Alright – so today we’ve got the honor of introducing you to Amy Proffitt. We think you’ll enjoy our conversation, we’ve shared it below.

Amy, thanks for joining us, excited to have you contributing your stories and insights. Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later

I am a true believer in the notion that all things happen in life when they are supposed to. Our business began in the thick of the pandemic. The world was dark, and people were feeling sad about the state of affairs. Most of our family worked in service industries and were home and out of work. My husband had previously made candles, and he decided it would be good to make some as fun gifts for our friends and our daughters’ friends. When family and friends received them, they encouraged us to begin selling them. With one post to Facebook Marketplace we had our first wholesale client, and it blew up from there! We began just wanting to make people laugh and bring joy in a dark time. WIth every shipment that was sent, we included a handwritten note, amethyst and rose quartz, to deliver peace and healing vibe to every customer – along with some belly laughs. As we began to do shows, people were at first surprised by our forwardness and sense of humor with our candles, but we quickly gained a strong following of “our type of people” – people who don’t take life too seriously, and love something that makes them laugh and smile. It all started as a way to simply connect with people and bring us all together. Today, with our storefront, online orders and events, this still holds true. Our customers have become our friends, and we cherish all the relationships we build with customers and retailers. People come first in everything that we do. We are here to deliver joy, and that happens to be with our snarky sense of humor…..bad words, good smells and naughty candles.

Amy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Come to Your Effin Senses is a Veteran
built, woman-owned family business that began in
2021 in the heart of Brooklyn, Michigan.
Our good smells and bad words are all handmade by
us, tested and quality-checked, because putting out
the very best Effin products matters to us. When
you’re happy, we’re happy.
We have our storefront in downtown Brooklyn, in addition to our robust website, and are fortunate to have amazing
retail partners who showcase our products in retail
locations throughout Michigan, Ohio, Iowa, and South
Dakota and Missouri. We also ship world wide, and are proud to have customers in every state.

We are more than makers or creators. For us, it’s about the relationships we build, and the experience customers have with our brand. Life is too short to be taken seriously, and we love to make people laugh!
Our product line has expanded to offer more fun and naughty products! We make hand-poured soy candles, wax melts, sugar scrubs, soaps, and the occasional stickers and graphic tees. We also enjoy collaborating for partnerships, wholesale, custom orders and fundraisers!

We love what we do, and we hope you love it too! If you’re offended by the names, we aren’t sorry…that’s how we roll.

Have you ever had to pivot?

When we first began, we had customers that were a bit shocked by our boldness. We pivoted to create a line that was more “clean’ because we thought that was what people wanted.
What we learned is that those were not our people.
The products sat on the shelves because our loyal customers appreciated our boldness and sassy sense of humor.
This was also a lesson in not playing small. As business owners, you cannot please everyone. It’s important to be true to yourself, and your true customers will appreciate your authenticity.

Any insights you can share with us about how you built up your social media presence?

Our social media has certainly evolved over time. We are big on showing up just as we are. Some days we are a bit goofy, other days we are sassy. Our customers have shared that they like to see posts and funny videos of us just being us. Our family is non-traditional, patriotic and brazen, and we don’t try to be like anyone else. We stand true in who we are and we show up on social media the same way. Our customers appreciate the ability to not only see our products on social media, but also see us. Sometimes we make funny videos and goof around, sometimes we are engaging with cool customers at shows. We believe in sprinkling in product promotion, our personalities, and lots of fun for the perfect recipe for our social media presence.

Contact Info:

• Website: https://effinsenses.com/pages/about
• Instagram: Come to Your Effin Senses
• Facebook: Come to Your Effin Senses
• Other: TikTok: Effinsenses