We recently connected with Amber Leffew and have shared our conversation below.

Hi Amber, thanks for joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

My company is called Honey Brie Charcuterie. There were three elements that came together which helped me fall in love with my business name. First, I wanted to maintain a southern charm with the name, and “honey” has always had a sweet, and inviting ring to it. It worked out beautifully that in the world of cheese the most exquisite pairing for Brie cheese is honey! The second element I wanted to include was something that could always be used as a pun in my marketing plan. Honey Brie sounds a lot like honey bee, and I always use that adorable replacement in my marketing strategies. Lastly, I wanted a name that could easily rhyme and have a nice flow. It worked out that I came up with a sweet, punny, relevant name that I adore!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello cheese lover!

My name is Amber Leffew and I own a charcuterie catering business called Honey Brie Charcuterie. I provide custom charcuterie cups, boards, and grazing tables for weddings, birthdays, corporate events, and the like. I strive to provide healthy and elegant gourmet experiences for any celebration. As a black owned and woman owned business, I prioritize the importance of celebrating the successes of the black community, and providing robust and healthy flavors to all.

I have created boards for corporate anniversaries, baby showers, weddings, HOA meetings, birthdays, anniversaries, etc. I love the opportunity to create a beautiful and delectable addition to any celebration.

I am most proud of my charcuterie workshops. I have had the pleasure to host 45 clients in my workshops in 2022, I would love to see that number grown in 2023. The workshops are a fun and social environment to teach others how to create their own charcuterie boards. I am so grateful to use my charcuterie insight to bring people together with food and fellowship.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

On social media I was always fearful to truly promote my business. I was intimidated to advertise my business for fear that I would be the topic of conversation among others. Maybe people with misunderstand my motives and judge my character,

I soon realized that if I don’t bet on myself no one else will, and I can’t expect to make my dreams come true silently. There is something called the rule of 29. It’s a marketing belief that someone needs to see your work 29 times before you win them over. So I took that philosophy and ran with it. If I provide intentional and sophisticated marketing to my target audience at least 29 times I’ll win them over. That’s exactly what I’ve done!

What’s worked well for you in terms of a source for new clients?

This may be unpopular, but most of my clients have come from Facebook groups or word of mouth. My target audience aligns well with the clientele on Facebook. My ideal clients are middle-aged women who are planning family events, weddings, parties, etc. as a result I have had great success with reaching my target audience. When my advertisements have beautiful pictures of my work, clear descriptions of what is included, and free delivery in a 10 mile radius, I will often gain a new client.

Contact Info:

• Website: https://honey-brie-charcuterie.square.site/
• Instagram: Instagram.com/honey.brie_
• Facebook: Facebook.com/hbriecharcuterie