We caught up with the brilliant and insightful Amy Edwards a few weeks ago and have shared our conversation below.

Hi Amy, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Q: Appreciate you joining us today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.
A; Risk-taking has been a constant theme in my life. One of the biggest risks I took was leaving behind everything I knew—my career, my marriage, and the life I thought I was supposed to have—to step into something completely new. I had spent years in broadcasting and radio, off and on, but I felt a pull to do something more. In my early forties, I pivoted into becoming an independent rock musician, releasing albums and performing, which got me way out of my comfort zone. The combination of experiences led to podcasting, writing, speaking, and ultimately, creating businesses that aligned with my passion for empowerment and transformation.
Starting Overflow Bottle Co last year was another big leap—building a brand from the ground up with the mission of giving back. For every bottle purchased, we give one to someone in need, ensuring that someone who has experienced water scarcity has a clean container to put it in. It was a risk stepping into a new industry, but when you align with purpose, the path unfolds in ways you couldn’t have planned.
And of course, launching Fight for Her, the women’s initiative of Fight for the Forgotten, was another risk—one that meant stepping into a leadership role in global humanitarian efforts. But when we listened to the Batwa Pygmy women in Uganda and did our part to help provide opportunity to them, they began starting businesses, receiving healthcare, and gaining independence, I knew it was worth every moment of uncertainty.
Risk isn’t about being fearless—it’s about trusting that the best version of your life is still ahead, even if the road there is uncertain.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Absolutely! I’m Amy Edwards, a voice for transformation, author, speaker, podcaster, entrepreneur, and mother. My passion is helping people step into their boldest, most authentic, and empowered selves—at any and every age. I firmly believe that midlife isn’t a crisis; it’s a catalyst for reinvention, expansion, and claiming the life you truly want.
I started my career in radio and have over three decades under my belt. In my early forties, as I mentioned, I unexpectedly became a musician, writing and releasing five rock albums. But I found my true calling in media, podcasting, and using my voice to help others. Today, I host The Amy Edwards Show, a podcast focused on transformation, empowerment, and personal growth.
Beyond that, I’m the founder of Overflow Bottle Co, a mission-driven water bottle company where every purchase gives a sustainable bottle to someone in need. I also co-lead Fight for Her, the women’s initiative of the nonprofit Fight for the Forgotten, which empowers women and girls of the Batwa Pygmy People and the surrounding community in Uganda through education, entrepreneurship, and healthcare access.
I’ve taken risks, rebranded myself multiple times, and learned that it’s never too late to make your life the absolute best it can be. Some of your best days haven’t even happened yet, and I’m here to help people step into that truth.

What’s been the most effective strategy for growing your clientele?

The best thing I’ve learned about growing anything—an audience, a business, a community—is authenticity and consistency. People connect with realness, not perfection.
For my podcast, writing, and businesses, what’s worked is:
* Showing up as myself—messy, honest, and real. People don’t want curated perfection; they want connection.
* Consistency—it’s not about going viral; it’s about showing up day after day and trusting the long game.
* Serving first—whether it’s through free content, valuable insights, or making an impact through Overflow Bottle Co and Fight for Her, focusing on giving before receiving builds true, lasting relationships. Plus it feels great.
The key is to lean into what makes you different and why you’re doing it. That’s where the real magic happens.

Can you share a story from your journey that illustrates your resilience?

Resilience is at the heart of every reinvention I’ve made in my life. But one of my biggest lessons in resilience came through giving up alcohol – three years ago now! – and more recently, sugar. It wasn’t just about health—it was about stepping into my highest self and showing up fully for my life.
I’d spent years numbing myself in small ways, convincing myself I was fine. But the truth is, I wasn’t thriving—I was settling. And when I finally made the choice to let go of the things that weren’t serving me, everything started shifting. It was uncomfortable. It was hard. But I realized that true transformation happens when we lean into the discomfort and trust that what’s on the other side is worth it.
That mindset carried over into every challenge—whether it was stepping into entrepreneurship, growing my podcast, or building Fight for Her from the ground up. Every challenge is an invitation to rise. And when you embrace that, you realize that the best version of you is always ahead, not behind.
No matter what setbacks happen, I remind myself: this is just another chapter. Not the ending.

Contact Info:

• Website: https://amyedwards.info
• Instagram: @realamyedwards
• Facebook: /theamyedwardsshow
• Linkedin: realamyedwards
• Youtube: https://www.youtube.com/@TheAmyEdwardsShow

Image Credits

Paige Casey