We recently connected with Amelia Hruby and have shared our conversation below.

Hi Amelia, thanks for joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

I work in the marketing industry where social media is at the core of everyone’s strategy. But our work at Softer Sounds & Off the Grid stands out, because we don’t use social media at all!

We’re here to show small business owners how you can share your work and make money online without social media, by implementing expansive marketing strategies aligned with your skills.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a writer, educator and podcaster with a PhD in philosophy. For the past three years, I’ve worked as the founder and executive producer of Softer Sounds, a feminist podcast studio for entrepreneurs and creatives. And I also host Off the Grid, a podcast about leaving social media without losing all your clients.

At Softer Sounds, we help women and nonbinary business owners create podcasts that grow their businesses with ease and intention. Through our launch course, advising packages, and editing services, we provide full-service support for launching, producing, and growing your show.

And at Off the Grid, I share stories, strategies, and experiments for growing your business with no or minimal social media presence. I also interview business leaders and former influencers about their work on and offline.

Where do you think you get most of your clients from?

I think that relationships are at the core of every business. And I’ve seen that referrals have been the best source of new clients for my podcast studio Softer Sounds, and word of mouth has been the biggest growth engine for my podcast Off the Grid.

Can you share one of your favorite marketing or sales stories?

My favorite marketing moments are those times when the tangible meets the digital. I love sharing stickers for my podcast and sending postcards to my clients. Even though I work primarily (or entirely) online, I find that it’s really powerful to bring my brand into the material world!

Contact Info:

• Website: https://www.softersounds.studio/
• Linkedin: https://www.linkedin.com/in/ameliahruby/
• Youtube: https://www.youtube.com/@softersounds.studio

Image Credits

Linsey Huffaker