Alright – so today we’ve got the honor of introducing you to Analucia Beltran. We think you’ll enjoy our conversation, we’ve shared it below.

Analucia, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Diamonds represent so much to Analucia, it started with a meaningful family memory. Analucia’s diamond business is not just a company, it’s a sentimental promise made to her father (22 years ago before he passed) that she would create a family legacy, travel the world, and be her own boss – before she turned 40 years old. Analucia is the first-born (from a family of four children) and she founded the business with her youngest brother who is also the Creative Director. Analucia Beltran is the founder and designer of one of the fastest-growing lab-grown sustainable diamond brands in the world. Analucia was born in Lima, Peru and has been in the jewellery business for over 12 years. She worked on cruise ships for a decade before moving to Canada. She entered the diamond industry and the world of luxury while she was in the cruise industry. Analucia was one of the first influencers of the diamond industry on cruise ships.
Analucia Beltran Diamonds works exclusively with Lab Grown diamonds, or as she likes to call it: “The diamond of the future”.
Today, embracing the new and better sustainable diamonds that were attainable, appealing and luxurious at the same time. Analucia’s work is desirable but affordable, creating an everlasting memory that can be passed down the family line as a treasured possession. Analucia’s diamond jewelry is a representation of those magical moments.
Our mission is to make possible to own diamonds for every day glamour that are precious, sustainable and more attainable thanks to technology, with Lab Grown Diamonds.

Real Diamonds For Real Women®

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

“I started my career in the diamond industry on cruise ships, as a Shopping Presenter, hosting live shows, gemstone seminars, had the fortune of being trained in the Diamond District over the years and by several luxury brands. Since moving to Canada in 2011, I continued in this industry, getting in depth working aside jewellers, goldsmiths, also retail, t then become Corporate trainer for a big American Jewelry company, travelling across Canada representing them, educating and selling fine jewelry.
Also started selling on Home shopping television in Canada, United States and Australia, my last job for the jewelry industry before launching my own brand was as Global Brand Ambassador for a renowned jewelry company, in other words, I have lived and breath jewelry for the past 12 years and continue to do so”.

After all that experience, Analucia took a different approach to the women who were buying jewellery from her for so many years. She wanted to sell something that women like – bringing in the diamonds of the future. That’s how her brand started. She was working for a TV network at the time and was wisely advised that she should use her full name as the brand – Analucia Beltran Diamonds. She is the first female designer in the field to design exclusively with diamonds that are not mined from the earth – the diamonds are recreated with technology. These are luxury sustainable diamonds that are better for the environment. “It’s mainly women rather than men who are purchasing the sustainable diamond jewellery,” says Analucia, adding that 80% of the purchases made are by women.

We’d love to hear a story of resilience from your journey.

In order to make this company happen, during early 2020, at the beginning of the pandemic, I had to make the drastic decision to bet 100% and become a business owner instead of an employee, a very difficult decision and transaction during the lockdowns, all in into the business, with years of planing prior behind, pushing to the limit, getting our team together so it will all come to fruition. Against all the odds during that less than usual year, we were able to launch, just in time by by 40th birthday (as I once promised my father), on November 3rd 2020.
The first two years have been loaded with challenges, big triumphs, but also huge lessons, which have served and continue to serve to get us better and stronger as a brand, as a company and serve our mission the world, our purpose.

We’d love to hear about you met your business partner.

As a family business, I was fortunate enough to share the vision of this company years before it happened wth my youngest brother, who at the time was graduating university in Lima, Peru, yet he already had a taste of the international markets by studying abroad and visiting the US and Canada in several occasions. I all came together during the decisive year of 2020, while we started working remotely, putting the concept together and when it came to the time close to the launch, he took the brave decision to quit his job, move to Canada and become fully invested in the company, as Co Founder and Creative Director, my brother Lucas has been and is the other half of Analucia Beltran Diamonds, we are fortunate to work incredibly well together, along with our partners now, it is a true joy and a privilege to be building this company along his side.
We also have an amazing partner who is our investor, a true visionary whom is also involved in the big decision making of the brand, which makes me strongly believe in when the right minds and energy come together, true magic is created.

Contact Info:

• Website: https://analuciabeltrandiamonds.com
• Instagram: https://www.instagram.com/analuciabeltrandiamonds/
• Facebook: https://www.facebook.com/analuciabeltrandiamondsofficial
• Linkedin: https://www.linkedin.com/in/analucia-beltran-reallucytv-4a705361/
• Twitter: https://twitter.com/reallucytv?lang=en
• Youtube: https://www.youtube.com/channel/UCdqCxepQX21dLbowhQYAC8g
• Other: https://www.tiktok.com/@analuciabeltrandiamonds

Image Credits
Studio Photos: Tina Picard Golden ring photo: Brandon Kenney TV. Photo: Entertainment Tonight