We were lucky to catch up with Andrea Serrano Villaverde recently and have shared our conversation below.
Alright, Andrea thanks for taking the time to share your stories and insights with us today. Have you been able to earn a full-time living from your creative work? If so, can you walk us through your journey and how you made it happen? Was it like that from day one? If not, what were some of the major steps and milestones and do you think you could have sped up the process somehow knowing what you know now?
Thank you so much for having me!. I did get a full-time job and all started during my senior year of high school when advertising entered my life out of nowhere.
I came upon a video online titled “The Power of Words” by a marketing firm named Purple Feather and I found it to be so fascinating that I changed my major.
I came to understand that the way you tell things may affect how individuals live their lives.
Andrea, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My name is Andrea Serrano Villaverde, and I’ve been working as Art Director since 2016, I worked for several brands like Coca-Cola, Movistar Telecom, Microsoft, American Express, and Mercedes-Benz at various international advertising agencies like MRM Spain or Ogilvy New York.
I’ve worked on both 360 and digital campaigns from a European to a global level so I’m used to the type of client that requires high attention and a fast-paced environment, with constant and organized work rhythms.
My first job was thanks to an agreement with my university. When my former Creative Director interviewed me he thought I would be perfect as Art Director for the L’Oreal account at Garnier. After a few weeks, I realized that I liked my job so much that I decided to do a master’s degree at the Miami Ad School in New York to keep growing and, later on, I’m still here!
What’s the most rewarding aspect of being a creative in your experience?
I think that something essential in being a creative is to create something new that breaks conventional boundaries and, achieving that, is the most rewarding thing. Getting the campaigns you create have a great impact on society, that people can’t stop talking about them and even manage to change one or 100 ways of people’s thoughts!
Any resources you can share with us that might be helpful to other creatives?
The best resource is your gut! You have to trust yours and be brave enough to fight for what you believe in and of course, stay up to date, every day. You have to be an advertising nerd, know all the campaigns so that what you will do hasn’t been done by anyone before.
Contact Info:
- Website: https://andreacreart.com/
- Linkedin: https://www.linkedin.com/in/andrea-serranovillaverde/
- Other: https://vimeo.com/user41296490
Image Credits
The Times Square Jumbotron is credited to Mike Coppola and the Lizzo image on the photocall is credited to Die Dipasupil both of them hired by Ogilvy New York for the 2019 Pride Campaign named Proudly Backing for the American Express client.