We recently connected with Andrea and Ataras and have shared our conversation below.

Andrea and Ataras, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

We are twin sisters who have spent nearly every milestone and celebration together, and we understand the power of a well-styled event. Our journey into the event industry started organically—after hosting beautifully curated baby showers and birthday parties for our own families, friends encouraged us to turn our passion into a business. In 2016, we launched Balloons & Centerpieces with the goal of providing stunning, high-end balloon décor for both private and corporate events.

From luxury weddings and brand activations to baby showers and grand openings, we specialize in bespoke, organic balloon installations that transform spaces into unforgettable experiences. We understand that event planners and corporate clients need a seamless, stress-free décor solution, and that’s exactly what we provide—luxury balloon styling that elevates any event with a professional touch.

Andrea and Ataras, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

After the pandemic in 2020, we felt it was still important to stay connected and continue celebrating milestones together. We pivoted to focus exclusively on luxury balloon décor, offering custom-designed installations tailored to each client’s vision. Whether it’s a lavish wedding, a corporate gala, a product launch, or a milestone celebration, we ensure that every event has a chic, on-brand aesthetic.

What sets us apart is customization, seamless execution, luxury aesthetic, and brand integration. Every installation is unique, using vibrant, professional-grade, 100% eco-friendly latex balloons. We work closely with event planners and venues to ensure a hassle-free setup and breakdown. We specialize in high-end, organic balloon styling that incorporates varying colors, textures, and sizes for a truly bespoke look. For business events, we create branded balloon installations that enhance the event’s theme and reinforce brand identity.

Our mission is simple: to make event planning easier by providing show-stopping balloon décor that transforms any space into an elegant, photo-worthy experience.

We’d love to hear about how you met your business partner.

Starting a balloon business with my identical twin sister was surprisingly simple and natural. We’ve always been close, sharing almost every moment together, and when we decided to combine our passions and skills, it felt like a perfect match. As twins, we already had an incredible sense of understanding and teamwork, which made collaboration effortless. We each brought our strengths to the table, which allowed us to handle the various aspects of the business—from creative design to customer service—efficiently and effectively. What made it even easier was the fact that we both had a shared vision: to bring joy to people through beautiful, budget-friendly balloon arrangements. With a little bit of research, practice, and determination, we were able to quickly learn the ins and outs of balloon art, and our business took off from there.

Our ability to anticipate each other’s ideas and work seamlessly as a team has been key to our success, especially when coordinating large-scale events with tight timelines. Our clients appreciate the personalized, family-run feel of our business, knowing that every detail is handled with care and precision.

Any fun sales or marketing stories?

To grow our business and connect with the local community, we decided to offer a limited-time promotion: free balloon garlands for local businesses. The idea was simple: we knew the power of a great first impression, and we believed that a beautiful balloon garland could help enhance a business’s storefront or event while showcasing our work.

We reached out to a few local businesses, offering them a stunning, high-quality balloon garland at no cost. In exchange, we asked for the opportunity to introduce our services to their customers, as well as permission to take photos of the installation for our social media and marketing materials. Our goal was to give back to the community while creating a mutually beneficial relationship where both the businesses and our brand could thrive.

The results were amazing. The businesses we worked with loved the transformation, and their customers were thrilled to see something new and eye-catching. By offering something of value up front, we were able to build trust and form lasting connections. As a result, these businesses became some of our first loyal clients, and many of them referred us to others. It was a win-win that helped establish our brand as a go-to for beautiful balloon décor, all while supporting local entrepreneurs.

Today, we continue to collaborate with event planners, wedding designers, and corporate clients, ensuring that their events are elevated with custom, high-impact balloon styling. Whether it’s a high-profile gala or an intimate celebration, we deliver a polished, luxury aesthetic that leaves a lasting impression.

Contact Info:

• Website: https://www.balloonsandcenterpieces.com
• Instagram: https://www.instagram.com/balloonsandcenterpieces/
• Facebook: https://www.facebook.com/balloonsandcenterpieces/
• Twitter: https://x.com/BCenterpieces
• Other: https://www.threads.net/@balloonsandcenterpieces

Image Credits

Meredith Boggs