We recently connected with Alisha Kumar and have shared our conversation below.

Alisha, thanks for joining us, excited to have you contributing your stories and insights. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I didn’t wake up one day with a full-fledged business plan. It started after an event, just a gut feeling that I was meant to build something more. I wanted freedom, real impact, and to create something that could support my life and legacy on my own terms. I had a background in marketing, leadership experience, and this deep desire to make ideas happen, not just for myself, but for others.

That led me to launch my marketing agency, now called Good Time Media. I’ve been running it for seven years, helping CPG brands build smart, scalable Add to Cart campaigns that actually convert. I love this work. I’m a strategist at heart, and the challenge of building out full-funnel ad systems that bring real results? That’s my sweet spot. With the agency, I knew that I could redefine what an agency looked like and build it on my own terms, so that’s what I did. I didn’t know the backend of running an agency, but I knew I would either win or learn from testing and executing the build of this.

Over time, I started noticing something. Many of the women founders I crossed paths with, ones who were already growing successful businesses, were craving something deeper. Not just more ideas or another course, but real connection. Conversations about wealth, scaling, and what it means to lead. The kind of space I wished I had when I was in the thick of it.

That’s when the idea for The Founder’s Table began taking shape. I sat with it for a while, like I do with most of my ideas, jotting things down in my notes app, brainstorming names, experiences, event formats. But eventually, I stopped waiting for it to be perfect. I sent an invitation to a few women in my network and said, “I don’t know exactly what this is yet, but I’m building it and I want you in the room.”

That was only 10 months ago and it’s grown fast. I set up systems, hired support, started hosting intimate events and dinners, and leaned into community building. It’s not just another business, The Founder’s Table is a mission. One where we hold space for the conversations most people skip: scaling with integrity, legacy over vanity metrics, and what it really takes to grow when you’re past the beginner phase.

Now, I run both: Good Time Media, where I help brands grow through strategic performance marketing, and The Founder’s Table, where I help women grow through aligned, intentional community and resources.

It hasn’t been linear or perfect. The first few months were messy and scrappy. But every step came from just showing up, testing ideas, asking for feedback, adjusting as I went. And honestly, that’s still the playbook. Build, listen, refine. The difference is: I don’t wait anymore. I just begin

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a performance marketer, community builder, and someone who believes deeply in doing business with both strategy and soul.

I started in marketing over 15 years ago, working in corporate settings, leading a 50-person team as a marketing and PR executive at 26. But I wanted more freedom and flexibility, so seven years ago, I took the leap and launched my own marketing agency, now known as Good Time Media.

We specialize in ads that actually convert for CPG brands. We build full-funnel Add to Cart campaigns, create scroll-stopping content, and turn browsers into buyers. Our goal is always the same: drive results that our clients can obsess over. I’ve built a reputation for being the strategist you call when you want more than just impressions, you want sales.

But as I grew my agency and worked with more founders, I noticed something missing. So many women in business, especially those already doing six and seven figures, were craving deeper community, not just more noise. They didn’t need another course; they needed connection. Real conversations. Spaces to grow, reflect, and scale in good company.

That’s what inspired me to start The Founder’s Table 10 months ago. It’s part social club, part mastermind, and fully focused on legacy-building. We host pop-up dinners, retreats, and a private membership for women ready to scale their businesses while being surrounded by other high-level thinkers. It’s for women who are now asking: What’s next?

What sets me apart is my ability to move between strategy and execution while staying human. I don’t just throw buzzwords at clients or host pretty events for Instagram. I care deeply about results and relationships. I’ve been mentored by multi-million dollar business owners, I’ve walked through scaling a business from scratch, and I’ve sat at a lot of tables where no one looked like me and chose to build my own, so others would never feel the same.

What I’m most proud of? Building a business that’s both profitable and personal. Creating a community where women are seen and supported. And showing up every day with the goal of making marketing feel less overwhelming and more effective for my clients.

If there’s one thing I want people to know, it’s this: I build with legacy in mind. Whether it’s scaling a brand or creating a safe space for ambitious women, I’m not here for temporary wins, I’m here to build what lasts.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

On the agency side, I’ve always led with strategy and transparency. I don’t just run ads—I help clients understand what’s working, what’s not, and where their money is actually going. That level of clarity and performance has built a lot of trust. When you consistently bring in results and you’re not afraid to be honest when something needs to pivot, people remember that.

But I also believe reputation is built in the small, often unseen moments: following up, delivering when you say you will, being generous with ideas even when there’s no immediate ROI. I’ve shown up for my clients, my community, and my peers over the years, and that adds up.

Launching The Founder’s Table also helped solidify my reputation in a different way. It positioned me as someone who not only knows business, but also deeply values connection. People can see that I’m not just here to sell, I’m here to build something that lasts, and to help others do the same.

Where do you think you get most of your clients from?

The best source of new clients for me has always been relationships and referrals. There’s nothing more powerful than someone you’ve worked with saying, “You need to talk to Alisha” That kind of trust doesn’t come from a cold ad or a pretty pitch deck, it comes from showing up, delivering, and making people feel seen and supported.

But beyond that, I’ve learned the power of the pitch. One thing I always tell people is: don’t wait to be discovered. If you want to work with someone, tell them. Reach out. Pitch them an idea. Show them what’s possible when they work with you. Most people don’t know what they need until you show them and I’ve landed some of my best clients because I wasn’t afraid to make the first move.

Whether it’s a DM, a cold email, or a conversation at an event, I lead with value. I’ll say, “Here’s what I see, here’s what I’d do, and here’s why it matters.” That level of initiative and clarity sets the tone and often, seals the deal.

Relationships get you in the door. Referrals keep the momentum going. But bold, thoughtful pitches? That’s how you create your own opportunities.

Contact Info:

• Website: https://wearegoodtimemedia.com/ and https://atthefounderstable.com/
• Instagram: https://www.instagram.com/goodtimemediaco/ and https://www.instagram.com/atthefounderstable/
• Linkedin: https://www.linkedin.com/in/alisha-kumar-/

Image Credits

Hannah Douglass van Zanten