We’re excited to introduce you to the always interesting and insightful Amoy Virgo. We hope you’ll enjoy our conversation with Amoy below.
Amoy, thanks for joining us, excited to have you contributing your stories and insights. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
There came a point in my life where I had to pause and ask myself what truly mattered — not just in my work, but in how I wanted to live for myself and my four sons. After a long nursing career, I found myself at a personal and professional crossroads during a challenging season of transition. Navigating divorce and uncertainty pushed me to reevaluate everything: my purpose, my values, and what it meant to live authentically.
That clarity gave me the courage to take one of the greatest risks of my life — stepping away from security to build something aligned with who I am and what I believe in. I launched Loc Artistry by AV, the Sankofa Wellness Community, and Wellness RN PLLC, creating a wellness ecosystem designed to nurture the mind, body, and spirit.
It was a leap into the unknown, but also one of the most rewarding and transformative decisions I’ve ever made. Today, I’m living more authentically, leading with intention, and building a legacy for my four sons — one rooted in care, community, and purpose.
Amoy, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
After a 21 year career in traditional healthcare, I felt called to create something more holistic — spaces and services that support total-person wellness and empower people to show up fully and authentically.
That passion led me to launch three interconnected brands:
The Loc Artistry by AV, a loc salon and natural product line focused on healthy scalp care, thriving locs, and all-natural products that nourish both hair and skin.
Sankofa Wellness Community, a space for holistic healing, cultural connection, and self-discovery through workshops, retreats, book clubs, and community events.
Wellness RN PLLC, an IV hydration and vitamin therapy service providing personalized drips and shots that restore balance, boost energy, and support overall health.
What sets me apart is the way I integrate my clinical background with a truly holistic approach to care. I’ve built an ecosystem where clients can book a loc retightening, receive a restorative IV drip, join a meditation, and leave with products and resources to support their ongoing wellness — all under one roof.
I’m most proud of creating spaces where people feel seen, valued, and cared for. At the heart of everything I do is the belief that wellness isn’t one-size-fits-all. My brands exist to remind you that you deserve care, you deserve balance, and you deserve to thrive — exactly as you are
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
For much of my life, I believed success came from staying in control — having a clear plan and sticking to it. In nursing leadership, structure and precision were essential, and I carried that mindset into my entrepreneurial journey. But stepping out of the corporate world taught me that trying to control every detail was actually limiting my growth and impact.
I also learned from past experiences working under leaders whose values didn’t align with mine. I knew I wanted to lead differently, so I’ve become intentional about creating spaces rooted in my vision, values, and the kind of environment I want for my clients, collaborators, and team.
One of my biggest lessons has been unlearning the idea that control equals security. The most meaningful shifts in my life and career happened when I stayed open, flexible, and willing to embrace possibilities outside my original plans. By creating space for the unexpected, I’ve built three thriving businesses, cultivated powerful connections, and grown in ways I never imagined. Letting go of rigid control has allowed me to lead with intention, build with integrity, and create spaces where authenticity and wellness can truly thrive.
How’d you build such a strong reputation within your market?
My reputation has been built on integrity, empathy, and purpose. I always consider how I’d want to be treated as a client, and that guides how I show up for others. Money has never been my motivation — it’s why I walked away from a secure corporate nursing leadership role to build businesses that align with my values and purpose, not just a paycheck.
What sets me apart is my focus on teaching and empowerment. Whether showing clients how to care for their locs and bodies, creating simple DIY remedies, or sharing wellness tips, I prioritize giving people knowledge and options over pushing products or services. Sometimes that means losing a sale, but for me, it’s about trust, not transactions.
Through Loc Artistry by AV, Sankofa Wellness Community, and Wellness RN PLLC, I see the people I serve as whole beings, not just clients. I create spaces where they feel seen, valued, and supported. By leading with heart, honoring my values, and staying grounded in purpose, I’ve built authentic relationships that continue to drive my businesses through trust and word-of-mouth.
Contact Info:
- Website: WWW.YOURWELLNESSRN.COM, WWW.THELOCARTISTRYBYAV.COM, WWW.SANKOFAWELLNESSCOMMUNITY.COM
- Instagram: @WELLNESSRNPLLC, @THELOCARTISTRYBYAV, @SANKOFAWELLNESSCOMMUNITY
- Facebook: @WELLNESSRNPLLC, @THELOCARTISTRYBYAV, @SANKOFAWELLNESSCOMMUNITY
