We were lucky to catch up with Anaya Grubbs recently and have shared our conversation below.

Alright, Anaya thanks for taking the time to share your stories and insights with us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

When I first had the idea to start making clothes it was genuinely because I just needed more stuff to wear when I went out. I didn’t have a lot of money but I knew I was crafty enough to figure out how to sew. When I saw people liked my first design so much, I put it out on depop and was only selling on there or in person. I knew I had a good idea and I had plenty of artistic friends that could help me execute it. I decided to sell my car and move to LA and immediately started making mood boards and scouting LA for places to shoot my brand launch. Once I saw the area I wanted, I knew instantly it would match the color and silhouette of the dresses. I came up with the name SIREN for my first collection drop of 4 dresses and was working with my best friend and brand photographer Bishop Elegino. We were able to find the right edit to really bring the photos to life and everything came out exactly how envisioned it. I really wanted the first collection and photoshoot to have a gothic, sexy, ethereal vibe which is what also inspired my brand logo. Once I saw everything together I was really happy with the end result and felt confident enough to finally put it out after my first month of being in Los Angeles.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve always been fascinated by fashion and the idea of wearing something truly unique or one-of-a-kind. From watching America’s Next Top Model to learning about high-end fashion brands, to making clothes for my Bratz dolls out of scraps, my love for clothing has been a constant throughout my life. My journey into fashion design began with experimenting with reworked and thrifted garments, which provided a creative outlet and introduced me to the art of sewing.

I want to create clothing that is not only unique but also sexy and versatile. While I’ve expanded my skills to design all types of garments, the signature of my brand lies in my braided dresses. The versatility of braiding, with its ability to adapt to any body type, ethnic background, or occasion, is what truly sets these pieces apart. Ferocitywrld is about making everyone feel sexy, no matter where they are or what they’re doing.

What truly makes this journey worthwhile is seeing so many diverse women wear my creations for special moments in their lives and feel confident while doing so. Knowing that the dresses I handcraft become memorable pieces of their personal stories is the ultimate reward.

We’d love to hear a story of resilience from your journey.

Success takes time, and I’ve learned to embrace the journey. As a designer and small business owner, it’s so easy to feel discouraged when results don’t come instantly. But resilience and consistency is something I’ve had to learn over time and practice everyday. The beginning stages can be the hardest part because of so many expectations, but I just always remind myself to believe in my vision and to not be scared of the outcome and enjoy the process.

I remind myself that everyone’s journey is different and sometimes, the things we pray for don’t happen right away because we’re still growing into them. When the time is right, we’ll be ready to handle success.

Through every high and low, the love and support I receive remind me that every sacrifice is worth it. This journey is shaping me into the designer and person I’ve always known myself to be.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the most valuable lessons I’ve learned as an entrepreneur is unlearning perfectionism. Letting go of the need for everything to be flawless has been the best thing for my mental health and resilience.

Perfectionism often held me back, making me question whether my work was ever good enough. But I’ve learned to give myself grace—I’m navigating uncharted territory, and it’s okay not to have all the answers. Now, I focus on appreciating how far I’ve come and staying present in the journey. Entrepreneurship will always have challenges, but I’ve realized that true growth comes from embracing the process, not just the outcome.

Contact Info:

• Website: https://Ferocitywrld.com
• Instagram: @ferocitywrld

Image Credits

Bishop Elegino
Bbyafricka
Cameron Nicole smith
Bel lotus
Fiona Ryn
Ntsang McCormick
Aiyi
Joslynn pack
Diallo Mitch