We were lucky to catch up with Andrea Haschart recently and have shared our conversation below.

Andrea, thanks for taking the time to share your stories with us today What’s been the most meaningful project you’ve worked on?

The most meaningful projects for me are those where I interview my clients’ customers and get to know them on a deeper level. This is how I uncover their success stories and show their amazing transformations. I’m naturally curious, ask open-ended questions, and put people at ease, which helps get them talking and sharing about themselves.

One such case study that comes to mind was for a boutique fitness center. My client put me in touch with one of their weight loss clients. I arranged an interview, and we spoke for about an hour. During the call, he shared some embarrassing and vulnerable moments that lead to a turning point in his health and weight loss journey.

I knew these moments weren’t unique to him and that other people needed to hear them. However, when I sent my interviewee follow-up questions about one particular incident, he got cold feet and asked if I was going to tell the story. I explained yes because this was a connection point with readers where they could visualize themselves in his story and believe a change was possible in their own lives.

He understood and agreed to let me include the story, but that wasn’t the only roadblock. When it came time to design his case study, he was reluctant to show his headshot and his silhouette images. Although he’d had success losing weight and gaining strength in the program, he was still self-conscious about his body image and had more weight to lose.

I knew sharing was difficult for the customer because his close family didn’t even know about his new eating and fitness regime. I was empathetic but explained the images were powerful elements of his story and would give it more credibility and impact. In the end, he decided that the potential positive impact on readers was greater than his own embarrassment and he agreed to share his images.

The project was memorable and significant for me because it was the first time my case study process didn’t run smoothly and almost fell apart. I’m proud of how I communicated with the interviewee, managed the project without worrying my client, and ultimately wrote a compelling transformation story that would give hope to others who are overweight and out of shape.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I’m a sales copy expert. I help small business owners and entrepreneurs save time and make more sales by writing their marketing materials. I specialize in writing case studies, which are compelling customer success stories that showcase actual results and a transformation.

After graduating from college, I had a successful 10-year career working in long-term care management. But I knew I didn’t want to return to it full-time after giving birth to my daughter. I wanted the flexibility to stay at home and earn an income.

I remembered what I loved about my previous positions was the people, networking, relationship building, and marketing. And because I had a business degree and majored in marketing, it was a natural pivot to sell from behind my keyboard. I took several sales copywriting courses and practiced as I went. I found clients and helped them improve their writing, offers, and to make more sales.

My first client was a friend who was a reflexologist, and she also made homemade skincare products. Initially, she needed a website, a new brochure, and business cards. I also helped her create a sales funnel and set up an email list. Then, I wrote monthly nurture emails to her list for a couple of years.

What sets me apart from other copywriters is that I can spot gaps in content and improve message clarity, which makes it more effective at converting readers into customers. I’m also great at suggesting ways to make my clients’ offers more attractive. Sometimes it’s as simple as adding a bonus or a deadline, but it’s not something they had considered.

I dig in and ask a lot of questions to get to know my clients and their business. I also seek to understand their target audience and what motivates them. I take the time to research my clients’ customers to discover how they are talking about their problems so I can use their terms and language in my writing and better appeal to and connect with them.

I’m most proud of my dedication to my clients’ business success and my professional work ethic. I go above and beyond the words I write for my clients. For instance, I once learned my client’s website was down and I worked behind the scenes to get it quickly back online without her realizing the problem or asking me to fix it.

I keep my promises and always deliver quality work on time. I’m easy to work with and have proven onboarding processes that enable me to deliver outstanding projects every time. My clients never wonder what’s happening because I keep them informed and send regular project updates. Above all, I care about my clients, my work quality, and the outcomes of my writing.

Can you tell us about what’s worked well for you in terms of growing your clientele?

I built my business through relationship marketing—making meaningful connections, gaining the trust of my peers, and providing value to my collaboration partners.

When I was first getting started, I joined several local and online women’s networking groups. They provided a place to connect with like-minded businesswomen, learn from one another, and grow my confidence and referral partners.

I found the more I showed up, provided value (a resource, tip, referral, marketing idea), and expected nothing in return, the more successful I became. I knew the relationships I was building would take time, but eventually, they would lead to referrals and new business opportunities.

At meetings, I took opportunities to build credibility and create value by teaching something useful to members. I held workshops on topics, such as building an email list, marketing mindset, and increasing sales with case studies. I’ve also recorded guest podcast interviews where I shared copywriting tips with other business owners.

Another way I continue to increase my visibility and gain new clients is to volunteer my time within organizations. For instance, I’ve helped to plan an annual education conference, kept meeting attendance, sent out emails, and updated an organization’s website.

I believe that the most effective way to use relationship marketing for business growth is to keep showing up, creating value, collaborating with partners, and giving without expectation of return. I have found that by doing this, success comes in time.

What do you think helped you build your reputation within your market?

I make it easy for business owners to work with me, and I provide a superior customer experience. Following through and hitting deadlines is how I built and maintain an excellent reputation. I’m honest, deliver what I promise on time, and I maintain regular communication with my clients.

My clients don’t have to worry about if or when I’ll deliver their sales copy. I’m thorough and set clear expectations up front and then keep them informed along the way with progress updates. I also ensure my clients are happy with my work. If it’s not right, I fix it.

Clients can trust me and come back to me over and over for projects because I have a smooth onboarding and a reliable delivery process. They also refer me to their friends and other business owners because they are confident in me and the results my work delivers.

Contact Info:

• Website: https://andreahaschart.carrd.co/
• Linkedin: https://www.linkedin.com/in/andreahaschart/
• Other: Email: [email protected]

Image Credits
personal image – Vicki Diesing