We were lucky to catch up with Alli Powell recently and have shared our conversation below.

Alright, Alli thanks for taking the time to share your stories and insights with us today. Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

I definitely wish it was something I would have started sooner. I worked in sales and marketing in the IT industry for 10 years. It compensated me well but was never easy. I spent long hours away from my kids working for bosses I didn’t like. The stress continually affected me psychically and I was always getting sick with viruses like bronchitis and walking pneumonia. Overall, this job was affecting how I was as a wife and mother, and I got to a point where I started to wonder what else is out there for me. In October 2019 I started Grocery Getting Girl and just a few short weeks later I was unexpectedly laid off from my job.

If I would have had the guts to leave that job on my own my stress level would have been so much more manageable, and I would have been so much present for my family. It would have given me more time to make it to school functions, spend time with family and overall, just slow down and enjoy life.

I know that being laid off was a sign that I needed to do something different and had I not been laid off, I quite honestly still might be working in IT. I only wish I would have realized that’s what was best for me sooner.

Alli, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Definitely, I am a food blogger I have a website and Instagram page that’s filled with tips and ideas on how to save on food. Inflation has caused the price of groceries to soar, and I think people are really starting to feel the pain of increased food prices (in addition to everything else).

I share budget friendly recipes, meal prep ideas, real life meals of what I’m actually eating in addition to where and how to shop for food and household items. I share things like how and what to buy in bulk and where to shop for alternative food sources like the dollar tree and 99 cent only store.

Considering the grocery bill is one of the only bills we have that we can control the cost of, why wouldn’t we want to keep it as low as possible?

Have you ever had to pivot?

I’m sure I’m not the only influencer who can say the reels trend on Instagram brought a huge learning curve for people like me who were used to just snapping a photo of food and posting it. Now, my second job is video editing which I never foresaw when I started my page. That’s one of the reasons the social media space can be so tricky to navigate – it’s constantly changing, and you are forced with keep with new trends. Instagram went from a place for photos to a place for video and it forced so many creators to pivot – quickly.

Any insights you can share with us about how you built up your social media presence?

Oh yeah – tons and tons of engaging. In the beginning I would set a timer and do nothing but engage on others content for 30 mins to an hour. In those early days it really helped to extend my reach and build up a loyal following.

Contact Info:

• Website: https://grocerygettinggirl.com/
• Instagram: https://www.instagram.com/grocerygettinggirl/
• Facebook: https://www.facebook.com/profile.php?id=100067578168072
• Linkedin: N/A
• Twitter: N/A
• Yelp: N/A