We recently connected with A:M Almighty and have shared our conversation below.
A:M , appreciate you joining us today. Do you feel you or your work has ever been misunderstood or mischaracterized? If so, tell us the story and how/why it happened and if there are any interesting learnings or insights you took from the experience?
In all honesty my music has always told my story. I’ve always been very open about my past and current life struggles within my music, however in real life people see me as a very happy person without a care or worry in the world. That of course is not true, I for as long as I can remember have struggled with mental health issues and music has always been my outlet to express that. Yet when I blow up at someone in person they are so caught off guard by it when I clearly display in my music I have another side to myself.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
I initially started writing music because of the generations before me. My grandfather as well as my father were both drummers. Naturally I started as a music producer as I play the drums myself, however I eventually started battle rapping then recording my own music shortly after which lead me to stop producing all together and focusing on my rap career. After several years of development in 2011 I released 5 mixtape projects in my hometown of Milwaukee, WI which sold over 500,000 digital and physical copies. That of course motivated me along with several other things to move to Atlanta, GA to bring my music to a larger scale. After surviving a near fatal brain aneurysm rupture in 2017 I began releasing my first non mixtape projects. 2017 to present day I’ve released 4 studio albums, 1 EP, and 7 singles which have gained me over another 500,000 streams and digital songs sold worldwide and counting. It feels good to have success in just telling my story in hopes of helping others succeed.
For you, what’s the most rewarding aspect of being creative?
Honestly it’s hearing from someone that my music helped them get through a tough time or motivated them to go harder at a goal they were looking to achieve. I unlike many artists am not in this for the fame or money but rather the message. I love helping people
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
I had to unlearn that doing any sort of business with other creatives is a good thing. You would think people in our same field with work more together, however it’s a dirty back stabbing industry so I find it better now to focus on my own craft rather then trying to build with others. As selfish as that sounds that’s just the way it is. Rap is a competition simple as that.
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