We were lucky to catch up with Amy Mayorga recently and have shared our conversation below.

Alright, Amy thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The Story Behind Our Mission
I founded Minimalista Organizing® after my own personal journey with decluttering transformed my life. I experienced firsthand the freedom and peace that come from having an organized home, and I became passionate about helping others achieve that same sense of clarity and calm.
I know that many people are strapped for time, which is why I didn’t just want to help them declutter—I wanted to create a process that made it as effortless as possible. My team follows a structured framework designed to minimize the time clients need to dedicate to organizing, making it accessible even for busy professionals who are often working from home during our sessions.
How It All Began
The moment that sparked my journey happened after my son’s third birthday. We came home from his party, and as I unloaded the mountain of gifts from our generous friends and family, I felt overwhelmed. It was an eye-opening realization: we had so much stuff, and more was constantly coming in.
At the time, my daughter was six months old, and our home—though spacious—was overrun with toys, baby gear, clothes, and miscellaneous items. I felt a growing sense of anxiety. I didn’t want to teach my children that happiness was tied to possessions. I wanted our home to be a place of peace, not clutter-induced stress.
A friend had once mentioned The Life-Changing Magic of Tidying Up by Marie Kondo, so I decided to give it a try. I devoured the book and methodically followed her steps. But as I went through my home, category by category, I realized that simply discarding items wasn’t enough—I wanted to be intentional about where things went. Instead of just throwing things away, I focused on recycling, donating, and finding new homes for our belongings.
What started as an attempt to gain control of my home turned into something much bigger. As I let go of excess, I felt lighter—both physically and emotionally.
The more I let go, the more clarity I gained. I started to see the hidden cost of excess: more things meant more to clean, more to organize, more to maintain, and more to think about. Letting go of what didn’t serve me allowed me to focus on what truly mattered—spending quality time with my family, pursuing my passions, and creating a home that felt peaceful rather than chaotic.
Through my own personal experience I realized I wanted to share what I learned with others and help them in their own homes. Helping others feel the benefits of simplifying and decluttering became my personal mission.

Why This Mission Matters
Minimalista Organizing® is about more than just decluttering—it’s about creating space for what truly brings joy. I believe that when we free ourselves from excess, we gain more than just physical space—we gain mental clarity, emotional freedom, and the ability to be fully present in our lives.
This journey has changed my life, and now, through Minimalista Organizing®, my team and I have the privilege of helping others experience that same transformation. Whether its after a big life event, during a move, or just in the midst of everyday life, we can help bring you peace in your space.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

About Me & Minimalista Organizing
I’m Amy Mayorga, the founder of Minimalista Organizing®, a professional organizing business in the Dallas-Fort Worth area. With six years of experience in home organization and a Master’s degree in Speech-Language Pathology, I have a deep understanding of how to work one-on-one with clients in their homes—offering not just organizing solutions but also a compassionate, personalized approach.

My journey into this field began with my own struggle with clutter after my son’s third birthday. Overwhelmed by the sheer volume of stuff, I realized I wanted to create a home that felt peaceful, not chaotic. I became passionate about decluttering, minimalism, and organization, earning a Master-Level Certification in the Marie Kondo Method and developing a structured, time-efficient process to help others achieve the same transformation.

What We Do
At Minimalista Organizing®, we help busy professionals and families declutter, organize, and simplify their homes with customized systems that make life easier. Our services include:

– Decluttering & Home Organization – Creating spaces that are functional, beautiful, and easy to maintain.
– Packing & Unpacking – Making moves stress-free by setting up organized systems from day one.
– Whole-Home Organization – Kitchens, closets, playrooms, garages—you name it, we organize it!

Many of our clients are overwhelmed and short on time, so we take the burden off their shoulders. Our framework minimizes the time they need to be involved, making it easy for them to continue working or handling daily life while we transform their space.

What Sets Us Apart
6+ Years of Expertise & Master-Level Marie Kondo Certification – Proven strategies for lasting organization.

A Balance Between Minimalism & Practicality – We don’t believe in extreme minimalism unless that’s what a client wants. Instead, we help clients find their ideal level of simplicity—where they keep what they love, use, and need while letting go of the excess.

Sustainable Approach – We prioritize donating, recycling, and rehoming items rather than sending them to landfills where applicable.

Balance Between Minimalism & Practicality – We help clients find their perfect level of simplicity—not extreme minimalism, just a home that works for them.

Why This Matters
An organized home isn’t just about tidiness—it’s about mental clarity, reduced stress, and more time for what truly matters. I’m proud to help clients reclaim their space and experience the freedom that comes with living with less and organizing with intention.

If you’re ready to transform your home into a place of peace and simplicity, we’d love to help!

Can you talk to us about how your side-hustle turned into something more.

I started by working 1:1 with clients, but then I quickly realized that there was a limit to what I could accomplish in one day with a client. I slowly began building a team of like minded women so we could work side by side to help more clients declutter and organize their spaces in less time. Now I not only help people find peace through decluttering and organizing, I help other women work as professional organizers. Many of my team members are naturally organized and talented moms who were looking for a way to work during school hours on an as needed basis, and that is exactly how I set up my business, as that is how I started, as a mom working during school hours between kid’s appointments and errands.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Word of mouth. Many of our clients refer us to their friends and family members. We offer discounts when a client refers someone to us. It is a win-win situation. They share a service they found value in with someone they care about and also get a discount on their next session with us.

Contact Info:

• Website: https://www.minimalistaorganizing.com
• Instagram: @minimalista.organizing
• Facebook: https://www.facebook.com/minimalista.organizing
• Youtube: https://www.youtube.com/@minimalistaorganizing

Image Credits

Ellen Renee Photography
Amber Tice Photography
The Branding Photo Co.