We’re excited to introduce you to the always interesting and insightful Alison Cohen. We hope you’ll enjoy our conversation with Alison below.

Alison, appreciate you joining us today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?

Other than the first clients I got through friends and family, my first couple of clients found me through social media. I posted on instagram at least once a day for about 6 months, and although I was gaining followers and reaching new prospective clients, I was not successfully making any sales. Finally, one of my reels went viral, with over 4 million views, and I got a couple of clients to sign up to work with me 1:1 as a result. It truly felt like a miracle at the time, but I know it was my consistency and discipline that got me that opportunity. Social media, if used right, can really create a lot of opportunities for business owners that were not available before!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi! My name is Alison Cohen. I am a certified holistic health coach and a mindset coach. Before starting my own coaching business, I worked in Private Banking, helping clients manage and plan their finances. However, I knew my emotional intelligence, intuition and love for helping others was not being fully utilized. After getting certified and finding mentors who showed me it was possible to build my own business, I decided to take the leap and founded Transforme LLC.

I help my clients go from stressed and stuck to empowered and impactful. Using mindset coaching, behavioral coaching, visualization, nervous system regulation, and energy work, my clients are able to reconnect to their self-worth and inner wisdom. Whether they want to see changes in their health, career or relationships, my work helps them overcome the blocks that are keeping them in their comfort zone.

My holistic approach to coaching which mixes science, mindset and spirituality is what sets me apart. We look at the mind, body, and soul as a whole, and tackle all aspects of well-being to create lasting change. Clients typically don’t just see one area of their life change when they work with me. Instead they see shifts in how they are showing up in their life which generates positive change in their health, finances and relationships.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One belief that I had to unlearn was that the degree to which you succeed is correlated to the degree to which you suffer. I used to believe that I had to sacrifice my happiness, and “put in the work” in order to be successful. Success does take hard work, don’t get me wrong, but it is not directly correlated to how unhappy you are. Instead, success is directly correlated to how clear you are on your goals, how disciplined you are at taking action, and your productivity. Just because you’re doing a ton of busy work, does not mean you are getting closer to your goals. The more that you can take the right aligned action, more that you can take back your time and energy and still experience progress and success.

Any insights you can share with us about how you built up your social media presence?

I built my audience on social media organically. I was able to gain 4k followers in about a year on instagram, by posting every day, showing up on stories and lives, and networking with other creators. About half of my clients have come from social media.

My best advice is to get really comfortable with one platform, and stay consistent. Also, use social media to help you build real relationships. You want your content to make it clear how you can help potential clients that come to your page, and be sure to reach out to and create relationships with the people who interact with your content.

Contact Info:

• Website: www.transforme-coaching.com
• Instagram: https://www.instagram.com/transforme_coaching/
• Linkedin: linkedin.com/in/alison-cohen-ab8326179