We’re excited to introduce you to the always interesting and insightful Alyson Brown. We hope you’ll enjoy our conversation with Alyson below.

Alright, Alyson thanks for taking the time to share your stories and insights with us today. What did your parents do right and how has that impacted you in your life and career?

My parents did a great job in providing me with a strong foundation of faith and instilling values that shaped my character, such as integrity, resilience, and discernment. Their impact cultivated flexibility and agility, two capabilities that have allowed me to succeed in any environment.

My dad took an early retirement when I was in elementary school. A few years after enjoying retirement, though, he went back to corporate for an amazing engineering opportunity. This opportunity required our family to move from Southeast Alabama to Texas. Moving out of state and starting over in a new place as a small kid was terrifying. But this move showed me the significance of risk-taking, ambition, and determination. It taught me that you should always say yes to amazing opportunities, even if you have to just figure the rest out later. And we did. We figured it out when we moved to Texas. We figured it out again when we moved to Georgia a year later. And we figured it out again several years later when we moved back home to Alabama. I didn’t know it then, but their ability to pivot and quickly adapt laid a solid foundation for my future ambitions and endeavors.

After college, I randomly ended up with a job opportunity in Utah of all places. It’s one thing to move from one southern state to another, with your family. It’s a completely different type of transition to move across the country to a completely foreign place by yourself. But it was a no-brainer. My parents had already shown me how to do this. They’d laid the blueprint. They’d taught me the value in being mobile, and how the willingness to relocate would always increase my opportunities for career development. So, I took the leap of faith, moved out West, and started my corporate career. This was an incredibly challenging transition, yet equally rewarding. It required a strong sense of self-reliance and perseverance – values my parents fostered. And these values have followed me into my entrepreneurship journey.

Several years ago, I received an amazing compliment while at dinner with a colleague. After sharing whatever I was talking about at the moment, my colleague says “Wow. I’ve got to meet your parents. I need to know who made you.” While I was honored to hear such nice words, it made me pause and reflect on who my parents are. My appreciation for them grew in that moment. I am because of who they are.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a mother wound healing coach who helps women heal their inner child. Mother wounds are emotional injuries caused by a generational deficit in the mother-child relationship that forms unhealthy behaviors such as codependency, hyper-criticism, and the need for control. While I recognize the positive impact of my upbringing and how my parents contributed to my ability to thrive in life, I also recognize the long-lasting impacts emotionally unavailable parents have on their children. There are countless women suffering in silence because they have no language for their experience. Many who have suffered from parental neglect and abuse feel guilt and shame for their unhealed wounds – particularly when the wound was created from emotional neglect or abuse. This form of trauma is often more challenging to identify and explain in comparison to extreme traumas such as physical or sexual abuse. There are a variety of adverse childhood experiences that create wounds, and I not only hold space for that pain, but create opportunities for us to address and overcome it.

I help my clients discover how their unhealed mother wound is showing up in everyday life and silently wreaking havoc on their relationships – with herself, romantic partners, platonic friends, colleagues, or casual acquaintances. I journey alongside women as they uncover their unhealthy coping mechanisms, identify healthier ways to navigate everyday situations, and restore their sense of value and worth.

My approach is faith-centered, which allows me to work with many people whose mother wound intersects with their religious traumas that have skewed their perspective of the Creator. The mother wound creates a deep feeling that tells us we are inherently unworthy or not good enough. Being able to show each client that they are a good creation made in the of image of God allows them to rewrite their narrative and accept the truth that they’ve always been worthy. I offer a variety of resources, including one-on-one coaching, virtual workshops, live events, digital products, and an online support group to best serve those looking for help. Overall, healing the mother wound reconnects us with our inner child, promotes self-acceptance, validates our God-given identity, and allows us to maintain healthy relationships with ourselves and others.

Training and knowledge matter of course, but beyond that what do you think matters most in terms of succeeding in your field?

In addition to training and knowledge, I believe the key to success is remembering your “why”. There is something far greater that pulls one to do this type of work. It’s personal. It’s spiritual. It’s a calling. And it’s also heavy – in several different ways. On one hand, this work requires you to walk with people through their valleys as you guide them to higher ground. On the other hand, this work requires you to face the noise of people who misunderstand the mission. Helping people heal their mother wounds is incredibly specific and quite taboo. Mothers are worthy of honor, praise, and gratitude for giving life and doing all they can to provide their best for their children. Unfortunately, culture and society has created little space for multiple truths to exist: that we are incredibly grateful for all our mothers did for us AND we did not get many of our needs met which resulted in woundedness. When I began this work, the criticism was really distracting. I’ve had to overcome the need to be understood in order to solely focus on the people that need my services. And I’ve also learned to accept that there will always be points of resistance in business and in life. It’s my responsibility to perceive the resistance properly, as it may not be a sign to quit, but to persevere. Ultimately, remembering why I began in the first place always helps to refocus and reenergize me to continue the mission.

What’s been the most effective strategy for growing your clientele?

While I use a variety of methods to grow my clientele (such as email marketing, client testimonials, and offering promotions), social media marketing and collaboration have been the most effective strategies for my business. When I ask clients how they found me, they typically tell me social media or via a collaboration I’ve done.

I believe it’s important to use every available method to reach a broader audience; however, you’ll find that some simply work better than others. With social media, I strive to stick to what feels most comfortable to me. I do not force myself to engage on platforms that I’m not familiar with. I stick to the rivers and the lakes that I’m used to! This helps me engage organically with my following. While I am intentional with every post I make, I don’t always post with the sole purpose of selling. I engage socially like any other user. I comment on people’s posts. I share posts that resonate with me. And I follow creators that I simply like, even if they may not perfectly align with my brand. This allows me to authentically connect with people, while also ensuring my offerings are visible and readily available to potential clients. I have learned that it is not always about numbers; it’s about engagement. I don’t have a ton of followers on any platform I use. Yet, social media has converted more clients than any other method.

I have also found collaboration with other business owners and creatives to be extremely effective. This approach has allowed me to expand my network and connect with other likeminded people who understand my journey. Collaboration also gives me the chance to tap into other creators’ existing audience and customer base. This gives me access to new markets that I may not have been able to reach on my own. Collaboration provides opportunities for cross-promotion, joint ventures, and co-creation of products and services – ultimately leading to mutual benefits and growth for all parties involved. As the African proverb states, “If you want to go fast, go alone. If you want to go far, go together.”

Contact Info:

• Website: https://everythingalyb.com/
• Instagram: https://www.instagram.com/everythingalyb
• Facebook: https://www.facebook.com/groups/hfamw
• Youtube: https://www.youtube.com/@everythingalyb
• Other: TikTok: tiktok.com/@motherwoundhealer