Alright – so today we’ve got the honor of introducing you to Amorita Mugno. We think you’ll enjoy our conversation, we’ve shared it below.
Amorita, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
My business, Amorita’s Purpose© is grounded in my mission & purpose to be of service to the entire collective consciousness. I have known my entire life that ‘someday’ I would share my story & that it would have the power to serve as a lighthouse for someone else. I believe that every single being has a purpose here on Earth. I feel that the more we are able to understand our own unique gifts, rediscover our own souls purpose & authentically connect with our hearts most true desires, the more we are a living reminder that it is safe for others to do the same! When we are in Divine Alignment with our souls purpose & mission, we are grounded in a flow state where we are directly shown that anything is possible. I have found that the more I lean into my souls calling & take inspired action to pursue my hearts most true desires, the more I am paving the way for others to do the same.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I love to consider myself a Divinely Guided STUDENT of life! I feel it is so important to maintain a student mentality throughout the entire course of our lives. I believe that we are here to learn, grow & expand our souls consciousness, so that we may contribute to expanding the entire collective consciousness as well. Whenever someone asks me what exactly I “do” or what my niche is, I typically respond by saying “I love to do all of the things.” This is why I consider myself a multi-passionate creator, because I do not believe in placing limits on ourselves, our gifts, our craft, or our abilities.
I love to do so many different things & it is important for me to do what feels most in divine alignment for me, moment by moment. I believe that we all are multi-dimensional, so naturally (just like the earth or the moon), we all go through phases. The more we can understand that we are always shifting, changing, growing & expanding, the more we gift ourselves with the space & freedom to follow our intuition & do what honors us most!
I have always known that I wanted to be working directly with people; teaching, speaking, healing, sharing & ultimately growing together. I also love to express my creative side by dancing, making art, singing, writing & doing things in a way that maybe haven’t been done before. I consider myself a leader, a strong advocate & an earth warrior, because I know what it’s like to feel like our personal sovereignty has been taken from us. I especially understand what it’s like to have our voice stripped away from us. This is why I love to speak & share. I believe that by sharing vulnerable with an open heart… it allows me to connect deeper with my clients. It always blows my mind to hear so many people admit they’ve experienced something similar, & there are many who share they’ve never even spoken about it out loud before. It reminds us that we’re never alone & that ultimately we are all just walking each other home. I truly believe that we all have the power to be a divine channel for truth & love– & I also believe that it’s indeed up to us to follow our intuition & pursue our greatest passions.
I began working with clients 1:1 after I certified as a life coach, although I will say this has been something I have been doing for as long as I can remember. As a highly intuitive empath, I have always seemed to attract people who would just come up to me & share things with me they had never shared with anyone. From close friends, co-workers, schoolmates, to complete strangers. I would even have people do this randomly & then admit “I don’t even know why I started telling you this.” But I believe it’s because I have been placed on this earth to create a safe space for others to share, knowing they are unconditionally loved & accepted. I meet my clients wherever they’re at within their own unique journey. I open myself intuitively up to be whatever type of “coach” they NEED me to be & mostly– I listen with a soul deep understanding & an open-heart. I don’t consider what I do “life coaching” because to be honest, I don’t believe anyone NEEDS a coach to live. I do however believe we ALL may benefit from receiving guidance, which is why I call my 1:1 services “Divine Guidance Sessions”.
Another form of service I am happy to offer is energy healing. This is another thing I had been doing my entire life without knowing exactly what I was really doing. I knew my hands were a channel for healing & I witnessed even my energy having the ability to bring healing & relief to those who were open to it. I certified as a Holy Fire World Peace Reiki Master, only to find that there was hundreds of years worth of information & even science on what I had been intuitively doing my entire life. I support clients in releasing past wounds (from this life or other lifetimes), releasing any form of dis-ease, &/or even just bringing flow of energy back into the body. I like to work with the 5 bodies– The Energetic body, The Emotional body, The Spiritual body, The Mental body & of course The Physical body. I work as a channel to clear out any blocks, stagnant energy, limiting beliefs &/or anything that is no longer serving us. I love to work directly with clients, but I do offer distance healing as well. I love to incorporate divinely guided intuitive meditations into my work & I find that it brings exponential peace to the client.
I am a teacher on Insight Timer where my guided meditations can be found, and I do have a YouTube channel as well. I also offer intuitively channeled oracle readings which offer loving support, guidance, direction & deep clarity for clients. I have been offering readings professionally for over 4 years & the wisdom that comes through always seems to be scarily spot on. I love readings because they remind us all that we have free will & that there are many possible outcomes we have the power to align ourselves with… based on our actions & choices.
Another one of my greatest passions is creating & hosting a series of Inner-WorkShops. Just like it sounds… these workshops are a safe & sacred space for clients to dive deeper into their own inner-work where they are free to go at their own pace. Some of the Inner-Workshops I’ve successfully hosted are: The Little Me Workshop: A workshop catered to our inner-child, The Internal Glow Up Workshop: A workshop supporting us in reigniting our inner-fire, The Week Of Worthiness Workshop: A workshop guiding us back to our own personal sovereignty & remembering our worth, & my most recent release– The 7 Days, 7 Chakras Workshop: A Week Long Immersive Experience To Align Every Chakra Into Its Perfect Healthy State, Bringing Your Entire System Into Full Balance & Harmony.
