We’re excited to introduce you to the always interesting and insightful Ana Meira. We hope you’ll enjoy our conversation with Ana below.

Ana, looking forward to hearing all of your stories today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

Regular Animal has been exciting, exhausting, and incredible from day one. It started by chance seven years ago when my business partner asked me to help with a project for a dream client. That project led to the next and that’s how we got here.

As a business owner, every decision is, in essence, a personal one, and strategically for us, everything is directed toward the long-term future. So to keep perspective, I just focus on the quality of the work and the people I work with. Some days we sprint forward, and others we crawl forward. But, either way, we move forward. I believe that if we do good work for good clients, it will lead to other good work for other good clients.

Ana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m the co-founder of Regular Animal, a creative agency based in Miami. We specialize in strategy, content, and design. In our view, these three disciplines are central to brand-building and brand development, and through them, we help organizations move forward.

Everything we do at Regular Animal is rooted in the belief that, together with our clients and partners, we can create positive change and build a better world. And we want to bring our purpose to life every day through our mission, which comprises three pillars: right thoughts, right words, right actions.

Our small team is obsessed with generating and championing right thoughts—brave ideas that win people’s hearts, crafting stories and experiences to blow their minds, and inspiring innovations and opportunities with the power to change their lives. But whatever the project, we ensure that the brand strategy informs creativity.

We find the right words to formulate new ideas, simplify complex topics, and empower organizations to communicate in the most meaningful way. We not only help them determine what to say, but how to say it, and where to say it, across different languages and cultures; on screen, on paper, and in person, ensuring everything is consistent.

But delivering a broad strategy is a complex business. A brand strategy runs through every detail of the customer experience: from concept to design. So at Regular Animal, we bring together emotion, art, and rigor into right actions that surprise, delight, and drive results.

How’d you build such a strong reputation within your market?

Clients don’t come to us only because of our creative ideas. Although creativity is paramount in everything we do, strategy conceptualization is our secret sauce. And they see us as being in sync with them as far as trying to help them develop a brand identity with a consistent, authentic narrative and a purpose.

Because organizations can be everywhere and anywhere now, some brands think it’s a race to make the most noise at all times, and we believe it just creates a background effect.

The most significant challenge facing organizations nowadays is restraint, understanding context, and finding what differentiates them; their reason for being. So whether we’re developing content, designing brand identities, websites, or books, we do it in a way our client earns its audience’s attention with something that’s worthy of their attention.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Over the last few years, we’ve seen how the role of brands has shifted from being entirely practical to a much more aspirational role. In the past, organizations sold a product or a brand for what it did, while now, people ask questions about what the organization stands for beyond. People now judge not only what a product does but also what it represents.

Although this had been a reasonably slow change, the internet and the fact every piece of information about a brand is just there, has meant that what you stand for and what you do has to be in sync.

Branding is not a linear process as it used to be—today, consumers’ reactions become part of the narrative, and an organization’s words can come back to them fast. Therefore, organizations need to earn the right to have a conversation with their audiences.

As a result, we’re seeing production and consumption patterns shifting towards more sustainable practices. And while there remains a value-action gap between what the customer wants and what they’re actually doing, the gap is closing over time and generations, as improvements in price and performance have made it easier for consumers to make a considered choice at the check-out.

To help close the gap, we believe brands should talk about what they’ve done in terms of clear, relatable progress and outcomes instead of distant-seeming commitments. The ability of large organizations to pivot quickly and shift paradigms is no longer in doubt. Anyone can change; it only takes one step to start a path in the right direction.

Contact Info:

• Website: https://regularanimal.com
• Instagram: https://www.instagram.com/regular.animal/
• Linkedin: https://www.linkedin.com/company/regularanimal/

Image Credits
Andrea Harborne Photography