We were lucky to catch up with Ana Zecca recently and have shared our conversation below.

Ana , looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

As the broker and owner of Zecca Realty Group, LLC located in South Florida, my job is to help clients obtain the American dream which is to own a home. My nature is to help others and with this, will talk about my mission with my charity Jhoslen Angels Inc, of which I am the President and Team leader. Our charity mission is to help disadvantaged children in our community and their parents every holiday season and now year-round as well.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Ana Zecca, Broker – Owner of Zecca Realty Group, LLC, specializes in representing clients in the sale, purchase, lease of their single-family residences, condos, commercial properties, land, apartments, and preconstruction projects including Short Sales and REO transactions. Since the opening of the boutique brokerage, her company has increased and double the sales production and have closed 100% all transactions in less than 45 days. Ana and her elite sales team are about “delivering as promised” and “who you work with matters” concept, which has achieved these results. We believe in quality more than quantity.

Former elected 2020 Board Member Co-Chair Director for NAHREP South Florida chapter that served for one year.

Before becoming the President and Broker of Zecca Realty Group, LLC, she was Realtor Associate and later Broker Associate for Alaez & Associates, Inc for over nine years.

Before she was the VP of Sales and Marketing for United Real Estate Group, LLC, located in Coral Gables, Florida. Some of the neighborhoods covered in the local markets are Miami, South Miami, Miami Beach, South Beach, Key Biscayne, Doral, Kendall, Brickell, Coconut Grove, Coral Gables, Pinecrest, Palmetto Bay, Aventura, North Miami Beach, Pembroke Pines, Ft. Lauderdale, Davie, Weston, Plantation, and in the international markets, the United Kingdom Spain, Brazil, Mexico, Dominican Republic and Costa Rica just to mention few. Zecca takes pride in keeping current information on the above-mentioned markets and is quite knowledgeable about the local business and surrounding areas.

Ana Zecca, who joined Vistas International Realty back in 2007, was appointed Branch Manager for Opera Tower, a preconstruction luxury condo building with 635 units and Sales Director for Seaside Tamarindo, a 105-unit condo in Tamarindo, Costa Rica with a projected sell-out of $53 million. Vistas was a real estate company with more than 150 associates with four local offices as well as international alliances in Argentina, Brazil, Canada, Colombia, Dominican Republic, France, Germany, Italy, Mexico, Puerto Rico, Peru, Spain, Russia, United Kingdom and Venezuela.

Ana Zecca managed the branch at Opera Tower and a team of 30 real estate agents that specialized in Opera Tower sales and the residential/commercial markets.

She has held several positions as Director of Leisure Sales, Director of Sales and Director of Sales and Marketing for over 17 years in hospitality sales working with high end resorts and boutique hotels in South Florida and abroad.

Multilingual and have travelled to 27 countries attending major Travel and Tourism tradeshows, Special Events, Sales Calls, Pre hotel openings, new product launches, expositions and much more throughout Europe, Latin America and Domestic USA. Ana has a combined Hospitality and Real Estate experience of over 34 years working in Sales and Marketing, which has been a major asset to her success as a licensed Real Estate Broker and now with a Sales Team under her wing.

Her true passion is helping those in need in her community, and for the past 12 years, Ana has helped collect toys and raised funds for children and their parents during the holidays, and now thru her new charity formed with her Toy Drive and Event’s Partners, Jhoslen Angels, Inc.

Any insights you can share with us about how you built up your social media presence?

Defining our target audience: We identify who you want to reach and tailor our content to their interests and needs.

By choosing the right platform(s): Different social media platforms have different demographics and user behaviors, so we choose the ones that are most relevant to our target audience.

Consistency is key: We post regularly and consistently to keep your audience engaged and interested in your content.

Engaging with our audience: We respond to comments and messages, ask for feedback, and interact with our followers. This has helped build relationships and create a sense of community.

By using visuals: Images and videos are more engaging than text alone, so we include visual content in our posts whenever possible.

Using hashtags: Hashtags make our content discoverable by people who are interested in our topic, so we use them strategically in our posts.

Collaborate with others: We have partnered with other social media accounts or influencers in oour niche to reach a wider audience.

We analyze our results: We use analytics tools to track our engagement and see which types of content are performing best, then adjust your strategy accordingly.

Remember that building an audience on social media takes time and effort, so be patient and persistent. Focus on creating high-quality content that resonates with your audience, and always keep your target audience in mind. That’s how we operate our Boutique Brokerage

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Building a reputation in real estate often comes down to a few key factors, including:

Expertise and knowledge: Having a deep understanding of the local real estate market, as well as the ins and outs of the buying and selling process, is essential for building a strong reputation.

Real estate agents who are knowledgeable and can provide valuable insights to their clients tend to build trust and establish themselves as experts in their field.

Communication and customer service: Building a reputation in real estate requires strong communication skills and a commitment to providing excellent customer service. Clients want to feel that their agent is responsive, reliable, and attentive to their needs throughout the buying or selling process.

Networking and referrals: Word-of-mouth referrals can be a powerful tool for building a reputation in real estate. Agents who are active in their local community, attend networking events, and maintain strong relationships with past clients and industry professionals are more likely to receive referrals and build a positive reputation over time.

Marketing and branding: Developing a strong personal brand and marketing strategy can also help real estate agents build a reputation within their market. This can include developing a strong online presence through social media and a professional website, as well as creating compelling marketing materials that showcase the agent’s expertise and experience.

Overall, building a strong reputation in real estate requires a combination of knowledge, communication skills, networking, and marketing savvy. By focusing on these key areas, agents can establish themselves as trusted experts in their field and build a loyal client base over time.

More important Code of Ethics and Conduct come along with running a real estate company. As the managing broker, I ensure that my agents and me follow the rules and deliver as promised and who you work with matters.

Contact Info:

• Website: https://zeccarealtygroup.com
• Instagram: https://www.instagram.com/zeccarealtygroup
• Facebook: https://www.facebook.com/zeccarealtygroup
• Linkedin: https://www.linkedin.com/in/zeccaassociates08
• Twitter: https://www.twitter.com/az2009
• Youtube: https://www.youtube.com/channel/UChH0U2g3A1WwRMaVdUju9fg
• Other: Tiktok: @zeccarealtygroup Pinterest https://www.pinterest.com/anazecca