We were lucky to catch up with Amy Thang recently and have shared our conversation below.

Amy, thanks for joining us, excited to have you contributing your stories and insights. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

I moved away family at 23 years old to Southern California. I moved in with a friend that I barely knew. I had to rebuild clientele. I had to learn to live in an environment that I wasn’t familiar with. There was so much to learn all at once and it was really challenging. Although I was devoted to my work, I still had to learn that there was a difference in culture in the way that I had conversations with people, or it was trying to remember the street names or learning which city I was driving in, I had to learn how to cook, but most importantly, I had to make sure that I could pay all my bills and take care of myself.

Before I had left, I was working for my employer with over 30 employees, to a new spot in Southern California where I only had 2 co workers. At the time, I needed to figure out ways on how I could get more clients and how I could improve on my work. I really had to sit with myself and figure out how I could create more content and show myself to the world, but there were also rules working for my employer. It got to the point where it felt like I wasn’t learning anymore and I decided to leave the company after a near 5 years.

I told my boss that I had appreciate her for guiding me and taking me under her wing by learning all the skills she has taught me. It wasn’t easy considering she was my mentor, my role-model. I decided that I would move out of state because I did not want to take her customers and I wanted to see if, if I was really that good, I could make a name for myself.

I moved to Vegas in December 2021.
I had already look for a studio to rent that Summer of 2021.
I flew back twice before I officially packed my apartment to move. I looked a studio space and picked up my keys November 2, 2021.

At the time, I was looking for a plumber to add a sink to my room. Long story short, I could not open for a near 4 months. There were not plumbing lines in my room. I had several quotes above $10,000. By the 3-4 month, I found the plumber of the actual building to install plumbing lines, heater and sink which estimated about $8,000.

I had restarted my Social Media and I only had 10 followers and just a few posts. I decided to not post anything until I passed both expectations. I had to do my Permanent make-up room and my salon room.

I had 0 clientele and only knew 2 people here in Las Vegas.

And the rest is history. I always had to find solutions to figure out how I could expand my business.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I first started Cosmetology School in January 2016. Prior, I spent 3 semesters at Sacramento State College for a business degree. During that time, I was working 2 waitress jobs and going to school full-time.

During college, I often went back to my middle school teacher for advice. One time I said I will major in business. Next time it was a dental hygienist. The next time it was a nurse. And lastly, Mr. Amey said to me, “You love beauty. Why don’t you do something with Beauty.”

I was on the High School Dance Team, so I relied a lot on my sister to do my make-up the night before so I can sleep with it on to the next day for my performance. My sister had gotten into make-up heavily and that’s when I started become obsessed with it. I had really bushy brows so I even started getting my brows waxed in middle school.

Because I had to work in High School, Mcdonald for 2 years and my brother’s photography studio for 4 years, I had spent every pay check on makeup. I began creating make-up videos on youtube. (I also learned how to create websites on my brother’s studio and made dancing videos elementary school till’ middle school.)

By my last waitressing job, my boss’ sister would come in and I would just instantly drawn to her. She was a professional makeup artist in Sacramento. That’s when I told her I’d like to come work for her in 2015. I told her if I do bad in college, I would drop out and go to Cosmetology School. I needed my license. While I could done Esthetician school for 600 hours, I opted for Cosmetology 1200 hours because I wanted to accumulate the schools if doing all beauty.

I obtained my Cosmetology license of March 2017, I began doing eyelash extensions immediately and later learned how to do permanent makeup in August 2018.

As of September 2024, I offer Eyelash Extension (Classics & Hybrid), PMU Ombre Powder Brows, Tooth Gems, Teeth Whitening, and Korean Skincare Facials.

I am going towards my 3rd year of owning my own business. I have to find solutions everyday, find creative sparks to get my creativity flowing. I am always studying the industry and how I can be better and find creative ways to find what I’d like to post.

I don’t like to follow trends. I don’t typically use the same music as other creators. I try to be me. I express myself through my collages, the videos I create, and the music I choose. I show my viewers how I interact with my clients. I take all angles of my work. I try to post on real-time. But if I’m not posting my work, I show my viewers the consistency of me going to the gym or cooking at home. Real-time engagement is important to show my viewers who I am outside of work.

I am most proud of finding my creative niche. It took a long time to see what works for me and what comes naturally to me. And being able to excel in all my services.

I would people to know my heart and understand that my creativity will look different everyday. They will never know what content they are going to get to me. It’s like en ultimate surprise everyday.
I do not treat my clients like a number. I make sure that my clients could get right in during their appointment time and not have to wait. While I work back to back, I do not allow my clients to sit and wait. I like to a lot time for myself in between too.

It’s a therapy session for the both of us. I make my clients feel seen. I provide insights, solutions, and I help them heal mentally through our exchanges of words. I am compassionate and clairaudient. I know what I can say or do to make my clients feel the need to come back and rebook with me. I am not only their artist. I am their homegirl!

I love tedious and meticulous work. Every toy or games that I played with when I was a little kid, they were always teaching my strategy, skills and required a lot of attention to detail. So I figure my job is all of that and I found my work to be therapeutic. I always strive to better in doing my services every single day. I would study my work for years and study on social media on what could make me better in all aspects.

