We recently connected with Ammara Zaheer and have shared our conversation below.
Alright, Ammara thanks for taking the time to share your stories and insights with us today. Let’s talk legacy – what sort of legacy do you hope to build?
As an event designer, the legacy I hope to leave is one of transformative experiences that foster connection, creativity, and community. It’s not just about designing beautiful or functional events—it’s about crafting moments that resonate emotionally and create lasting memories for those who experience them.
I would want to be remembered as a designer who understood that the true power of events lies in the emotions they evoke. My aim has always been to go beyond aesthetics and logistics to create experiences that touch hearts and inspire meaningful connections.
Ultimately, I hope my legacy reflects a body of work that was not only visually striking but deeply impactful—experiences that people look back on with joy, inspiration, and a sense of belonging. I want to be known for leaving behind moments that continue to spark positive change and inspiration in the event industry and beyond.
Ammara, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
From a young age, I’ve always been drawn to design—whether it was art, fashion, architecture, or interiors. I was fascinated by the idea of creating spaces that were not only beautiful but purposeful. As I grew older, I discovered that event design offered a unique blend of creativity and human connection. It was about designing not just an environment, but an experience—one that people could feel, engage with, and remember. This realization sparked my passion for event design, and I’ve since dedicated myself to transforming ordinary spaces into extraordinary moments.
My business specializes in venue styling and decor, offering a range of services that elevate every event. These include:
Floral Design: I create bespoke floral arrangements that reflect the theme, season, and atmosphere of each event. From grand installations to delicate table centerpieces, floral design is a cornerstone of my work, bringing beauty and elegance to every space.
Furniture & Table Design: I design and source custom furniture, linens, and table settings that align with the event’s overall vision. My goal is to ensure every detail enhances the guest experience, from the seating arrangements to the table aesthetics.
Lighting Design: Custom lighting setups, including ambient lighting, projection mapping, chandeliers, and unique installations, are carefully crafted to transform spaces and highlight key features. Lighting plays a crucial role in setting the mood and making an event feel truly special.
Themed Installations: For large-scale events or immersive experiences, I create captivating themed installations that wow guests—whether it’s a dramatic photo op, stage design, or an interactive space that immerses attendees in the event’s atmosphere.
Seasonal Celebrations: Designing for seasonal events like Christmas, Halloween, or summer soirées, I curate décor that captures the essence of the time of year, bringing festive cheer and a fresh, seasonal feel to any occasion.
Themed Events: From masquerades to vintage soirées, I specialize in creating custom designs for themed events, ensuring every detail—from the invitations to the final décor—aligns seamlessly with the chosen concept, providing a cohesive and unforgettable experience.
Through my work, I strive to create experiences that leave a lasting impression, where every element of design serves to enhance the emotions and connections of the people who experience them.
What do you think helped you build your reputation within your market?
Building a strong reputation in the event design industry has been driven by my commitment to consistently delivering creative, high-quality work that exceeds client expectations and creates memorable experiences. By blending innovative design, personalized service, and strong vendor partnerships with a robust online presence, I’ve been able to establish myself as a trusted and respected designer. Word-of-mouth referrals, coupled with my ability to stay ahead of trends and tackle challenges, have played a crucial role in expanding my reputation and ensuring my success in such a competitive field.
What’s been the best source of new clients for you?
The best sources for new clients have been a combination of client referrals, word-of-mouth, and strategic networking with vendors, venues, and other industry professionals. Positive client experiences often lead to recommendations, while building strong relationships within the industry has expanded my reach and credibility. Collaborating with trusted partners and staying connected with the broader event community has been essential in attracting new opportunities and growing my client base.
Contact Info:
- Website: https://afsheez.com
- Instagram: afsheezevents
