We were lucky to catch up with Ana Teresa Rodriguez recently and have shared our conversation below.

Alright, Ana Teresa thanks for taking the time to share your stories and insights with us today. Please tell us about starting your own firm and if you’d do anything different knowing what you know now.

When I decided to start my own group, I wasn’t driven only by ambition — I was driven by purpose. After years in real estate, I realized I wanted to create something that reflected my values: family, service, and legacy. That’s how ATR Luxury Homes Group came to life.

In the early days, I wore every hat — from staging and branding to negotiating and showing homes. It was intense, but it taught me to lead by example and build systems that reflected the level of service I wanted to offer.

One of the biggest challenges was overcoming fear — the fear of failure, of not being enough, of stepping into something bigger than myself. But each challenge became a lesson. Looking back, I wouldn’t change a thing.

If you’re a young professional thinking about starting your own group, my advice is simple: start before you’re ready. Don’t wait for perfect conditions. Focus on building something meaningful and surround yourself with people who believe in your vision — even when it’s just a dream.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m Ana Teresa Rodriguez, founder of ATR Luxury Homes Group and ATR Concepts. I began my journey in 2009, in the middle of a market collapse, with no connections — just a deep desire to create something meaningful and a strong work ethic.

Today, my group specializes in luxury real estate, design-build consulting, and turnkey lifestyle solutions. We help families, investors, and developers not just buy or sell — but truly unlock the full potential of their properties. From layout redesigns and renovations to luxury staging and strategic marketing, we provide smart real estate solutions that blend vision with results.

What sets us apart is our human approach: we lead with heart, deliver with strategy, and build long-term relationships. I’m most proud of turning this into a family business — one where my children, sister, and nieces are all part of the journey. Our clients feel that energy, and they stay with us for life.

What do you think helped you build your reputation within your market?

Honestly? Consistency and authenticity.

My group built its reputation by always delivering more than expected — not just in results but in how we made people feel. Whether it was a $500,000 home or a $40M estate, we provide every client the same level of dedication and guidance.

I also stayed true to my voice. I showed up on social media not just to promote listings, but to educate, inspire, and connect. People saw the passion and the values behind the brand — and that builds trust.

Above all, we positioned ourselves not just as Realtors, but as problem-solvers, lifestyle designers, and legacy builders. That’s how we’ve earned the respect of our market and the loyalty of our clients.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The best strategy? Serving from the heart.

Referrals have been our biggest growth driver. We focus on giving every client an unforgettable experience — one that makes them want to tell everyone about us. We don’t just close transactions — my group helps people make smart, confident, and inspired decisions.

We also built strong alliances — with contractors, designers, attorneys, and lenders — creating a trusted network our clients can rely on.

And finally, content has played a huge role. By sharing our behind-the-scenes process, educating buyers and sellers, and telling real stories — we’ve built a brand that people relate to, follow, and trust.

Contact Info:

• Website: https://atrluxuryhomes.com/
• Instagram: https://www.instagram.com/atrluxuryhomes?igsh=MTEwN2g5c200aThsNg%3D%3D
• Facebook: https://www.facebook.com/people/ATR-Luxury-HOMES/61565571983718/?mibextid=wwXIfr&rdid=izQSLs9alDIuBRxP&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1DuAEpqXbn%2F%3Fmibextid%3DwwXIfr
• Linkedin: https://www.linkedin.com/in/anatrodriguez?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Twitter: https://x.com/atrluxuryhomes?s=21&t=aXRXLxfLUKKbGn-eyvUzMg
• Youtube: https://www.youtube.com/@anateresarodriguez?si=RdjWo7O2KaUTw89g