We recently connected with Amel Kilic and have shared our conversation below.

Hi Amel, thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

I remember staying up until 6am the same day I had the idea to start GenTech Marketing working on developing the website and the business. So many people I know have ideas but a very few of them execute on it. I think that it is important to do it as soon as the idea comes to your head. Now, I do not recommend jumping from idea to idea because that results in a circle of failure, but if you don’t have anything that is working, go ahead and go all in on your idea. That’s literally what I did. I decided to give myself 3 months to develop the foundation and credibility and start reaching out to business owners asking if they needed help with their marketing. I didn’t spend too much time working on the perfect business plan because most of those business plans are a waste of time. Your clients will tell you exactly what they expect from you.

When it came to figuring out how to build my website, grow my social credibility, it was a lot of trial and error and using youtube. I remember sitting down and watching an hour long youtube video explaining how to run Facebook Ads. I literally went from not even know where to find the ads manager on Facebook to running one of the top performing marketing companies in the U.S in just a few years. The best way to learn is by doing it and learning from your mistakes.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

The reason I started a marketing company is because I had multiple business ventures before GenTech Marketing and noticed that they are failed because I didn’t know how to market. This allowed me to realize that most businesses don’t truly understand how to develop marketing systems to continue scaling their business. On the other hand there are a many businesses that invested in marketing and had a bad experience. My goal with GenTech Marketing was to overcome those two objectives for our clients. As a business owner you realize that you need marketing to grow your business but you don’t know who to trust and if your hard earned money will be wasted. Most decide to go the cheaper route and end up having a horrible experience which leaves a bad taste in their mouth to ever working with a marketing company again.

The culture that we built in GenTech Marketing is to always put our clients first and take care of their business as if it was our own. We become so involved in our clients business that they usually become life long friends or even business partners. What makes me happy is the fact that all of our clients trust us enough to refer their friends and family over to us.

When it comes to the marketing side, our main focus are paid ads on search and social. The reasons we focus on paid ads is because our clients are able to see direct results. Everything is clear on the analytics on how much money they invest and how much they made back. Our vision wasn’t to spend money on SEO or branding hoping to get a return later down the road. Our clients see results within the first month of working with us.

The three types of objectives that we solve for our clients are growing a brand new business, scaling a business that hit a plateau, or giving and extra hand for businesses that are looking to outsource their marketing efforts.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

As a business owner i’ve noticed that results aren’t always the most important when it comes to retaining clients. It comes down to customer service and clear expectations. We have built systems in place from the moment that someone becomes a lead to the point of them becoming a client and so on to have multiple touchpoint clearly explaining what the expectations are through video and written formats.

As soon as we receive a lead they will receive a video via their email introducing the person who will be conducting the video call with them and what they can expect within the meeting. All of our meetings are recorded for our clients reference and the notes are sent over to the client. Our teams communication is all held within one channel between our team and theirs after they become a client.

The reason we have all of these systems in place is so that every single piece of the process is clear and nothing ever gets missed. Our clients appreciate our systems because they never feel like their were left on the back burner and they know exactly what to expect.

Can you tell us about what’s worked well for you in terms of growing your clientele?

There is a system that we built out within GenTech Marketing that we use for ourselves and our clients, It’s called a Scalable Revenue Ecosystem. Every business has something that works and then dies out. The point of SRE if to combine all methods of the buyers journey to generate consistent leads who are getting filtered out through a funnel and then nurtured using a CRM email/sms email sequence. We have more information about this on our youtube channel but our goal with the SRE system was to allow our clients to implement a system that they know will work. It works so well that we even offer a guarantee with it. The reason it works is because most business owners have ads, a funnel, a lead capture system, a CRM, etc. but they aren’t set up to work together fluently. We fixed that problem for our clients.

Contact Info:

• Website: https://www.gentechmarketing.com/
• Instagram: https://www.instagram.com/amelkilic/
• Linkedin: https://www.linkedin.com/in/amelkilic/
• Youtube: https://www.youtube.com/c/gentechmarketing