We’re excited to introduce you to the always interesting and insightful Amber Minter. We hope you’ll enjoy our conversation with Amber below.

Amber , looking forward to hearing all of your stories today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

As a graphic designer specializing in feminine branding, what sets me apart from others in the industry is my sole focus on catering to women and helping them find their unique brand voice. While many designers target both genders, I am dedicated to offering a distinct feminine touch to branding and design, allowing businesses to resonate with female audiences more effectively.

By paying close attention to details and emphasizing elements traditionally associated with femininity, such as soft colors, curvy shapes, and a focus on emotions and relationships, my design approach helps create brands that are more appealing and engaging for women. This approach is applicable across various industries, including fashion, beauty, healthcare, and personal development.

Through feminine branding, I ensure that the values and aspirations of the intended female audience are captured and communicated effectively, utilizing elegant and pretty typography, organic shapes, and pastel colors. Moreover, I prioritize emotional resonance and storytelling to foster a sense of community, empowerment, and connection with female consumers. By highlighting their unique challenges and aspirations, I provide tailored design solutions that address the needs of my female clientele in a meaningful manner.

In essence, my specialization in feminine branding allows me to offer fempreneurs and marketers a distinct design approach that effectively speaks to and connects with their predominantly female target audience.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Amber Minter, and I am known as the “branding bestie” of brand development here in Memphis TN. My journey into the industry began with my passion for art as a shy child seeking an outlet for all my creative expressions. I nurtured my love of art by engaging in activities like painting, drawing, and exploring various online artistic platforms. These experiences allowed me to develop my keen observation skills and creativity, eventually leading me to discover my calling in brand creation and strategy.

At my agency, The Pretty Agency, I specialize in delivering effective branding strategies for women-powered brands. We offer a suite of services, including but not limited to graphic design, visual content creation, and overall brand strategy development. We’re dedicated to aligning our clients’ values with their visuals, this sets my agency apart.

I am incredibly proud of my ability to help businesses reach their brand goals through impactful visual storytelling. By immersing myself in my clients’ values and mission, I create bespoke branding strategies that not only represent their essence but also attract their desired client. I believe that a successful brand strategy goes beyond aesthetics; it should be a harmonious blend of visuals and the core values that drive a company.

In conclusion, the journey I embarked upon, from a shy child to now spirited founder of The Pretty Agency, unveils the impact of embracing one’s inherent audacity and story. The Pretty Agency’s recognizable hot pink encapsulates the core principles that the agency brings forth – show stopping confidence, femininity, love, passion, innovation, and ambition. I strive to infuse each client’s distinctive story with a flair of the animated hot pink essence, my agency empowers women to transcend limitations and claim their well-deserved roles in the world. As the “branding bestie,” I take pride in aiding women-centered businesses to translate their aspirations into visually striking and emotionally engaging narratives that form unbreakable bonds with their audiences. My mission is to craft truly unique, powerful, and emotionally charged brands that deliver unparalleled success, all while incorporating just the right dosage of “PRETTY.”

What do you find most rewarding about being a creative?

As a branding graphic designer specializing in working with women in business, one of the most rewarding aspects of being an artist and creative has to be the empowerment and growth that I witness in my clients when I help bring their visions to life. There’s an undeniable sense of fulfillment that comes from watching these strong, inspiring women succeed in their respective industries, as the tangible outcome of my creative input contributes to their professional and personal journeys.

Throughout my experience, I’ve observed the unique way in which women approach business, collaboration, and their goals. It’s taught me to prioritize empathy, understanding, and attention to detail in my work, ensuring that my designs resonate deeply with their target audience. A prime perspective I’ve gained from my specialization is the importance of visually telling my clients’ stories and creating brands that champion female empowerment and inclusivity.

In essence, the most rewarding aspect is the opportunity to be a part of this transformational process and witness their achievements first-hand. It’s an honor to be on the frontlines of this change, advocating for gender equality, and contributing to a more diverse and equal business landscape. Being at the intersection of art and impact, I truly believe that the right visual narrative has the power to inspire, motivate, and drive change, which fuels my ongoing passion for creative work.

I humbled and honored to share my creative gift with amazing women that flourish around me. It is through this collaborative atmosphere of inspiration and empowerment that I feel the impact of my blessings. This is a deeply rewarding journey!

Is there mission driving your creative journey?

My ultimate goal is to establish a comprehensive all-in-one physical location for The Pretty Agency. Of course dedicated to supporting women entrepreneurs. Our mission will focus on collaborating with reputable businesses, providing exceptional services tailored to our clients needs. The Pretty Agency’s offerings will encompass a range of services, such as graphic design, high-quality printing, packaging, professional photography, shared co-working spaces, inventive direction, strategic photoshoot planning, and valuable brand-building support while providing opportunities for networking. This will be an empowering atmosphere with hot pink vibes and pretty girl boss energy.

Contact Info:

• Website: Getbrandedpretty.com
• Instagram: @Getbrandedpretty
• Facebook: https://www.facebook.com/prettyagencyllc
• Linkedin: https://www.linkedin.com/in/pretty-agency-llc-0364ab246
• Yelp: https://www.yelp.com/biz/pretty-agency-memphis

Image Credits
Clouded Visuals (personal shot)