We’re excited to introduce you to the always interesting and insightful Andre Rosdahl. We hope you’ll enjoy our conversation with Andre below.

Andre, looking forward to hearing all of your stories today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?

Being a business owner gives me a great sense of pride. I enjoy the ability to make decisions that impact both my business and my client’s businesses in a positive way.

After working in a corporate setting for 10 years I felt like my career lacked purpose. I had maxed out my career path and wanted to have a greater impact on people’s lives. I was fortunate enough to have worked with some great leaders and contributors during my time but knew I needed to move on in order to gain greater fulfillment and be able to help more people.

Since starting my business I don’t view time the same way I did previously. Instead of clocking hours, I am more interested in building and creating (both for my business and my client’s businesses). I think the path that I’ve chosen was the right one for me. I look back at my time working for someone else as much less emotionally draining. I could easily take vacations and know that my impact was covered by someone else. That’s much different in the current stage of my business. The stakes are higher and I enjoy the pressure. For now.

Andre, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

After graduating from UCLA I found a job in local television advertising. There I specialized in consumer research and insights. After working in the television industry for 10 years, I decided it was time for a new adventure. I pivoted into digital marketing and now run an agency that focuses on helping businesses grow through better digital marketing campaigns.

At Synthesis Insights we focus on data and research to ensure that we are taking the most empathetic approach to solving problems. The clients we work with often feel stuck in their business and are ready to try something new. We work directly with business owners and existing marketing teams.

Synthesis Insights delivers results through a well-researched marketing strategy. We take a target customer-centric approach where we uncover your customer’s problems and deliver the right messaging at the right time.

We help clients with lead generation and online marketing. Typically, the clients we work with are concerned they are not producing enough leads, are worried that they are paying too much for leads, or are frustrated with the level of data insight from their marketing efforts.

What’s different about Synthesis Insights is that we take a data-driven approach to allow our clients’ continuous insight into their marketing performance.

The services that we offer to our clients are:

Comprehensive Marketing Research: Customer Profiles, Customer Journeys, and User Stories

SEO and Content Strategy

Digital Advertising with a Lead Generation Emphasis

What’s worked well for you in terms of a source for new clients?

The best source of new clients for us has been through partnerships with other marketing agencies and personal relationships I’ve developed over the years. I often thought of other agencies as the competition, but I’ve found that we all have things we’re great at and other areas that we might need help with.

By working in the advertising industry prior to launching a business I developed many relationships with co-workers and other businesses and that allowed me to display my work ethic and skills prior to launching a business. Having a strong reputation in a service-based business will go a long way to getting more business.

Can you talk to us about how your side-hustle turned into something more.

I did turn my side hustle into my main business. Working in advertising gave me a great foundation for running a marketing business. On nights and weekends, I spent a ton of time learning about digital marketing. Reddit and YouTube became my best friends at that time. Unfortunately, the industry does have a lot of pretenders, so finding the real marketing gurus and getting mentorships with them takes time.

Going from side hustle to main hustle made my transition a lot smoother than starting from zero. It took me about 2 years (plus all the experience from my main job), plus saving up years’ worth of expenses to feel confident about quitting my main job. Once I left my company, I never looked back. I was all in.

Contact Info:

• Website: https://synthesisinsights.com/
• Linkedin: https://www.linkedin.com/in/andr%C3%A9-rosdahl-71910438/