everything.
Any insights you can share with us about how you built up your social media presence?
When I first started building the social media presence for Tone Films, I wasn’t trying to go viral — I was trying to be valuable. I wanted our content to stand out, not just by how it looked, but by how it connected with people.
At the beginning, our social media strategy was simple: show the work, show the people, and show the process. Behind-the-scenes clips, short reels, client transformations, and little nuggets of storytelling wisdom — that’s what people started to resonate with.
Instead of only posting the “polished product,” I started showing the journey: setting up lights, directing talent, funny outtakes, client testimonials, and even moments where things didn’t go perfectly. That authenticity helped us grow an audience that trusted us, not just admired us.
I also paid attention to what performed well and why. I leaned into short-form vertical videos (especially on Instagram Reels and TikTok) that were fast, clean, and emotionally engaging. And yes, I wasn’t afraid to test memes and trends — as long as they fit the Tone Films brand.
Advice for Those Just Starting Out:
Start posting before you feel “ready.” Perfection kills momentum. Progress builds it.
Show your face. People connect with people more than logos.
Consistency beats intensity. One post a day for 30 days is better than 10 posts in one day and nothing for a month.
Engage with your audience. Respond to every comment like they just bought your product. Build community, not just followers.
Tell stories. Don’t just say what you do — show how it makes someone’s life better.
Today, our social channels aren’t just a portfolio — they’re a platform. They’ve helped us land major clients, collaborations, and even friendships. And that all started by simply being real, showing up, and adding value one post at a time.
Whether you’re a new Plano videographer or a small business looking to grow, remember: Your voice matters. Your story matters. Don’t be afraid to tell it — and keep telling it until it resonates.
Contact Info:
- Website: https://tonefilms.com
- Instagram: https://www.instagram.com/tone.films/
- Facebook: https://www.facebook.com/tonefilms.us
- Linkedin: https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Ali%3Aorganization%3A79328713&keywords=Tone%20Films&origin=ENTITY_SEARCH_HOME_HISTORY&sid=7Pr
- Twitter: https://x.com/films_tone
- Youtube: https://www.youtube.com/@tonefilmsproduction5712
- Yelp: https://www.yelp.com/biz/tone-films-dallas
- Other: https://tonefilms.com/leading-plano-video-production-company/
https://www.linkedin.com/pulse/tone-films-ranks-number-1-video-production-company-plano-tone-films-fzalc/
Image Credits
Tone Films | Plano Video Production Company