Alright – so today we’ve got the honor of introducing you to Ameerah Barker. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Ameerah , thanks for joining us today. How did you come up with the idea for your business?
In 2009, I underwent plastic surgery on my chest to remove a keloid that formed because of a scratch from a necklace I used to wear.
(For those that are unfamiliar with keloids, keloid formation is a condition that affects the balance of collagen in the skin and causes extra scar tissue to grow, forming smooth, hard growths. The skin can also continue to grow over time.)
After the surgery, the plastic surgeon instructed me to use a topical ointment called Aldara Cream during the healing process. Unfortunately, the cream gave me a huge chemical burn on my chest which healed as a much larger keloid than the one I initially had. I underwent two additional surgeries to try to remove the overgrowth of skin with no success.
Since then, 15 years later, I still get regular steroid injections to help keep the skin flat, but I am forever branded with this very prominent scar.
For 12 years, I lived in shame of the scar. Only my close family and friends knew about it, and even fewer had seen it. I was a former Baltimore Ravens Cheerleader where looks were always front and center and I had dreams of becoming a model, but after the scar, my self-image took a huge hit and my confidence and self-esteem plummeted. During those years, I did not wear any clothing that did not cover up my scar.
My self-freedom journey started with a free online seminar called New World, New You with Tony Robbins in January 2021. After the seminar, I began to see a glimpse of the person that I could be, and I got excited! This led to a series of Tony Robbins’ seminars: Unleash the Power Within in March 2021, Wealth Mastery in April 2021, Own Your Future Challenge in May 2021, and finally in August 2021, The World Summit.
The compounding knowledge from these events led to the broadening of my mindset and changed my life!
Each seminar built one upon the other like steppingstones, elevating my thinking and beliefs with it. As I heard success stories from many outstanding speakers, I began to come out of my old ways of thinking and expand my comfort zone a little more. I realized I wanted so much more for my life, to do something and make a difference. I had been restricting myself for years because of this scar, which only served to diminish my confidence and self-esteem more and more and make me feel unworthy, stuck, and limited. And I needed to be FREE! I finally grasped that the only person that could free me…was ME!
After the seminar in May 2021, I decided to take my power back and no longer let this scar run my life. Restricting myself because of the beliefs I had around this scar was no longer an option. Yes, it was a part of me, but it was NOT ME!
Soon after, I had an epiphany! If I had been feeling like this for so many years about my scar, then I certainly couldn’t be the only one! I was sure there were other women out there who felt insecure and unworthy because of their scars or imperfections, and I knew I could help them! So, I started to created content– things that I needed to see, hear, and learn to become better about releasing fear and insecurity around my scar – and it turned into a whole company!
That was the birth of Scar Power!
Scar Power is a company whose mission is to educate and empower women with scars to overcome their insecurities, build confidence, and step into their innate power! Its purpose is to create a safe community that encourages women to be themselves, love themselves, and celebrate themselves despite any limitations they feel they may have.
The name Scar Power is a play on the phrase “Star Power.” When we think of the expression “Star Power,” we usually think of celebrities with the authority to influence and affect people. Scar Power is the idea that your scar can also bring influence and authority, but only if it’s viewed and used in the right way. Most people view their scars as imperfections; something that takes away from them and/or restricts them, which keeps them in a victim mentality. I certainly did. But it doesn’t have to be that way.
The messages that I broadcast to my followers are, “Your scars don’t define you. YOU DEFINE YOU. You are a whole person separate from your scars, one who has the ability to love, to give, to impact people’s lives in a way that only you can. You just have to realize it!”
At the time, I didn’t see anyone else in the world advocating for women with scars and letting them know that they are still feel beautiful, still worthy, and can still accomplish so much! So, I chose to be that one, for me, and for all the other women who struggle with their scars.