I also had the pleasure of creating & hosting 8 in-person Divine Feminine Workshops last year, which allowed women to arrive with an open heart & reconnect to their own inner-Goddess. I am very passionate about working with Divine Feminine & Divine Masculine energies, & I also enjoy offering couples readings, healings & divine guidance sessions as well. I just had the pleasure of officiating my first wedding which reignited a HUGE layer of my purpose here on Earth.
I do have a podcast, The Shrink Yourself Podcast©, where I speak my truth fearlessly as I encourage ALL to “Spread The Love, Be The Peace & Bring The Light.”
No matter what offerings I continue to pursue & create, one thing I can promise is that they will ALL be grounded in my purpose & mission to be of service to others with full authenticity & an open heart.
What’s a lesson you had to unlearn and what’s the backstory?
A BIG lesson that I had to unlearn was that it is unsafe to receive. Because of my childhood & the way I was raised, I had to grow up very quickly. I became my own “superwoman” & I felt like I had to carry the whole world on my shoulders. I felt that I couldn’t rely on anyone outside of myself. I felt that if I received assistance or support along the way, it didn’t count & I could no longer consider myself “self-made.” This was a DEEP form of conscious & subconscious programming that I had to commit to shifting. Receiving is a part of reciprocation & gifts us with the great balance that exists in all things. If we are only giving, giving & giving– then our energy will be out of balance. Just as if we are only receiving, we will be out of balance. Learning that it was safe to receive was one of the greatest lessons I have learned throughout my journey. I used to believe that if I received any form of assistance or support it made me weak in some way, now I realize that we do NOT have to do it all alone, & that it is indeed safe for us to receive support, assistance & guidance. This is what brings healthy & reciprocated energy into our lives. Equal exchange is so important!
We’d love to hear a story of resilience from your journey.
When I was 18/19 years old… I was attending Colorado State University in hopes of pursuing my dream career as a marriage counselor. I was also on CSU’s D1 cheer team. I learned a lot about myself as I balanced morning workouts, 16 credit hours, afternoon practices, & evening games, all while still trying to have a social life & have fun throughout the “college experience.’ I had suffered from many concussions throughout my life… the worst being a concussion I got in high-school. I was flying & we were trying a new stunt with extra spots standing all around, the stunt didn’t hit, I fell (with no other choice) expecting to be caught & I landed straight on my head onto a wrestling mat over concrete. I didn’t know what happened or where I was & the concussion was very extreme. Being a naive adolescent, I convinced my coach, my teammates, my family & ultimately myself that I was “fine”, giving myself virtually no time to heal.
About 2 years later cheering at CSU, I was basing at a volleyball game & had my nose broken (as well as getting another minor concussion)… no one on my team even knew it happened as I silently left the arena without anyone realizing what just went on. Months later, I got another concussion that ultimately ended my career. I was in neuro-rehab for about 11 months and had a migraine every single day for about 10 months. It felt like I was trapped in my own body. I was truly miserable. I pushed through 2 more semesters of school until my advisor gently told me I was basically wasting my own money, as I was paying for my own intuition. She encouraged me to take a break from school, which broke my heart & led me into a state of sever depression. It pained me to know I wouldn’t graduate & that I had to take a break, but with a resilient attitude & mentality, I trusted there was something greater aligned for me.
I decided to leave Colorado & move to Florida (which I had dreamed of doing for as long as I could remember) to be closer to the beach. I ended up getting a job in sales at the young age of 19, getting promoted within weeks of being with the company, broke sales records & became a consistent top-seller/high-roller in the country. I was given an opportunity to relocate to Dallas, TX after being in the company for only a couple of months. I was working with the company for about 2 years & I would work between 70-90 hours a week. I built a team of successful entrepreneurs, was promoted to assistant manager, was chosen for an R&R trip to the Bahamas & continued to stay consistent breaking records as a top high-roller the entire duration I was with the company.
I got to interview people who were double my age, manage events, teach & motivate my team (as well as the entire office), & ultimately was promoted to open up my very own office in the Burbank area of Los Angeles, CA. All at the young age of just 21 years old. Ultimately, I discovered aspects of the business that were no longer aligned with me & what I wanted for my future, so I decided to resign from my role just weeks before taking the opportunity to relocate to California. The business was no longer in integrity with my own personal ethics, but I am forever grateful for all that I learned. I was able to prove to myself that we are all capable of doing anything we puts our minds to & I proved to myself personally, how resilient, strong & ultimately, how relentless I truly am. Overcoming my concussions & turning the experience into a series of embodied lessons has been one of the most rewarding experiences within my journey. The business name I chose for my office was ‘Unrivaled Ambition’ & it still resonates with me to this day.
Contact Info:
- Website: www.amoritaspurpose.com
- Instagram: @amoritaspurpose
- Facebook: Amorita Moon-Yo
- Youtube: Amorita’s Purpose
- Other: https://amoritaspurpose.thinkific.com/users/sign_in (thinkific where courses can be found) https://insighttimer.com/amoritazm Insight timer for guided meditation/courses
Image Credits
Hannah Nicole Photography