We were lucky to catch up with Amaya Damme recently and have shared our conversation below.

Amaya, thanks for taking the time to share your stories with us today Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?

When I started my social media agency in 2020, I was always excited about what was coming next—envisioning a dream team, a dream office, and living my best life. Now, five years later, we’re here. We went from having no office to soon signing a lease for a high-rise in Phoenix. I went from being a solo entrepreneur to leading a team of seven. I built this business the same way I created Obtaining Social—slowly, cautiously—but now I’m going all in. I’d rather fail doing something I’m deeply passionate about than live with the regret of wondering, ‘What if?’ Throughout this journey, saving money has been essential, and understanding my weaknesses and knowing when to outsource has been key. Scaling has been the toughest lesson I’ve ever learned, and I’m still navigating it. But it’s incredibly inspiring to see how far we’ve come and how we’ve managed to carve out a name for ourselves in an industry that’s still in its infancy.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Amaya, the founder of Obtaining Social, a social media agency based in Arizona that helps brands and businesses connect with their audience in meaningful ways. I started my journey in 2020, driven by a passion for digital marketing and the power of social media to create genuine relationships between brands and their customers. What began as a solo venture has now grown into a thriving team of seven, and we’re continuing to scale.

At Obtaining Social, we specialize in a range of services, including social media strategy, content creation, community management, and brand storytelling. We work with businesses of all sizes, helping them build a strong online presence that not only attracts but also engages and retains their target audience. Our focus is on solving the problem of ineffective or disjointed social media efforts, ensuring that every post, campaign, and interaction aligns with our clients’ broader goals and vision.

What sets us apart is our personalized approach to every project. We don’t just offer cookie-cutter solutions; we tailor our strategies to each brand’s unique needs and challenges. I’ve learned that success in this industry requires a balance of creativity, adaptability, and a deep understanding of each client’s goals, and that’s what we bring to the table.

It’s been a journey of growth, learning, and overcoming challenges. I’m also proud of the amazing team we’ve built—our collective passion and creativity drive everything we do.

The main thing I want potential clients and followers to know is that I am deeply passionate about helping businesses grow and succeed through authentic, impactful social media strategies. I’d rather fail doing something I’m passionate about than wonder ‘What if?’ later in life. We are committed to helping brands not just get noticed but truly connect with their audience in ways that build long-term loyalty.

What’s been the most effective strategy for growing your clientele?

Organic growth is the most powerful and sustainable way to scale—both for our business and yours. That’s why we’ve always been firmly against cold outreach. We choose to work with clients who recognize us as industry disruptors and experts in social media. In fact, we’ve never spent a single dollar on digital ads or paid outreach. Every client we’ve gained has found us through social media—because we don’t just preach organic growth, we live it.

How did you build your audience on social media?

Building a strong, recognizable brand is the foundation of success. In today’s digital landscape, where noise is everywhere, standing out requires originality and value. Your social presence should offer something meaningful—whether it’s education, inspiration, or a sense of comfort. The key is to create a brand that is unmistakably yours and keeps people coming back for more.

Contact Info:

• Website: https://www.obtainingsocial.com/
• Instagram: https://www.instagram.com/obtainingsocial/
• Linkedin: https://www.linkedin.com/in/amayadamme/
• Youtube: https://www.youtube.com/@obtainingsocial
• Other: Personal Instagram: https://www.instagram.com/amayadammee/
  Personal TikTok: https://www.tiktok.com/@amayadamme
  OS TikTok: https://www.tiktok.com/@obtainingsocial_