We’re excited to introduce you to the always interesting and insightful Amy Flurry. We hope you’ll enjoy our conversation with Amy below.

Hi Amy, thanks for joining us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I hire a small team to manage the social media for my companies. Even though I am considered an expert on DIY PR, I’m a writer and I advise other companies on their communication strategies, I still do not feel qualified to handle our social media. I do work closely with that team to give good direction and I also finesse copy. But I absolutely lean on them for the many veins of social media management.

Amy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I operate a communications studio in Athens, Georgia, and me and my team partner with companies in the home furnishings industry to develop and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development. I have two decades of editorial experience, producing features and writing for top print and online publications. In 2011 I authored Recipe for Press (Pitch Your Story and Create a Buzz,) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition) is my latest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. I am a nationally recognized speaker on creative communications and in-house public relations.
My unique exposure to the business of interior design- alongside work with enterprising furniture showrooms, including R HUGHES and manufacturers across the country- led me to develop a program around an active network of interior designers to amplify the trade programs of Recipe for Press partners.
By connecting select manufacturers to this highly refined group of designers, these efforts support the discovery of new products, build associations and opportunities for both the designer and the manufacturer, and promote product sales and long-term brand advocacy.
This rich experience in communication and positioning in the home furnishings industry presented an opportunity as a founding partner of aloka, a luxury textile company.
I am also co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies, and the Victoria & Albert Museum. The work of Paper-Cut-Project has been featured in the New York Times, Vogue Italia, and Marie Claire Japan.
All of this to say I have a big imagination and appreciation for creativity in communications.

Any advice for growing your clientele? What’s been most effective for you?

Slow and steady. Not casting a wide net, but organic growth and targeting of our ideal client has served us well.

We’d love to hear a story of resilience from your journey.

After writing my first book, I printed 10,000 physical copies. I should never have printed that many, and the site of that many books could have crushed my spirit and paralyzed me. Instead I took to the road and spoke at major design centers and artist markets and anywhere that would have me. This sense of urgency paid off and created interest in my other service offerings which then created a business.

Contact Info:

• Website: https://amyflurry.com
• Instagram: @recipeforpress
• Facebook: @recipeforpress
• Linkedin: @recipeforpress
• Twitter: @recipeforpress