My potential clients will feel an instant relief and a calmness when entering my studio. Numerous of clients always tell me that my studio always makes them feel relaxed and at ease.

Today, my brand will always change. I always have new projects that keep my viewers on their feet. I have a special way of delivering my gifts to the world. While I often find it difficult to express my vision to people, I redirect them to my Instagram & Tiktok to let them see my artwork themselves.

Another thing I want to mention is that, I took no easy way out. I had to let my foundation crumble to rebuild it on a stronger foundation. I have had 3 artists work in my studio. I had gave them tasks to do in order to help them build their business. Many artists gets into this business will either working under someone or they go on their own. I wanted to be someone who can help them figure out if they want to pursue being a business owner or would they rather have a support working under an entrepreneur like me. We need more business owners who can help guide others into building their own business. Not many of them have support and it’s truly not any easy route. I could help them.

Can you share a story from your journey that illustrates your resilience?

Most of my life has always been on the internet (as young as elementary school).
I have been in front of the camera my whole life since I was a baby.

Because I was virtually available for everyone to see me, it often times get me in trouble. I have always been myself, but being myself could lead me to trouble.

My whole life, I made lots of new friends and then I lost friends. It always felt like I was growing up too fast and my peers never understood me. By the time I was pursuing my career, I was always creating cooking videos on my personal account. I was juggling a lot with my hobbies and career.

I have always been the one to help others and getting so little or nothing in return.

I have always believed in using my platform to spread awareness to situations. When it was growing, I had voiced my opinion at the goodness of my art. I may have been ignorant or did not have the best delivery, but in the moment I had lost a lot of friends.

I have such an analytical mind and I ALWAYS MEAN WELL. What could I possible need from people if I always been independent? When the people who I was always there for and those who KNOW MY HEART, wasn’t there to support me.

I didn’t lose these people in my life. They lost me.

And it was THEE BEST THING THAT HAPPENED TO ME. Sometimes I didn’t know who I was if I wasn’t giving. I would give so much of myself to people who just take take take. So during my healing journey, I’ve discovered myself and my power again. I had to see who was really for me and wasn’t benefiting off my lack of boundaries.

I found my voice. I was able to dedicate all that I gave to people BACK TO MYSELF and unapologetically doing so.
I’m not going to sit here and say that it was easy. Many people crave support. But as long as I have my family, my man, and dog, I would be okay.

But knowing myself, I never asked for help because I don’t need people feeling like they did me a huge favor in what I deemed the favor to be so little. I was quite disappointed when people didn’t show up in my life so I don’t expect help at all.

The journey that I embarked on had little support. No one understood the moves I was making. No one checked up on me. It was blind faith and showing up for myself. My man was also my truest support system.

I really had to learn to quiet the voices around me and giving grace to people who mean well, but wasn’t always giving me the best things to hear. I am the first of who I know who is on my journey.

I moved 4 times in the last 5 years. I had problems with my boyfriend when we moved out of state for financial reasons. I had to find new clients. I put $10,000+ into my lash products that barely made $500 back. I rushed this part of my business and messed up terribly. Being financially aware in my business got pretty tough. I get bored easily and always looking for the next thing to do. I have to keep posting my own content. I have to figure so much things a long the way. I paid someone $7k for my website and she did not do the job I was expecting her to do. It put a strain on my finance. BUT, what I will say is that she gave me inspiration for the leg up in my career. I was lucky that I could see what she did and really tweak the website myself since I learned how to make websites in high school.

https://mschachii.tumblr.com/

I made this website a .com and got money for the views I got on it. I made gifs of my idol at the time and tried to find the newest videos/ photos to post on it.

While other life problems surfaces up in random days, I learn to embrace the hardships and figure out solutions. It’s not often times I stay in the same situation for too long without figuring out what I can do differently. I embrace CHANGE. I never let a hard day change my heart.

Is there mission driving your creative journey?

I have always known I was meant to do something much greater.
When I was young, I told myself that we all take up space in this world. Imagine what we could do if we actually contributed so society and make an impact.

After high school, I told myself I would work hard with little vacations because I wasn’t going to party every weekend, when I knew that if I could just sacrifice more days and weeks, I could be partying in other countries!

But I also wanted to be in the first in my family to create generation wealth. I am the youngest of 6. I needed to prove to my family that they taught me enough to be on my own so that I could build something for them, especially my parents.

My whole family knows how to draw. So art and other creative skills are something that runs in my family. Because I love what I do, I could make a living.

With all the other skills I have accumulate– I am strongly opinionated, I do things my way, but I’m always open to learning new perspectives, I help many people even when my cup was running empty.

As I reflect on my journey, I learned that my creative insights and art could help me help people in this world. I love the work that I do and so does my clients. I use my voice, my cooking, my art, my gym videos to help elevate the world’s consciousness to do better, to feel better.

Contact Info:

• Website: https://beautytherapy.studio/
• Instagram: https://www.instagram.com/beautytherapy_lv/
• Facebook: https://www.facebook.com/beautytherapylasvegas
• Youtube: https://www.youtube.com/@beautytherapy_lv
• Yelp: https://www.yelp.com/biz/beauty-therapy-las-vegas-4?osq=beauty+therapy
• Other: https://www.tiktok.com/@beautytherapy_lv
  

  @partymouth_lasvegas

  https://www.instagram.com/amythangyoulike