Alright – so today we’ve got the honor of introducing you to Andrea Mayard. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Andrea, thanks for joining us today. Let’s jump right into the heart of things. Outsiders often think businesses or industries have much larger profit margins than they actually do – the reason is that outsiders are often unaware of the biggest challenges to profitability in various industries – what’s the biggest challenge to profitability in your industry?
There are many factors in the fitness industry that impact the business’s ability to be profitable. One of the biggest factors is the cost of build-out and the expense of either renting or owning the space where the business is to operate. This is especially true for small businesses with low starting capital. This is where a solid business plan can come in handy. Not only will it assist with getting funding or a loan, but also a solid business plan is a necessary element to having a strong financial foundation and stability for your business, and also provide a strategy to help sustain and scale the business. This plan should detail how you intend to keep customers coming back for more. With some research, you can tailor your service offerings to what your target demographics are looking for. For example, if you are a talented female bodybuilder in a town where most of the residents are stay-at-home moms, you’ll probably want to consider offering a service to cater to their needs, like postpartum care, or maybe even in-home fitness help with the kids. Instead of doing a personal fitness niche, it might be a much better and more profitable business model to open up a local gym or day care that also offers in-home fitness advice.
Andrea, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I have been in this industry for 20 years. My passion for health and wellness stemmed from being an athlete and understanding the importance of peak mental and physical performance. After college, I interned at Baylor Tom Landry Fitness Center in Downtown Dallas, working with special populations and more medically-based environments. After about six years, I stepped up and into orthopedics, working as a personal trainer for patients after graduating from surgery and physical therapy, aiding in their long-term physical fitness plans to prevent injury. This experience led me to owning my first gym for women, and now I am the proud owner, for the second time, of my second personal training studio based out of Argyle, Texas. After years of perfecting my craft, I have learned that I can keep costs low, but the service and experience high—catering to women in their 30s-60s in an exclusive 1:1 environment. I have one other trainer with me who is aligned with the brand vision to help women thrive, empower, and transform from the inside out. We help women regain confidence, showcase their strengths, and forget old habits that no longer serve us. Our services consist of 1:1 personal training in a monthly subscription model that fits their goals and budget, as well as an online option for those that are more hands-off or are in a season of time management challenges.
What do you think helped you build your reputation within your market?
Consistency in my messaging and how I treat my clients is what has helped build my reputation in my industry. I am a big believer in the phrase “People will forget what you did or what you said, but they will never forget how you made them feel.” Treating your clients as your best friend and keeping in touch with them after they have stopped their program with you translates to that deep value you are trying to create. My clients are not just a number to me. Another contribution to reputation management is resolving issues with clients as they arise. This shows that you are committed to making sure they feel safe, heard, and in control of their experience.
What’s worked well for you in terms of a source for new clients?
Being a local Personal Training studio I pull most of my clientele from 3 sources.
1. Location- AndreaClaireFit is easily seen off the towns main highway so thousands of potential customers see it daily
2. My longterm strong community reputation creates a healthy word of mouth source for my brand.
3. Social media- instagram community and Facebook ads.
If you can find at least three strong sources to pull from you are on the road to a successful business!
Contact Info:
- Website: https://www.AndreaClaireFit.com
- Instagram: @AndreaClaireFit
- Facebook: @AndreaClaireFit
