We recently connected with Amy Schelle and have shared our conversation below.

Amy, thanks for joining us, excited to have you contributing your stories and insights. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

I design modern quilt patterns that will fit well into any interior. My background is in Interior Design so when I first jumped back into quilting I wasn’t finding the right patterns I wanted to display in my own home. Everything felt too “antique” and floral
for my taste. I wanted to create quilt patterns that more young quilters would be drawn to! A quilt takes a lot of time and money to make so when you’re done you want to display it in your home. My hope is that my patterns will look great in any space!

Amy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I studied Interior Design in college and as soon as I graduated I jumped into the world of high-end residential design. After about six years I was totally burned out and I knew there was something missing in my career. Growing up I used to constantly be making
things. Even while I was in college I would sew up new cushions, upholstery, etc. for my apartment. While I took a break from the interior design world I got my sewing machine back out and started physically making things with my own two hands again. That
handmade business eventually brought me back to quilting which I hadn’t done since high school. Since I wasn’t finding quilt patterns that matched my modern, minimalist aesthetic I decided to start designing my own!

How did you build your audience on social media?

Start slow, be patient and be consistent. Social media is constantly changing so it can feel super overwhelming to keep up with it all. I have actually shifted my priority to my email list instead of Instagram. I love Instagram and it is still a great way to
connect with other quilters around the world! However, with the constantly changing algorithm I find it best to maintain an email list. This way I know I can directly contact those that want to keep up with the latest information on my business.

How about pivoting – can you share the story of a time you’ve had to pivot?

My business started out on Etsy strictly selling handmade, custom goods. I used to sell baby shoes, Christmas stockings, throw pillows and custom quilts. When we were ready to start our family I knew things needed to change. Making something custom and handmade takes a lot of time! Designing a quilt pattern is something that takes time up front, but then it’s a digital good that can sell online constantly without much management. This shift was a game changer for my business and profitability.

Contact Info:

• Website: www.sewnhandmade.com
• Instagram: @sewnhandmade
• Other: Pinterest @sewnhandmade

Image Credits
Nikki Caviness Photography