We were lucky to catch up with Andrea Amatte recently and have shared our conversation below.

Andrea, thanks for joining us, excited to have you contributing your stories and insights. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I manage my social media, but as my business grew I was able to hire people to help me remotely. First I got an editor to help me with the caption of my recipes, giving me more time to do my core activities.
Then I also hired a second person to pitch brands. that allowed me to get more sponsors and collaborations.
Last, but not least, I was able to finally get an editor for my videos, which after some hard work to align our ideas and capabilities, allowed me to make great videos, that are turning into many more views per video.
All of this allowed me, once again, to be able to focus on creating way better recipes.
Finally, I have had my husband help me with my finances, taxes, and all the money-related issues.
I feel blessed to have such a great team, and that comes to prove that the more you delegate to great people, the more successful the business will be.

Andrea, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

In 2017, when her daughter Helena was born, she owned a clothing brand called Ramona, which was doing well, but it was just starting and the issue of workshops was difficult. She decided to open an Instagram account to document all the recipes she made daily for her home. That account was called @andrearecetasarabes since it was the type of cooking where she stood out the most.
“From the beginning, I wanted to have a nice account where I could upload my content, but I didn’t think I could become a cooking influencer,” says Andrea.
For a year she published her recipes daily, after six months she gained her first six thousand followers on Instagram, and by the time she almost reached 10 thousand followers, she switched to her personal brand @andrearecetas. When she reached 45,000 followers, the first kitchen brand contacted her and she began to see this as a job. In a few months he reached 100 thousand followers on Instagram and today he has a community that has more than two and a half million followers on that platform. In the last 30 days the reach of your account is 20 million people.
“That encourages me to make better content, and improve myself more and more, I really love my followers. My goal is that everyone can cook at home without being afraid of the kitchen, that it is not just the woman or the man, that they make cooking an activity that unites and entertains them, that they can enjoy the pleasure of cooking at home. family.”, says Andrea.
She has authored more than 2,000 recipes and ensures that he always gives traditional recipes her personal touch. Her specialty is breads and cakes, which is why his first book is Breads I, which he launched for sale from his online platform andrearecetas.com, which he created more than four years ago. Since then he has added a total of eight books, among which stand out an Arabic recipe book, three about breads, one sweets, two about perfect cakes and one Christmas, and the last one that is under construction is about alfajores, which can be obtained online and physical also on Amazon.
During the pandemic, she taught cooking courses and workshops on platforms such as Zoom.
Currently, she is developing her own brand of milk caramel in the United States, a country where she has resided for more than five years.

How did you build your audience on social media?

I think the most important point of my social media growth is that people were able to recreate my recipes successfully. I noticed since I started that the comments they would send me were:
“I was never able to make such and such, and with your guide, I dared not only to do it, but it came out great”
That spread and slowly but surely, my following base kept growing to the point where its now.
I think giving a solution to a problem is key to grow in this business.

We’d love to hear a story of resilience from your journey.

a few of my most memorable stumbles were when I had started selling my digital cooking booklets, OMG, It was quite at the beginning with very little help, and I would only find out about the mistakes after there were a few hundred already sold.
All those times, I think it was three, I almost had a heart attack, I felt the whole world was ending and had to work around a way to have all those people RE download the booklets, with an extra free gift for them, so that I would have them have the correct recipes. Looking back, it doesn’t seem that bad, but at that time, I felt terrible. Thankfully I was able to think clearly after the stress passed, and everybody was happy with the results and freebies.

Contact Info:

• Website: https://www.andrearecetas.com
• Instagram: https://www.instagram.com/andrearecetas
• Facebook: https://www.facebook.com/Andrearecetas
• Youtube: https://www.youtube.com/c/AndreaRecetas
• Other: https://www.tiktok.com/@andrea_recetas

Image Credits

Andrea Soledad Amatte
@andrearecetas