We were lucky to catch up with Amanda Bowen recently and have shared our conversation below.

Amanda, looking forward to hearing all of your stories today. Do you think folks should manage their own social media or hire a professional? What do you do?

I have been working in the social media marketing industry for years, so I am running our socials for the podcast at this time, while my friend and co-host, Sannah handles editing our audio and video for the show.

I truly enjoy running our socials and interacting with our community, however; I would eventually like to be able to hire some part-time help with marketing — only because it can be time consuming, and I would absolutely love to not be glued to my phone all the time. Ha!

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Sannah and I met at the University of Tennessee at Chattanooga, where we both earned degrees in Communication. We learned the art of storytelling, audio and video production/editing, and so much more that helped us along the way as we entered the podcasting space in 2022.

Couple our education with our mutual love of all things paranormal and unexplained, and here we are!

We launched our paranormal podcast, SHOOK in August 2022 and are looking forward to producing more and more creepy content for our listeners across the globe.

If you are interested in a light-hearted, comedic approach to ghost, alien and unexplained phenomenon stories, head on over to @shookpodcast on Instagram, TikTok or YouTube to get a little taste of our show, or visit shookpodcast.com to start listening.

We also love a listener-submitted ghost story! Please send any paranormal encounters to shookparanormalpod@gmail.com

Any advice for growing your clientele? What’s been most effective for you?

Honestly, remaining present on social media and consistently producing content is the only reason we have grown as much as we have in the last year.

Podcasting is a LOT of work, and I 100% could not do it without my amazing friend and co-host, Sannah Parker.

If you’re considering starting a conversational podcast, working with the right people is also pivotal. Just be prepared to work hard, and eventually that work will pay off.

Any insights you can share with us about how you built up your social media presence?

The first rule is to know the audience you want to attract.

Once you know who you are targeting — in our case, that audience is folks who also enjoy paranormal content and already listen to podcasts.

From there, we tailored our content, hashtags and ads to attract that audience and have remained in touch with our listeners across social platforms.

We have made so many “internet friends” and hope to meet them all one day! We truly have the best audience.

Contact Info:

• Website: shookpodcast.com
• Instagram: @shookpodcast
• Facebook: @shookparanormalpod
• Youtube: @shookpodcast
• Other: Email us your personal ghost/alien/unexplained stories! You can reach us at shookparanormalpod@gmail.com

Image Credits
True Capture Studios in Chattanooga, Tennessee