We recently connected with Andrea Serrano and have shared our conversation below.

Andrea, appreciate you joining us today. Innovation comes in all shapes, sizes and across all industries, so we’d love to hear about something you’ve done that you feel was particularly innovative.

Instead of being pigeon holed as just a Fashion Stylist I expanded my services to Producer and Creative Director for photo and video shoots. I offer conceptualization for the direction of shoot, hire crew – photographer, videographer, hair and makeup artists, and models. I also location scout and book the venue for the shoots. I offer the whole package for clients that want something turn-key.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I am a Wardrobe Stylist, Producer, Lifestyle Blogger, Brand Developer, Creative Director, TV & Event Host, and Small Business Champion. Based in Charleston, South Carolina, I help clients feel beautiful from the inside out and successfully position lifestyle brands in the local and global markets through content creation and social media.

In a world where consumers are bombarded by marketing, my creativity, authenticity, and integrity cut through the noise.

My career in fashion began in the early 90’s in Miami and then NYC, where I assisted celebrity stylists working on major ad campaigns for brands such as Victoria’s Secret, Levi’s, GAP and Tommy Hilfiger; styling for Jennifer Lopez, Prince, The Rock, Janet Jackson, the cast of Sex in the City, Cindy Crawford, and Christie Brinkley.

Eventually, I developed my own clientele with major brands including Maybelline, L’Oreal, Nautica, Sony, J Records, Electra, Getty Images and more. I was also the in-house stylist for editorial spreads at Maxim, Stuff, and Blender magazines, and worked with high profile clients such as Sienna Miller and Ines Rivero and music artists such as Ludacris, Amerie, and Marc Anthony.
In 2004 I moved to Charleston, South Carolina with my husband Gustavo, where I opened the city’s first streetwear boutique B’zar and sneaker boutique Suite Sole. After five years in retail, I closed my shop and became the Costume Buyer for Army Wives Lifetime’s #1 rated show. From there it was a natural transition back to freelance styling and I launched my blog in 2013. My blog covers fashion, food, travel, home décor, and family. I am also the host of “Fashion Friday”, a regular fashion segment on the local ABC lifestyle show, Lowcountry Live. My passion is helping people experience the transformative magic of fashion and design in their everyday lives. As a trusted influencer and stylist in Charleston, I continue to work with both local and national brands on small and large scale productions.

Have you ever had to pivot?

I pivoting many times. One I started working in my industry in my early 20’s I knew that styling was my destiny. When I moved to Charleston, SC I didn’t think there was market to be a wardrobe stylist so I opened up a clothing boutique with my husband Gustavo. We met so many amazing people and really became a part of the community. When the economy took a turn for the worse in 2008 we closed up shop and I got a job as a Costume Buyer for a tv show called Army Wives. It was the closest thing to being a stylist in Charleston. I shopped 5 days a week, fitted the actors, and occasionally worked on set. I learned so much about the film industry which was very different than photo productions. When I had my second child I wanted to be with my family more so I went back to freelance styling to have a flexible schedule. In this industry you have to constantly evolve and pivot to be relevant. Thankfully I love change and a good challenge.

What do you think is the goal or mission that drives your creative journey?

One of my goals in my career is to constantly learn. The fact that I’ve been doing this for 25 years and I’m not bored says a lot. In the past few years I’ve learned my mission is to mentor the next generation of not just stylists, but creatives. I’ve had the privilege of having great mentors on my journey and those experiences have enhanced my career. What I do cannot be learned in school, it’s on the job training. My work environment is fun and nurturing. I love to see the people around me grow and succeed.

Contact Info:

• Website: https://andreaserrano.com/
• Instagram: https://www.instagram.com/andreaserranocurates/
• Facebook: https://www.facebook.com/andreaserranocurates
• Linkedin: https://www.linkedin.com/in/serranoandrea/
• Youtube: https://www.youtube.com/channel/UC6hLch3UiT7VCZ7hSsGK08A

Image Credits
BTS photo – Southern Vintage Photography Pink dress – Danielle Defayette