We’re excited to introduce you to the always interesting and insightful Andrei Tone. We hope you’ll enjoy our conversation with Andrei below.
Andrei, looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Success comes down to consistency, clarity of vision, and the courage to keep going when others quit.
In my experience, success isn’t a single breakthrough moment—it’s built through disciplined daily actions and surrounding yourself with the right people.
I’ve seen this firsthand as the founder of both Tone Films, a multi-city video production company, and Atomic Accounting, a Plano bookkeeping company that helps entrepreneurs and creatives manage their finances with precision and strategy.
When I launched Tone Films, our first projects were small local shoots. But I knew if we consistently delivered cinematic quality and took time to understand each client’s vision, we could scale. Today, Tone Films operates in Dallas, Plano, Fort Worth, Nashville, Tulsa, Oklahoma City (OKC), NYC, D.C., Miami, and Los Angeles—each city presenting its own challenges and growth stories. We’ve become known as a trusted Dallas video production company, Nashville video production company, OKC video production company, and more by staying true to our values: excellence, creativity, and service.
On the accounting side, I started Atomic Accounting because I saw how many creatives and small businesses lacked solid financial systems. Our Plano bookkeeping company grew by focusing on clarity and trust—two things that creatives rarely get from their financial advisors. Helping business owners make sense of their numbers gave them peace of mind and fueled their own success stories.
One story that stays with me: I once had a video client in Fort Worth whose business exploded after a brand film we produced went viral. At the same time, they were scrambling behind the scenes with disorganized books. We connected them with Atomic Accounting, and within months, they had not only scaled operations but also landed two major investors—because now they had both a story and the structure to support it.
Success is about telling your story well and backing it with systems that sustain growth. That’s what I’ve built my life and businesses on.
Andrei, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Andrei Tone, and I’m the founder of Tone Films, a full-service video production company operating in Dallas, Plano, Fort Worth, Nashville, Tulsa, Oklahoma City (OKC), NYC, D.C., Miami, and Los Angeles, as well as Atomic Accounting, a high-trust Plano bookkeeping company helping creatives, startups, and entrepreneurs bring structure to their finances.
I’ve always been passionate about two things: storytelling and strategic leadership. That passion led me into the world of filmmaking and business early on. I launched Tone Films to bridge the gap between powerful visuals and brand strategy. From emotional storytelling to cinematic commercials and recruitment films, Tone Films helps organizations connect with their audience in a way that’s clear, compelling, and unforgettable.
We serve businesses, nonprofits, churches, and brands looking to elevate their impact through media—whether it’s a national campaign or a local commercial. Whether you’re looking for a Dallas video production company, Nashville video production company, or a Tulsa or OKC video production company, Tone Films is known for delivering high-end results with a relational, hands-on approach.
As Tone Films grew, I realized that many creatives and small business owners were producing great work—but behind the scenes, they were struggling with disorganized finances and poor financial visibility. That’s when I launched Atomic Accounting, a boutique bookkeeping firm in Plano focused on helping entrepreneurs stay on top of their numbers. We specialize in customized solutions that bring peace of mind and growth readiness—freeing our clients to focus on what they do best.
What sets both companies apart is our commitment to excellence, authenticity, and strategic clarity. We don’t just “make videos” or “do books”—we help visionaries bring their ideas to life and build something sustainable.
One of the projects I’m most proud of was producing a recruitment video for a Texas fire department. It not only helped them attract new talent but also stirred deep emotion in the community. That’s the power of video when done with care and creativity.
What I want potential clients, collaborators, and followers to know is this: You don’t have to choose between artistry and strategy. You can have both. Whether we’re telling your story through film or bringing clarity to your cash flow, we’re here to amplify your mission.
Let’s talk about resilience next – do you have a story you can share with us?
One story that stands out from my journey happened early in the launch of Tone Films. We had just landed a promising contract with a mid-sized company in Dallas—it was a big break. I pulled together a lean crew, invested upfront in gear and travel, and storyboarded the entire campaign with their input.
Then, just days before production, they pulled out. No explanation. No reimbursement. I was left with sunk costs, a team expecting payment, and no project to show for it.
It was a gut-punch.
I had two choices: step back and “play it safe” from then on, or double down and prove to myself—and future clients—that Tone Films wasn’t going anywhere.
Instead of folding, I pivoted. I repackaged the concept we had created and pitched it to a fire department in Addison, Texas. They loved it. That project turned into one of our most widely shared videos to date and opened the door to more government and nonprofit work across Dallas, Fort Worth, Oklahoma City, and Tulsa.
From that setback, I also learned a crucial lesson in business: hope is not a strategy—structure is. That experience fueled the creation of Atomic Accounting, my Plano bookkeeping company. I didn’t just want to build creative companies—I wanted to build resilient ones. And now I help others do the same.
Resilience isn’t about never falling—it’s about building systems, mindsets, and relationships that help you rise every time.
That story changed how I lead, how I pitch, how I plan—and it’s a core reason why Tone Films and Atomic Accounting are still thriving today, across cities like Nashville, Miami, NYC, and beyond.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
One of my favorite marketing stories happened when I decided to go all in on a spec project—before I had a single contract to back it up.
It was early in the days of Tone Films, and I kept hearing from businesses in Dallas and Plano that they “wanted better video” but weren’t sure if it was worth the cost. I knew the market had demand—I just needed to show them what was possible.
So I took a gamble.
I poured my own money into producing a high-end, story-driven spec commercial for a local brand. I hired actors, blocked out an entire weekend for shooting, brought in a drone operator, and directed it like it was a Super Bowl ad. I didn’t have a client—just a vision. We filmed in Dallas and Fort Worth, edited for days, and launched it like a real campaign.
Within 48 hours of posting it, it blew up.
The video caught the attention of a regional chain that had been shopping around for a Dallas video production company, and they messaged me directly: “Did you produce this? Can we talk?” That phone call turned into a $25,000 contract—and that client is still with us today.
But what made it even more wild? That video also got shared in Tulsa and OKC business circles. I ended up landing two more deals that month and it solidified Tone Films as a player not just in Texas, but across the region. That one video fueled a wave of momentum that eventually expanded us into Nashville, NYC, Miami, and Los Angeles.
What I felt in that moment was equal parts panic and conviction. Panic, because I knew if the video didn’t land, I’d be eating ramen for the next month. But conviction, because I believed in what I was building—and in the power of vision-led marketing.
That story taught me something I now live by: People don’t always buy products—they buy belief. When you show them what you believe with excellence, they’ll follow.
It’s a principle that now runs through all our content—whether it’s for a recruitment campaign in Oklahoma City, a real estate brand in Nashville, or a small business needing bookkeeping help in Plano. You have to believe in the story before the sale ever happens.
Contact Info:
- Website: https://tonefilms.com
- Instagram: https://www.instagram.com/tone.films/
- Facebook: https://www.facebook.com/andrei.tone.50/
- Linkedin: https://www.linkedin.com/in/andreitone/
- Twitter: https://x.com/films_tone/with_replies
- Youtube: https://www.youtube.com/@tonefilmsproduction5712
- Yelp: https://www.yelp.com/biz/tone-films-dallas
Image Credits
Tone Films, Dallas video production company