Alright – so today we’ve got the honor of introducing you to Ally Case. We think you’ll enjoy our conversation, we’ve shared it below.
Ally, thanks for taking the time to share your stories with us today Do you think your parents have had a meaningful impact on you and your journey?
One of my most vivid memories as a child is of my mom letting my siblings and I draw on the walls in our house. Our “playroom” walls were covered in abstract drawings in marker and crayon.
My mom always encouraged us to express our creativity and she always supported every idea we had. We were always surrounded by canvases and paint, beads and strings, play dough and coloring books — arts and crafts were a part of our every day.
Ally, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My career is full of many different roles! Some might call me crazy haha.
1) I’m the founder of Uppercase Media, a social media marketing agency specializing in content creation, influencer marketing and paid social for CPG brands in health/wellness and food/bev. We’re a company that builds companies! Officially born in 2019 and a one-woman team for 2 years, Uppercase Media has now grown to 7 team members.
2) I’m a content creator. I’ve been creating content since 2018 but with the growth of video content in 2019/2020, that’s where I really felt like I fell into my element as a creator. I now have a community of hundreds of thousands of individuals across platforms. I share about my travels abroad, my wellness tips and tricks, my favorite vegan snacks, local finds, and more. My accounts really showcase all of my passions!
3) My latest founding venture is Everset — a sustainable clothing brand for creatives! Our first collection showcases a matching blazer and short set (and matching scrunchies) available in 5 color ways. This first collection is made of 100% lyocell fabric — a fiber derived from wood pulp. The pieces are breathable, durable and comfortable. SO perfect for dinners, date nights, events or local shopping! Right now we’re all DTC but looking to expand into retail!
4) On top of my 3 full time jobs above, I’m a part time flight attendant! What started as something I wanted to try for one year turned into the job of a lifetime. Being able to make your own schedule and fly the world for free is truly priceless.
What do you find most rewarding about being a creative?
Being able to tap into and share my creativity all day! Whether it’s through strategy sessions with clients, content creation on my social platforms or designing a new collection — I feel so lucky to be able to feel so passionate about what I do every day. Sometimes it even feels strange to call it “work!”
Have you ever had to pivot?
Uppercase Media first started as an influencer marketing agency! I was representing content creator friends, coordinating and negotiating their brand partnerships. As fun as that was while it lasted, I soon realized I wanted to be working on the brand side, directly with startup founders who were growing innovative businesses. I pivoted away from representing influencers and started building my relationships (and portfolio) representing brands across all forms of social media.
Contact Info:
- Website: www.uppercase-media.com
- Instagram: @allycase1 , @uppercase.media , @eversetofficial
- Facebook: www.facebook.com/allyraecase , www.facebook.com/eversetofficial
- Linkedin: https://www.linkedin.com/in/allycase1/
- Twitter: allycase1
- Youtube: youtube.com/ally4044
- Other: TikTok: @allycase1 , @eversetofficial
Image Credits
V Sidaugaite and Kyle Wilson