We recently connected with Andrea + Brooke Herbert and have shared our conversation below.

Andrea + Brooke, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

In 2020 the world was hurting and so were we. In the midst of the pandemic, we decided to take a risk and broadcast our hearts and struggles for the world to see and hear. December 7th, 2020, we launched Gold Ivy Health Co. and the Ivy Unleashed podcast. As health coaches who didn’t grow up with a lot of guidance, we are obsessed with stories and personal development. For years, we shared inspiring podcasts, books, and resources with each other. We knew that if what we were sharing was helping us, it would probably help others too.

As a mom of three, Andrea is passionate about helping moms prioritize themselves and chase their dreams. Brooke has battled her own health challenges and is dedicated to helping women regain their energy and take back their life to thrive. We knew that there was countless other health companies, health coaches, podcasts, and fitness platforms. We also knew that no one was us and that was our superpower. We believe there is space for everybody and that is exactly why we use our platform to elevate others. Whether it’s interviewing other business owners for the podcast or sharing services and products on our socials, we believe we’re better together.

Ivy Unleashed is now in the top 15% of podcasts, with a total of 28K downloads, 3K downloads a week and listeners in 63 different countries. We are about to launch a fitness platform like you’ve never seen before and have coaching clients who are experiencing life-changing results. We could not feel more aligned with what we’re doing. Our piece of advice- listen to that calling on your heart, there’s a reason it’s begging for your attention.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

We are Andrea & Brooke Herbert, the cofounders of Gold Ivy Health Co., a health company dedicated to empowering women. We have a podcast called Ivy Unleashed that not only discusses health and wellness topics, but shares personal stories and the grit required to maintain your health and wellbeing. As health coaches, our mission is to support women in the pursuit of feeling their best and maximizing their time. We are also about to launch an online exercise platform dedicated to helping busy moms and women prioritize their wellness with short and effective workouts.

After sharing personal development ideas, books, podcasts, resources, and a love for health information, we decided that recording our conversations could potentially be helpful for others to hear. Brooke has struggled to find answers to her own health, seeing over 50+ doctors in 4 years. Andrea is a mom of 3 and running a marathon in every state with hopes to inspire other mothers.

Our work is centered around the mind-body connection. We help our clients nurture their connection between the two for growth + reach their full potential. The Ivy Unleashed podcast portrays wellness from our raw, imperfect process of becoming our highest selves as we share deep transformative work.

We believe what sets us a part in the health and wellness industry is our mind AND body focus. The Ivy Unleashed Podcast and our health coaching is dedicated to elevating the mind, whereas MOVE with Gold Ivy, our fitness platform, allows people the opportunity to reap the incredible benefits of moving their body in a way that feels good for them.

Another aspect of our business that we pride ourselves in is, is we aim to not compete with others by uplifting others’ businesses on our platform. On our socials you can find a behind-the-scenes look at our real raw lives as we navigate our own self-discovery journeys. You can also find inspiring stories of others and their incredible products/services and life-changing health information regarding mental health, exercise, stress, nutrition, gut health, brain health, sleep and so much more.

We’d love to hear about you met your business partner.

We first met at a family Christmas in Madison, WI in 2007. Andrea at the time was dating Brooke’s cousin Justin (now married) and instantly they connected over both having divorced parents. Despite being 10 years a part, over the years our relationship evolved and we became family, best friends, and now business partners. The love and respect we have for each other is a true gift and shines through in the work we do. We are in complete different parts of our lives, but our hearts are in making a difference and living a life we’re both obsessed with and that helps us show up for each other and our business each and every day.

What’s been the most effective strategy for growing your clientele?

The things that have made the most difference for us in building our clientele is consistency in showing up, clarity on who we’re trying to help and the problem we’re trying to solve, heart, and a true dedication to seeing people succeed. We care so deeply about the people we serve. For us it’s not about numbers, it’s about the person we’re helping and for us it’s the people we once were: the lost mom and the depressed and hurting girl who just wants to share their light and make the most of their time on this earth.

Contact Info:

• Website: goldivyhealthco.com
• Instagram: @goldivyhealthco
• Facebook: Gold Ivy Health Co.
• Twitter: @goldivyhealthco
• Youtube: Gold Ivy Health Co.
• Other: TikTok- @goldivyhealthco

Image Credits
Kate Morris, Kate Morris Creative + Christina Asmus, Sassypants Photography