We recently connected with Amera McCoy and have shared our conversation below.

Alright, Amera thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Oh man! The Minority Business Circle name was a journey through many diary pages. Conceptually, I knew what I was trying to achieve and who I wanted to help, but I needed it to make sense just from the name. I came up with many variations and somehow got into a conversation with myself and asked, “what does every business owner need to succeed?” The answer was “a supportive circle”. In my mind that is a circle of people who can help you access funding, contracts, clients, and information key to your business success. For me, my circle is what kept me in business when times were hard. The answer became clear, I am helping minorities, in business find their circle; Minority Business Circle.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Everything in my life has been curated to represent things I love to do. I was always great at focusing on strategic projects, loved to engage with different teams and found a lot of relief in creating innovate solutions. All three of those areas combined led me to business psychology. It was the ultimate way to peak into a business, address process and people problems, provide strategic solutions and step back to watch the magic happen. However, I didn’t learn until after becoming a business psychologist many companies do not understand our value and usually seek us out after their situation is too far gone. Despite that disappointment, I was able to find passion in helping small business owners. The truth is they want the help, need it and often can’t afford it at nearly stages. Creating Minority Business Circle came out of a hope to help everyone that I couldn’t reach or couldn’t afford my services. I basically created a free self help guide to successful business and it’s supported by business owners that are ready and willing to exchange ideas and service.

What’s a lesson you had to unlearn and what’s the backstory?

Growing up I lived for everyone’s expectations, whether it was school, grades, work, or relationships. It took years of striving for someone else’s expectations only to end in a space where I wasn’t my happiest. I realized it stemmed from not meeting my own expectations. Even more, my life goals were surrounded around other peoples goals, it was then I saw that expectations are equivalent to limitations. I had to step back and erase all the expectations people had of me. I mapped out milestones of my life as I saw them and it was the first time I ever looked forward to the future, because it was my future.

We’d appreciate any insights you can share with us about selling a business.

Every entrepreneur eventually comes across a sell and not all sells are beneficial. The positive ones are simple, you get out with a nice check, sort of like selling a home! You move on from your baby and every now and then can look back and be proud of what you were a part of and how it changed your life. On the contrary, there are sells that come as a result of down economies, reduced sales or other types of bad management. Those are the businesses I learned the most from because exiting is tricky when you have a vision and it just isn’t working. It’s sort of like going through a breakup and not being prepared to let go. It’s exponentially worse when employees are involved and you have to let them go. The lives impacted by your decision will have you losing sleep at night. Ultimately, the lesson in both is prepare for the worse, have an exit strategy ready, but always pray for the best. Remember, every lesson is the beginning of a new chapter.

Contact Info:

• Website: https://minoritybusinesscircle.com
• Instagram: https://www.instagram.com/minoritybusinesscircle/
• Facebook: http://www.facebook.com/minoritybusinesscircle
• Linkedin: https://www.linkedin.com/company/minority-business-circle
• Twitter: https://twitter.com/MinorityCircle