We’re excited to introduce you to the always interesting and insightful Allison Villines. We hope you’ll enjoy our conversation with Allison below.

Allison, thanks for taking the time to share your stories with us today So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

Alli Marie Marketing is an agency that believes in reigniting your ‘why’ in starting your business! I started my agency around the love of building business & relationships at the same time. Human connection in business is something that will always keep your company memorable & personable to the consumer’s eye. We want to Increase your company’s value and expand its reach, one relationship at a time.

I started my entrepreneurial journey when I was 18 years old with a clothing brand in college. I always knew I wanted to create & inspire others with a tangible item that made them feel better about themselves. My first company, being a clothing brand, was never truly about the clothes I was selling, it was about the person wearing it.

Alli Marie Marketing is just as much about marketing as it is about our clients & their dynamic stories in entrepreneurship.

We believe in giving back & not only inspiring current businesses that we represent, but inspiring future business that have been created yet. She Means Business is the Agency’s 501(c)(3) nonprofit organization that focusses on business being obtainable & approachable for young women (16-20 year old). We believe that entrepreneurship encourages leadership, courage, & passion. Community events, campus outreach, & our Leadership program are all resources that we provide as an organization to inspire young women ready to take leap into their own entrepreneurial pursuit.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Alli Marie Marketing is an agency that believes in reigniting your ‘why’ in starting your business! I started my agency around the love of building business & relationships at the same time. Human connection in business is something that will always keep your company memorable & personable to the consumer’s eye. We want to Increase your company’s value and expand its reach, one relationship at a time.

Pursuing a degree in Public Relations, I quickly learned that I really loved people. I love how business can be so intricate, but so personal at the same time. Human connection will always be the root of any marketing campaign. Alli Marie Marketing in Adding value and identity back into your business, one relationship at a time.

Let’s talk Business Dreams & how to make them a reality!
What value can Alli Marie Marketing bring back into your company?
Our Marketing services include:
• Digital Advertising
• Media Marketing
• Public / Community Relations
• Branding & Content

What else should we know about how you took your side hustle and scaled it up into what it is today?

My first “side hustle” was when I was 16 years old. I call this my first “entrepreneurial” pursuit. I was a fashion blogger in high school & I designed my own website that housed my blog that I would post to weekly with fashion content. I would review brands on this blog & started working in “influencer marketing” reviewing brands & their products back in 2015.

When I turned 18, I started my first business opening up a clothing brand & getting a sole proprietor license. I learned about consumer needs & how to make a desirable product that could make a profit. It was an amazing creative outlet that then coached me into the entrepreneur that I am today.

I graduated college & worked in the marketing industry for a company, while still running my clothing business & having an E commerce store. I loved learning the ins & outs of marketing through another company’s eyes.
I learned the things that I liked & could execute well & the things that didn’t come so easy to me.

When I started my LLC with Alli Marie Marketing, I had decided to leave my “side hustle” and make it the “full time Job”, I created my Marketing Agency’s services around the skills that I felt I really excelled in.

How do you keep in touch with clients and foster brand loyalty?

Building relationships is my full-time job! One of the best pieces of advice that I received early on in my entrepreneurial journey was, “Transparency builds relationships”. To be honest in who you are & what your company stands for, will only bleed into your clients & the authenticity of your voice working with them.

To build rapport in business, is something that will never be taboo. Business will always need a certain identity fixed around a genuine voice. “Old fashion” ways of saying thank you & expressing gratitude in business, partnership, & collaboration will always be a part of the strong foundation your business builds on. I still write handwritten thank you cards after client meetings & for referrals. I think this is something that not only I believe in business to be personable, but morally as well.

Contact Info:

• Website: https://www.allimariemarketing.com
• Instagram: @allimariemarketing
• Other: Tik Tok: @allimariemarketing

Image Credits

Joshua Burrows – Take One Visuals