We caught up with the brilliant and insightful Amber Jordan a few weeks ago and have shared our conversation below.
Alright, Amber thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I lead a women’s organization with a mission to cultivate a world where women thrive, break barriers, and reach their fullest potential. The inspiration behind this mission underscores the power of unity among women – recognizing that when we stand together, support one another, we can achieve remarkable progress. Our group provides a secure and affirming space for women to be seen and heard, fostering genuine sisterhood rooted in empathy and value. What sets us apart is our unwavering commitment to seeing every woman succeed, regardless of background. Our goal is to support and nurture your growth.
Amber , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m Amber, the founder and CEO of Sisters Walking in Purpose. With a background as a business owner since age 17, starting with cosmetics and evolving into a makeup artist, my passion for helping people led to the creation of this women’s organization. Sisters Walking in Purpose is a membership program dedicated to empowering women for personal and professional growth. Our unique strength lies in unwavering support for every woman’s success, regardless of their background. Since our launch in September 2024, we’ve experienced continuous growth, boasting over 20 members and sold-out events. Excited for what the future holds!
How did you build your audience on social media?
I grew my social media audience through consistent presence on all platforms. When launching a business, authenticity is crucial in engaging your audience. Initially focused on sharing my passions like fashion and lifestyle, maintaining consistency proved challenging on my content creator journey. Recognizing the importance of consistency, I’m currently undertaking a challenge—posting three times daily for seven days weekly—to expand our audience and enhance our social media growth. To fellow content creators, my advice is to stay consistent, discover your niche, and embrace your unique self.
Any advice for growing your clientele? What’s been most effective for you?
The key strategy contributing significantly to my success is consistent and strategic marketing for my business. Leveraging social media as a primary platform, I generate sales and attract new members. Regularly appearing on social media, producing authentic content, and engaging with my audience have granted me success by facilitating networking opportunities with like-minded individuals. Social media is a crucial component of both my business and content creation journey.
Contact Info:
- Website: Www.sisterswalkinginpurpose.com
- Instagram: Allthingsamberr
- Facebook: https://www.facebook.com/profile.php?id=100034129209900&mibextid=2JQ9oc