Ameerah , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I see myself as a self-love and authenticity advocate.
Mindset is very important in the rebuilding of confidence and cultivating self-love. Because of that, I chose to create an 8-Week Coaching Program called, “Preparing For Love” that helps women begin to cultivate the ability to create more love in their lives.
The first half of the program focuses on different steps and ways to build self-love by really helping women to understand themselves on a deeper level; their backgrounds, their traumas, their triggers, etc. It also helps them to shift their mindset and beliefs around how they view themselves with a scar. They must begin to build themselves from the ground up, set their foundation, so that they can show the world who they are, and not let the world show them who they are.
The second half of the program focuses on preparing for the love of an intimate partner. Because a lot of women with scars already feel insecure and unworthy, they bring all of those emotions into a relationship; therefore, creating an environment where they can be taken advantage of and/or the relationship doesn’t work out. And I don’t want to see that happen. I want to help women realize and uncover the power that they already possess, so they can walk into their most fulfilled relationship already whole and beyond worthy!
I also have a platform called, “Scarlights” which are article features that showcase strong women who have overcome their “scar stories,” the stories they tell themselves that have kept them trapped in their own self-loathing. The Scarlight features are for any woman who wishes to tell their story, because I believe that our stories help heal. We can reach back and help other people through the same struggles that we have overcome, and my hope for women who read a Scarlight article is that they are able to connect with that person, and know that there is a light at the end of the tunnel and healing is possible.
In addition, I have a ‘Scar Talk Webinar’ platform where I bring different people together in and around the scar community to help bring insight, empowerment, and healing to those needing extra inspiration. For Women’s History Month in March, I held a webinar called, “Powerfully Woman.” It featured 3 strong and phenomenal women to discuss how to cultivate and embrace the Power of Style, The Power of Voice, the Power of Mental Health, and the Power of Authenticity. The webinar can be viewed through my website.
In the future, I plan to get more into hosting events to help women feel empowered, beautiful, and worthy. One event that I’ve held so far was called the “Model Scars Photo Shoot”, where a couple women with scars signed up to do a photo shoot with me.
I wanted to do this to show women that they are still beautiful and worthy even if they have physical scars. We as a society, need to begin to change the conversation around the restrictive beauty standards that are placed on women, and Model Scars is my way of helping that movement along.
Lastly, I have a blog, where from time to time, I will provide my insights on what’s going on with me and my journey, what’s going on with the company, or information I just want to share with my audience.
All of these areas can be found on my website at https://scarpower.co
I am proud of myself and my journey, and honestly, of my scar too. Because without it, I wouldn’t be in this position to bring my unique light into world and help women see and become their unique lights!

What’s a lesson you had to unlearn and what’s the backstory?
A lesson I had to unlearn is one of external validation. Society is structured in a way that it tells us who we are – what to wear, what looks good, what doesn’t look good, what products we should be buying, how we’re supposed feel and act.
And with my scar, I was so afraid of other people’s judgment. I didn’t want them to think I was unattractive, or unworthy, and not feel like I belonged.
So, I had to reprogram my thinking and learn how to validate myself. I worked hard in the internal self-development department. That’s when I understood my purpose – I am a light worker sent to help bring more love to the world. Validating myself allows me to know and feel that I am beautiful, I am worthy, I am powerful, I am love, and no one can take that away from me unless I let them.
And so, I choose not to. I choose me.

We’d love to hear a story of resilience from your journey.
The first time I showed my scar freely was in July of 2021 when I went on a solo trip to Aruba. I told myself that no one knows me here, I’m on vacation, and so here is where I will show my scar.
I bought with me bathing suits, dresses, and tops that I would have never worn before I started to change my self-perception. And while there, I wore whatever I wanted!
No one came up to me and said, “Oh my gosh, that’s an ugly scar!” or did things that I feared in my mind that people would do. Sure, people looked at me, and that was fine. But I held my head high and kept moving. It was then that I realized that I could do this! I could wear whatever I wanted to wear and be comfortable just being who I was.
After the trip, I decided to keep my newfound confidence going. I wore a V-neck shirt one day when I went out with my sister to the store, and when we got up to the register, the store clerk pointed to me, and said “What happened there?”
The funniest thing was, initially, I did not know what he was referring to because I forgot that I was showing my scar!
And when I did, there were no feelings of judgment or shame that came up around my scar. I calmly answered him, I don’t remember exactly what I said, but the most important thing was, I didn’t care that he had seen my scar or had even asked what happened! Humans are curious by nature, and it was okay, because for the first time since I received my scar, I was okay.
I knew then that I had freedom.
Contact Info:
- Website: https://scarpower.co
- Instagram: https://www.instagram.com/scarpowerco/
- Facebook: https://www.facebook.com/scarpowerco/
- Twitter: https://twitter.com/scarpowerco
- Youtube: https://www.youtube.com/@scarpowerco
- Other: https://www.tiktok.com/@scarpowerco
Image Credits
Jeffrey Martin Photography Jenna Karwoski Portrait

