We recently connected with Amber Powers and have shared our conversation below.

Amber, looking forward to hearing all of your stories today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

I’m an influencer in the space of women-owned businesses. During the early stages of the pandemic, it became abundantly clear that women needed direction on how to pivot and/or grow their businesses. So I decided to develop a platform for women-owned businesses. A place to find mentors, to teach each other, learn from one-another, to shout each other out on social media, and much more.

My husband and I sold our permanent home in March of 2023 with the intention to travel cross-country in our new 36′ travel trailer so that we can spotlight women-owned businesses nationally at first, and then expand globally.

It’s meaningful to me because once I started doing research on women-owned businesses and small businesses, I saw the numbers that supported phrases like “small businesses are the backbone of the economy.” With women-owned black businesses being the fastest-growing segment of small businesses, it’s time to have women step up to the plate and provide spaces to get and give support.

Amber, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

It’s funny how life works.

Mine came full-circle in just over 20 years.

I had no idea what was in store for me when I started working with a company that employed international keynote speakers back in 2001. I interviewed for an administrative role, and was quickly advanced into a marketing role when the owners of the company took note of my creative mind and how it helped scale their business. They nurtured my marketing mind by bringing in a marketing consultant for a week, and it’s been going non-stop ever since.

In 2007, I started to take notice that traditional marketing was quickly taking a back seat to digital marketing. At the time, social media marketing still wasn’t widely recognized, but email marketing was taking off, as was SEM (Search Engine Marketing) and SEO (Search Engine Optimization). I knew that I had to teach myself digital marketing or I was going to be left in the dust.

I joined a cohort of relationship marketers at the beginning of my journey that taught me about content marketing, and I began taking on clients to help grow their businesses with content marketing and relationship marketing. I was experiencing tremendous success.

I helped educational facilities (K-12 and trade schools) get much more competitive in their markets, drawing more students than they had in years. I helped people who wanted to take a part-time passion hobby to make it a full-time multiple 6-figure job.

As my time in marketing evolved, so did I – as most of us do.

I became an influencer by simply showing up for women in the way that I wanted people to show up for me.

I started to draw other people who wanted to make big changes in the world, but they didn’t know how. I would coach them on how to step into their authentic selves, unapologetically, to draw their ideal audiences that would turn into raving fans… and it’s working.

While I do and have monetized my Facebook group of women business owners, I primarily work with people and brands who see big changes that are needed in the world today, but they’re frustrated because they don’t know how to make that change.

My group cohort will launch in April, called Build Influence to Grow Affluence (because affluence is one of the quickest ways to make a change – and you need influence to grow affluence).

My 1:1 program is called Change-Makers University.

Anyone interested can visit http://www.powersdigitalmarketing.com to learn more – or you may reach out to me at [email protected]

Can you share a story from your journey that illustrates your resilience?

Well, to be honest, my entire life is a story of resilience. I’m actually writing a book that will be published this fall detailing many of those trials that I fought my way through, over, and out of to make it to where I am today.

I was raised (from birth), as were my parents, in a cult. I had no idea how the ideology imposed on me limited my beliefs, how I saw the world, and how it would build barriers at every corner I turned. My spiritual journey has been one of many twists and turns, first getting out of the cult, then converting to Catholicism. I saught the “something mystical” that the Catholic Church has in comparison to its Protestant counterparts. And now, I don’t find a need to define myself as any religion. I see the God in everyone, or at least I try to – really hard. :-)

Another example of my resilience is after my divorce from my first husband, I ended up homeless, sleeping in the clubhouse of the apartment community that employed me for a short while.

I think the most important lesson I learned during that time in my life is that if there are people willing to step up and help, let them. Pride one of the biggest killers of our potential. I was housed by others who saw my potential. They bigged me up, gave me the tools to be an entrepreneur, and sent me on my way to pave my own path – brick by brick.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Oof – this is a big one. I don’t pretend to know about all churches, but I will talk about my experience in the one where I was raised. I remember singing songs as a child and a young adult (and being fully bought in, by the way) that stated how I was NOTHING outside of God. That I was unworthy without something outside of myself.

Based on this epidemic, especially in women, we seek validation outside of ourselves. I sure did! It wasn’t until I was nearly 40 years old, when, in spite of every programmed belief in my mind, I said out loud, “you are worthy of every good thing.”

This came through hours of therapy, and positive self-talk in the mirror. It felt so incredibly awkward. But I persisted because I knew I couldn’t keep living the life I had for the previous 39 years. If you want your life to change, the change starts with you. That’s the lesson.

Not the guy you’re interested in.

Not the parents who messed you up.

Not the job that you hate.

You. You are the answer to transforming your life.

Contact Info:

• Website: http://www.powersdigitalmarketing.com
• Instagram: instagram.com/amberkaypowers/
• Facebook: https://www.facebook.com/poweringthroughwonderland/
• Linkedin: https://www.linkedin.com/in/amberkaypowers/
• Twitter: https://twitter.com/amberkpowers
• Youtube: https://www.youtube.com/channel/UC15HePY2G36m-126Yt1-jDA

Image Credits
Photographer: Tristine Davis Photography https://tristinedavisphotography.com/