We were lucky to catch up with Ami Jalloh recently and have shared our conversation below.
Ami, thanks for joining us, excited to have you contributing your stories and insights. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea
I always dreamed of being my own boss, but didn’t expect to make it happen while working in public health. The turning point came in 2019 when I went viral sharing travel content and realized I could turn my passion into a business. I initially pursued travel content creation and even launched a travel concierge service, but during the pandemic, I pivoted to social media management as businesses increasingly sought an online presence.
With a marketing background from my undergraduate studies, I deepened my expertise in digital marketing and brand-audience relationships. I registered my business, Ami J Creates®, created a website, and reached out to brands while working full-time, spending late nights honing my skills. Over time, my agency grew, and today, I run a successful business helping brands build lasting connections.
Ami, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m the founder of Ami J Creates®, a digital marketing agency dedicated to helping brands build authentic, lasting relationships with their audiences. My journey started while I was working in public health policy and advocacy, where I turned a passion for travel content into a viral side project. Realizing I could combine my love for storytelling with my marketing background, I officially launched my business in 2022.
We specialize in content creation, social media marketing, consulting, advertising, graphic design and brand strategy. We focus on creating genuine connections between brands and their audiences by crafting personalized strategies that resonate on a human level. What sets us apart is our commitment to authenticity—helping brands show up as real, relatable voices in an online world that craves sincerity.
I’m most proud of how far we’ve come in such a short time. From a side hustle to a thriving agency, it’s been fulfilling to see our clients’ brands grow and thrive.
Any insights you can share with us about how you built up your social media presence?
Building my audience on social media started with authentic storytelling and consistency. I shared content around my passions, travel and eventually digital marketing, and focused on engaging with my followers rather than just chasing numbers. Going viral with travel content helped, but staying true to my voice and interacting with my audience played a big role in growing my presence.
For those just starting, my advice is to be authentic. People connect with real stories, not just polished content. Be patient, growth takes time, and building a loyal community is more important than quick numbers. And always engage with your audience, it’s a two way conversation that helps strengthen connections and support.
What’s a lesson you had to unlearn and what’s the backstory?
A lesson I had to unlearn was the belief that success comes quickly with enough hard work. Early on, I pushed myself to the limit, thinking rapid growth would follow, but it led to burnout and frustration when things didn’t happen as fast as I expected.
I had to accept that success takes time and consistency, not just hustle. Now, I focus on sustainable, long-term growth for both myself and my clients, understanding that real progress comes from steady, intentional effort.
Contact Info:
- Website: https://www.amijcreates.com/
- Instagram: https://www.instagram.com/amijcreates?igsh=Y20xbm90a3oweHNn&utm_source=qr
- Facebook: https://www.facebook.com/share/1BDrRGjecy/?mibextid=wwXIfr
- Linkedin: http://linkedin.com/in/ami-jalloh-548a832b5
- Twitter: https://x.com/amijcreates?s=21&t=LvqsUGtKon3XRlBC0usMIw
