Alright – so today we’ve got the honor of introducing you to Andre Arthur. We think you’ll enjoy our conversation, we’ve shared it below.

Andre, thanks for taking the time to share your stories with us today One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

One of the most rewarding aspects of being in business is the opportunity to serve underserved communities—especially small businesses that lack the resources to provide safety and injury prevention services for their employees. Many companies, particularly smaller ones, simply don’t have access to essential resources like physical therapy, safety hazard analysis, and injury prevention training. Unlike larger corporations with dedicated departments for these services, small businesses often struggle to implement safety measures, leaving their employees vulnerable to preventable injuries.

Initially, we worked with larger companies and noticed that even they faced challenges in raising awareness and establishing ergonomic and injury prevention programs. This realization led to a pivotal moment: if big corporations with extensive resources were struggling, how much harder must it be for small, family-owned businesses? That’s when I knew my true mission was to serve those who needed it most.

By shifting our focus to small businesses and underserved communities, we are not just providing a service—we are empowering business owners and their employees with the knowledge and tools they need to create safer workplaces. Helping these companies thrive, protecting their employees, and fostering a culture of safety has been one of the most fulfilling aspects of our journey.

Andre, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started the company because I saw a problem that wasn’t being solved correctly. Most companies and individuals react to injuries and safety issues rather than taking a proactive approach. I noticed that ergonomics was undervalued, and there were few specialists in the field delivering high-quality services to address the problem at a deeper level.

After repeatedly witnessing the same issues and wasted time, I knew I had to take action. I became an advocate for a new approach to ergonomics—one that was missing in the industry.

At iErgoFit, our approach goes beyond simply designing products, tools, and work environments to enhance safety. We also focus on strengthening the individual. By incorporating strength training, we help build the body’s resilience, enabling it to better tolerate the stressors imposed by work environments and tools. This proactive strategy acts as a buffer, preventing injuries before they occur and reducing their severity when they do happen.

What’s been the most effective strategy for growing your clientele?

Before starting my business, I worked as an Ergonomist and Safety Specialist for several large companies. Through that experience, I gained firsthand knowledge of the industry and understood that the majority of businesses in California are required to provide ergonomic and safety services due to the state’s strict workplace safety laws. This made it clear to me that there was a widespread need for these services across all industries, from small businesses to large corporations.

Leveraging this insight, I turned to LinkedIn as my primary strategy for growing my clientele. Initially, I had used the platform to connect with Health and Safety managers, Manufacturing managers, and other key decision-makers while seeking employment. When I launched my business, I applied the same strategy—proactively reaching out to professionals across a variety of industries, from office settings to aerospace, to pitch my services.

By building strong relationships and demonstrating the value of injury prevention and workplace safety, I was able to establish credibility and expand my client base. LinkedIn has been instrumental in connecting with businesses that recognize the importance of ergonomic and safety solutions but may not have the resources or expertise to implement them effectively.

How did you build your audience on social media?

I built my audience simply by sharing valuable, informative content. Without any formal strategy, I consistently posted things I had written, reshared insightful articles, and engaged with posts from others in my industry. Over time, without even realizing it, my audience began to grow. The algorithm seemed to favor my content, organically connecting me with people who were genuinely interested in my work.

I posted everything—presentations, educational content, and even behind-the-scenes videos of me working with clients. Looking back, I realize that this transparency played a huge role in building trust with my audience. By consistently sharing my knowledge and real-world experiences, I was able to establish credibility and provide social proof of the value I bring to businesses.

What started as a simple habit of sharing turned into a powerful way to connect with the right people, expand my reach, and position myself as an expert in workplace safety and ergonomics. Without relying on paid ads or aggressive outreach, I was able to attract clients and opportunities just by showing up, sharing my expertise, and letting my work speak for itself.

Contact Info:

• Website: https://iergofit.com/
• Instagram: https://www.instagram.com/iergofit/
• Linkedin: https://www.linkedin.com/in/andrearthur/