We caught up with the brilliant and insightful Ana Paula Ford a few weeks ago and have shared our conversation below.

Alright, Ana Paula thanks for taking the time to share your stories and insights with us today. Was there a moment in your career that meaningfully altered your trajectory? If so, we’d love to hear the backstory.

I’ve been working as a model for several years, captivating audiences with my presence on the runway and in front of the camera. Throughout my modeling career, I’ve had the opportunity to work with renowned fashion brands, walk the catwalks of prestigious fashion weeks, and collaborate with talented photographers and designers.

In the dynamic world of fashion, I also gained valuable experience in marketing. I witnessed firsthand the power of branding and the importance of effective promotional strategies. As a model, I played a vital role in showcasing the vision and style of various fashion brands, understanding the significance of aligning my image with their marketing objectives.

These experiences in the fashion industry opened doors and expanded my horizons. Recognizing the interconnectedness of beauty, fashion, and skincare, I was inspired to venture into the field of esthetics. That’s when I decided to become an esthetician, embarking on a path that would merge my expertise in modeling with my deep passion for skincare.

As I delved into the world of skincare, my understanding of marketing grew. I learned how to communicate the benefits of skincare products effectively, highlighting their unique features and addressing the needs of different target audiences. Combining my knowledge of skincare with my modeling background, I discovered innovative ways to promote and endorse skincare brands, emphasizing the connection between healthy skin and beauty.

Today, as a skin care trainer for MBR cosmetics, I draw upon my multifaceted experience in modeling, marketing, and the fashion industry. This unique blend of expertise allows me to provide comprehensive guidance to aspiring estheticians, not only in terms of skincare techniques but also in building a brand, understanding consumer preferences, and crafting impactful marketing campaigns.

I take pride in sharing my journey with the trainees I meet regularly. By sharing my experiences in the marketing and fashion industry, I inspire them to think beyond the treatment room and embrace the broader aspects of their profession. Together, we explore the intersection of beauty, skincare, and fashion, realizing the potential for collaboration and innovation within these realms.

With every training session, I strive to instill in these estheticians the importance of staying attuned to industry trends, harnessing their creativity, and leveraging their knowledge to make a lasting impact in the ever-evolving world of beauty, fashion, and skincare.

My journey has been a tapestry woven with the threads of modeling, marketing, and esthetics. Through my varied experiences, I have discovered the incredible potential for synergy between these disciplines. It is a realization that continues to fuel my passion and drive as a skin care trainer, as I guide and empower estheticians to forge their own unique paths in the dynamic realm of beauty.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

“Hello, I’m Ana ,I began my journey as an esthetician and have since evolved into an educator, specializing in the extraordinary world of skincare. I am privileged to work with MBR Cosmetics, the renowned German Rolls Royce of skincare, utilizing their latest cutting-edge technologies to help individuals achieve tighter, lifted, and revitalized skin.

What sets me apart from others is my international experience and the opportunity to collaborate with some of the best estheticians in the industry. This exposure has allowed me to continually refine my skills and stay ahead of the curve.

As an educator, I am passionate about sharing my knowledge and empowering professionals to deliver exceptional skincare treatments. I firmly believe in the importance of ongoing growth and improvement. By constantly seeking out new techniques and advancements, I ensure that I can provide the highest level of care for my clients.

My dedication to excellence has shaped my career, and I take pride in combining my expertise, international exposure, and commitment to continuous learning. My goal is to help individuals achieve their best skin and make a lasting impact in the field of esthetics.

I am thrilled to be on this journey, and I look forward to transforming lives through the power of skincare.”

As a fashion Model and Influencer , looking forward to grow my audience and been able to reach more following and empower women ..

What do you think helped you build your reputation within your market?

Building a strong reputation in your esthetics career can greatly contribute to your success and professional growth. Here are a few factors that help me enhance my reputation:

1. Expertise: Continuously expand your knowledge and expertise in the field of esthetics. Stay updated with the latest industry trends, techniques, and technologies. This dedication to ongoing learning and improvement will position you as a trusted authority in your field.

2. Professionalism: Maintain a high level of professionalism in all aspects of your work. This includes demonstrating punctuality, effective communication, and exceptional customer service. Treat each client with respect and provide personalized care to ensure their satisfaction.

3. Results: Strive for exceptional results in your treatments. Consistently deliver visible improvements in the skin of your clients and help them achieve their desired outcomes. Positive outcomes and satisfied clients will contribute significantly to your reputation.

4. Networking: Build a strong professional network within the esthetics industry. Attend conferences, workshops, and industry events to connect with other professionals and learn from their experiences. Collaborating with renowned estheticians can further enhance your reputation and open doors to new opportunities.

5. Client testimonials: Encourage satisfied clients to provide testimonials or reviews about their positive experiences with your treatments. These testimonials can be shared on your website, social media platforms, or other promotional materials to establish trust and credibility.

6. Continued education: Seek out advanced training and certifications to showcase your commitment to excellence. Additional qualifications and specializations can set you apart from others and solidify your reputation as an expert in specific areas of esthetics.

Remember, reputation takes time to build, and consistency is key. Strive for excellence in every aspect of your esthetics career, and your reputation will naturally flourish as you become known for your expertise, professionalism, and exceptional results.

If you could go back, would you choose the same profession, specialty, etc.?

If I go back perhaps I would been a doctor , but I believe I always been more artistic ,and inspire by fashion and Beauty , I love my profession .. I love to empower women and people and make them feel the best version of themselves .

Contact Info:

• Instagram: @apskinexpert10
• Facebook: Anapaulamford
• Linkedin: Anapaulaford
• Twitter: Anapaulaford

Image Credits
For the orange dress / jeans outfit Photographer Bruce smith At @thereal_smithcoimages Model Ana Paula Ford @apskinexpert10 Makeup artist Leta @leta.violamua