We were lucky to catch up with Amber Lynette recently and have shared our conversation below.
Amber , thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
My starting process was a vision that I just wrote down. In January 2022, me, my sister and aunt had a vision board party. On my board I wrote “Esthetician School”. And of May 2022 I was in enrolled into my now Alma mater, Empire Beauty Memphis Colonial. Those 6months and 720 hours was such a rollercoster, but I’ll definitely take that ride again. As I was in school I was just listen to the teacher teach and as she was teaching, I would just day dream about how that’s going to me doing all the esthetics. Towards my final months at school, i asked my then favorite teacher which is also my now friend and business partner, could I work at her salon when I graduate. I asked her because I already knew her and build a trust with her that I didn’t want to go and find someone new that could possibly be shadey. I am now a Licensed Esthetician and my business, Too Flawless Esthetics is thriving and is only going to get bigger!
Amber , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Well, in my last article, I’ve announced myself as a makeup artist, and that’s how I started out. But as I went to beauty school and became a licensed esthetician, I offer way more than just makeup! I now offer everything esthetics, such as makeup, facials, waxing, teeth whitening and Body Conturing! My business is really big on Brazilian waxes! I pride my business, Too Flawless Esthetics, on being the most professional and to always make every lady that walks through my door beautiful! My clients, really, they’re the best part about it. I love our girl talks and how some will have the same personality as me and we would just laugh the whole service. My clients really do make my day and they tell me all the time that I made their day better as well. And that is why I love doing it. I don’t do esthetics just because of the good money, I do it because I know I can do something that can make the next person feel great. And im always expecting new clients!
We’d love to hear about how you met your business partner.
Well my lovely business partner is Ebonique Cox! As I mentioned before, she was once my beauty school teacher. I am now a manger at her fabulous salon “Pamper Me Pretty”, there we offer natural hair styles, braids, loc maintenance, weave, esthetics, everything! Located at 2061 E Brooks rd, Memphis Tennessee. She is such an amazing person inside and out. She has so many business ideas that can get Pamper Me Pretty to the top and I’m right beside her to help make it all happen. Just watch you’re going to be seeing our facing everywhere pretty soon.
Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?
One of my favorite marketing technique was during February of this year. I had a 14% off sale on my Brazilian Waxes to celebrate Valentine’s Day, and that lasted from the 1st through 14th. So my new client Brazilian are priced at $30, with the 14% off sale, that made the Brazilians only $16! And every one was booking them. That gave me the opportunity have great photos for my portfolio, and the best, I’ve gained so many faithful clientele from that sale. I’m thinking I’ll be doing that sale every year
Contact Info:
- Website: https://tooflawlessesthetics.as.me/
- Instagram: @TooFlawlessEsthestics
- Facebook: Amber Lynette
- Other: Tiktok: Mua_Amberlynette