We’re excited to introduce you to the always interesting and insightful Allison Moses. We hope you’ll enjoy our conversation with Allison below.

Allison, appreciate you joining us today. Covid has brought about so many changes – has your business model changed?

COVID was hard on all of us, I was terrified how I was going to sell products without getting my hands on faces or allowing them to test products. For a while, we did not know when everything was going to open back up and return to normal. Originally I wanted to open my own storefront and have it be the place for people to come and hangout before night out. Thankfully, I was just finishing classes to build my business plan to take my products to the next level when the lock down started.

If COVID did not happen, I do not think I would’ve found Flying Solo, in Soho New York as an option to retail. That quickly led to publications and different revenues moving forward locally to Kansas City Fashion Week. The market was picked over and it seemed like demands changed quickly to having things delivered. Which created room for new products and a good way to test and understand how consumers are purchasing today. And in the end, I got to save on overhead and employees to really reduce my startup fees for more money for new innovative products and marketing strategies. I do not have inventory on hand – for this reason, I allow all items be shipped directly to customers from manufacture. Also, ensures customers they are getting a longer shelf life of their products.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Confident Beatdown Cosmetics isn’t just about makeup – it’s about empowerment, self-reliance and mental awareness. With a build-able foundation that provides both personal safety and freedom, my products inspire confidence and creativity with every application.
Everyday is a new opportunity for self-expression with Confident Beatdown Cosmetics. Our camera-ready, full-coverage. high-definition, oil free foundation makeup is designed to cater to all skin types, ensuring everyone feels confident in their own skin.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Pretty much how this whole idea of Confident Beatdown got started was the awakening of self awareness – there were several self-help books and videos that I found interesting. I kinda took pieces that fit from each one and worked my own system of self healing, while understanding the true games of life; that deeply explains how to work with your conscious and unconscious mind at the same time. By distinguishing your thoughts, mind and soul and reflecting stillness within self-instead of seeking for outside validation. Recognizing patterns, feelings, emotions and understanding how they got there; then able to re-program myself from feeling it, riding the waves of emotions, facing the anger, understanding if it was mine or someone else’s and let it all go, to live in the present moment with positive energy and forward movement.

I found it interesting that immediately I understood my life from childhood and how imaginative my mind really is. Why did the universe allow us to believe in Santa Clause, Easter Bunny, Tooth Fairy etc? Because, as long as you believe it, it will exist. Same is true for anything else in life.

Once I refreshed the basics of life and the ground rules that the universe set in place for us all. I just realized how much we all forgot and allowed us to clear the vision with perspectives and expectations. By doing this, allows you to live-life; within your own morals, values and true purpose, working towards your goals and dreams. Without reflecting our own fears, judgement and uncertainty on others. Which in return, allows me to understand and come with true empathy, love and patience with myself and others. Creates an environment for change, they are able to grow within their own elements and solve problems with uncertainty much clearer, which in return creates more productivity and better team leaders.

Is there a particular goal or mission driving your creative journey?

Just be you, be confident and on point no matter what life throws at you.

Contact Info:

• Website: https://www.confidentbeatdown.com
• Instagram: @confidentbeatdown

Image Credits

Tyler Carlson – photographer
Lynn Lanno – Makeup Artist
Location – Lucrenzia Mapilli Makeup Studio