We caught up with the brilliant and insightful Amy Greene a few weeks ago and have shared our conversation below.

Amy, appreciate you joining us today. What do you think matters most in terms of achieving success?

Being successful takes commitment. Commitment to your dream, your vision, and to your clients. It’s a commitment that helps you through the challenges of entrepreneurship and the ups and downs of life. Starting my financial coaching business from my kitchen island, walking my then 2-year old around my town to pass out business cards, I have learned a ton about commitment. There are so many things I didn’t know as a budding entrepreneur, from email systems to payment processors, to marketing, selling, and everything in between. However I have always stepped out to do the thing, to learn, and to grow from every experience. I’ve hired numerous coaches to guide me and help me build my coaching practice to a level that’s been sustainable, fun, and rewarding.

Within my first year of business, I became pregnant with our second daughter, and my business intentionally slowed down while I focused on her in the newborn stage. I kept coaching through those early toddler years, meeting with clients during nap times and after the kids were asleep. That was a hard phase…only to have COVID keep everyone home 24/7 complete virtual school for a first grader, keeping the then 2 year old youngest out of her way, and trying to keep quiet enough for my husband to work, let alone find the time to work with clients was a struggle to say the least. I’ve wanted to quit more times than I can count.

In December 2023, my father passed away and I learned that it’s okay and necessary to take time off, to grieve, to do nothing. In fact, it was GOOD that I took care of me.

I’ve learned a lot about commitment – to both myself and my business – through the years.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Amy Greene, a financial coach who specializes in helping successful entrepreneurs transform their inconsistent income into the financial freedom they created their business to achieve. My journey into financial coaching began after my own transformation—paying off $245,000 in debt in just 24 months and building a seven-figure net worth by implementing strategic financial systems.

What sets my approach apart is that I don’t focus on deprivation or just “getting debt-free.” Instead, I help entrepreneurs create simple, effective financial frameworks that generate both stability and abundance. While most financial advice focuses on restriction, my SAIL to Wealth Method emphasizes creating elegant systems that work with your business and your life rather than against it.

My ideal clients are entrepreneurs who are generating solid revenue (typically six figures or more) but haven’t translated that business success into personal financial stability. They’re stuck in the feast-or-famine cycle despite their business accomplishments. I call them “Profitable Entrepreneurs” who need help becoming “Wealthy Entrepreneurs.”

What I’m most proud of is seeing my clients experience true financial transformation. They don’t just improve their numbers—they change their entire relationship with money. They shift from financial avoidance to financial mastery, from reactive decisions to strategic wealth building, and from financial anxiety to confident abundance.

My approach combines practical financial systems with profound mindset transformation. I’m not just teaching financial tactics—I’m guiding complete financial transformation. I have a unique talent for making complex financial concepts simple and approachable without dumbing them down and for pulling out the internal obstacles we all have when it comes to money, to remove the old thought patterns and beliefs that are keeping you stuck.

The core of my work is helping entrepreneurs realize that their business should serve their life, not the other way around. I want people to know that financial mastery isn’t about constant sacrifice—it’s about creating a strategic financial framework that allows for both stability and abundance, systems that run almost on autopilot so you can focus on what truly matters.

I believe everyone deserves and is capable of creating financial confidence, clarity, and freedom, regardless of their past relationship with money or current financial situation. My philosophy emphasizes “present wealth appreciation”—enjoying the fruits of financial success now while building for the future, not just constantly saving for some far-off distant future.

What’s a lesson you had to unlearn and what’s the backstory?

One of the most powerful lessons I’ve had to unlearn is that there’s only one “right way” to handle money.

As a financial coach, I grew up naturally drawn to numbers, rules, and structure. I was the straight-A student who followed every directive perfectly. This mindset extended to my relationship with money – I believed the only correct financial path was extreme frugality, relentless saving, and never paying full price for anything.

I literally grew up in what I now call “the land of No.” While this created strong saving habits, it also fostered a scarcity mindset that limited me in profound ways. I constantly told myself “I can’t afford it” – not because it was true, but because it was my default programming.

I watched in bewilderment as friends purchased things without agonizing deliberation or – gasp! – paid full price. My internal judgment was swift: they simply didn’t understand money like I did.

The transformative unlearning came when I realized that mindful spending can be as financially healthy as saving. Money isn’t just meant to be hoarded – it’s a tool designed to enhance our lives. The true measure of financial mastery isn’t how much you save, but whether your money decisions align with your values and bring you joy.

Now I understand that the energy I wasted obsessing over deals or justifying “non-practical” purchases was actually preventing me from experiencing wealth’s true purpose: freedom. This shift hasn’t made me less financially successful – quite the opposite. It’s allowed me to make higher-impact decisions without the emotional baggage.

This transformation has profoundly improved my coaching. I can now meet clients exactly where they are – whether they’re natural spenders or natural savers – and help them find their own balanced approach rather than forcing them down a narrow path of financial “correctness.” True financial mastery isn’t about rigid rules – it’s about intentional choices that serve your unique life vision.

Have any books or other resources had a big impact on you?

My entrepreneurial philosophy has been profoundly shaped by a tapestry of resources, but none more powerful than the transformative experience of being coached myself.

While I devour personal growth literature—from James Clear’s “Atomic Habits” to Morgan Housel’s “The Psychology of Money,” from Ryan Holiday’s “The Obstacle is the Way” to Dan Sullivan’s “The Gap and the Gain”—these books have primarily served as intellectual companions on my journey. I regularly immerse myself in thought-provoking podcasts by visionaries like Ed Mylett and Mel Robbins, who challenge my thinking and ignite my motivation.

However, the most profound impact on my entrepreneurial thinking hasn’t come from pages or podcasts—it’s come from people. Specifically, from working with high-caliber coaches throughout my eight-year entrepreneurial journey.

I’ve experienced coaching across the spectrum: from tactical coaches who helped me establish foundational business systems to transformational coaches who facilitated breakthrough moments that left me in tears as I confronted deeply-held limiting beliefs. These relationships have catalyzed growth I simply couldn’t have achieved through self-study alone.

This firsthand experience of coaching’s power has become central to my business philosophy—I will always have a coach. Not because I’m broken or lacking, but because I recognize the exponential growth that happens when someone skilled holds space for your evolution. There’s always deeper internal work to be done, always new levels of potential to unlock.

My experience being coached has fundamentally shaped how I coach others—with the unshakable conviction that transformation happens not just through information, but through relationship, challenge, and the courage to face what’s holding us back. This is the philosophy that drives everything I do.

Contact Info:

• Website: https://www.amygreenefc.com/
• Instagram: https://www.instagram.com/amygreenefc/
• Facebook: https://www.facebook.com/amy.thomasgreene
• Linkedin: https://www.linkedin.com/in/amygreenefc/
• Other: Alignable: https://www.alignable.com/peachtree-city-ga/amy-greene-financial-coaching?user=8549529