We caught up with the brilliant and insightful Alisa Tovmanyan and Eliza Eliza Glants a few weeks ago and have shared our conversation below.
Hi Alisa Tovmanyan and Eliza, thanks for joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
At J’Adore Les Fleurs, our mission is inspired by a deep love for the timeless beauty and emotional impact of fresh flowers. Our journey began with our mother-in-law Margarit and the Parisian flower markets, where the art of floral arranging left an indelible mark on our hearts. We believe that giving fresh flowers VS dry or preserved flowers is more unique and natural that dry or preserved flowers simply can’t match. Their vivid colors, natural fragrance, and lively presence can instantly brighten any space and lift spirits. Unlike preserved flowers, fresh blooms symbolize new beginnings and convey genuine emotions, making them perfect for celebrations and heartfelt gifts. They also offer health benefits by improving air quality and reducing stress. While dry flowers are long-lasting, nothing compares to the fresh, invigorating experience of a bouquet of fresh flowers, which truly shows thoughtfulness, care and awakens all 5 senses.
From the start, we have been committed to sourcing the freshest, highest quality flowers. Our close relationships with renowned growers ensure that every bloom is handpicked for perfection, providing our customers with the finest nature has to offer.
At J’Adore Les Fleurs, presentation is crucial. We have revolutionized gifting flowers and set a new standard in luxury packaging. Inspired by hat-boxes from the Victorian era, our elegant packaging and floral designs turn every bouquet into a masterpiece, making the experience of receiving JLF flowers truly special.
The Art of Giving J’ Adore Les Fleurs
At J’Adore Les Fleurs, we consider giving flowers an art form that transcends mere decoration. Each arrangement is crafted to express specific emotions—whether celebrating joy, conveying deep love, or offering solace in times of sorrow. We believe in the profound impact flowers can have, speaking volumes in moments where words may fall short. It’s not just about creating beautiful bouquets; it’s about creating meaningful connections and leaving lasting impressions through the language of flowers.
A Mission of Joy and Connection
Our mission is to bring joy, beauty, and connection through the art of giving fresh flowers. By combining the freshest blooms, high-quality materials, and exquisite designs, J’Adore Les Fleurs elevates flower-giving into a luxurious, unforgettable experience.
Looking to the Future
As we move forward, our commitment remains strong. We will continue to seek the finest flowers, perfect our designs, and innovate, ensuring that giving and receiving flowers remains a magical experience. Our story is one of passion, dedication, and the belief in the power of flowers to touch lives and bring people closer together.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
J’Adore Les Fleurs was born from a passion for the timeless beauty and emotional power of fresh flowers. We embarked on a journey to elevate the act of giving flowers into an art form. Our founders, driven by a love for floral design and a commitment to quality, sought to create a brand that redefines luxury in the flower industry, revolutionizing the floral industry in 2015.
Products and Services
At J’Adore Les Fleurs, we specialize in providing exquisite floral arrangements, luxury packaging, and exceptional customer service. Our offerings include:
Custom Floral Arrangements: Tailored to convey specific emotions and sentiments.
Luxury Packaging: Elegant and sophisticated designs that enhance the experience of receiving flowers.
Event Floral Design: Creating stunning floral displays for weddings, corporate events, and special occasions.
What Sets Us Apart
J’Adore Les Fleurs stands out in the floral industry due to our unwavering commitment to quality, luxury, and artistry. What truly sets us apart includes:
Attention to Detail: Each arrangement is meticulously crafted to perfection.
Innovative Designs: Our packaging and floral designs are inspired by haute couture and fine art.
Customer Experience: We prioritize creating a memorable and luxurious experience for our clients.
Do you have any insights you can share related to maintaining high team morale?
Managing a large team certainly is not easy but we try our best. We believe the key to managing a team and maintaining high morale lies in clear and compassionate communication and respect for one another. Open dialogue ensures everyone feels heard and valued, which is crucial for a cohesive team. Constructive criticism is a vital part of our growth, and we emphasize its importance to our team. We make sure to deliver feedback in a way that is supportive and focused on improvement, acknowledging that some may initially take it personally. We help our team members understand that constructive criticism is essential for professional growth in the competitive business world.
We are responsible for a large group of people and projects, each with their own set of priorities – it can be hard to juggle sometimes but we are passionate about what we do. We have been delegating tasks to members of our team that are capable, and have the time and space, to absorb them. On the one hand, this affords us more time to focus on other priorities, but it also gives those employees the opportunity to take on high-level tasks and to improve their skill sets. A vital part of management is empowering employees and helping them to progress themselves and to deliver the perfect product. Communication is perhaps the most important thing to get right in any business.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We prioritize building strong, lasting relationships with our clients through regular and personalized communication. We stay connected by sending flower arrangements to our top-buying clients with personalized card sentiments, we communicate via personalized emails, social media interactions, and exclusive offers that make our clients feel valued and appreciated. By providing exceptional customer service and consistently delivering high-quality products, we ensure that each interaction leaves a positive impression. These efforts help us create a sense of community and trust, strengthening brand loyalty and making our clients feel like an integral part of the J’Adore Les Fleurs family.
Contact Info:
- Website: https://www.jadorelesfleurs.com
- Instagram: J’Adore Les Fleurs
- Facebook: https://www.facebook.com/jadorelesfleursJLF/
- Linkedin: https://www.linkedin.com/company/jadorelesfleurs/mycompany/
- Twitter: JadoreLesFleurs
- Youtube: https://www.youtube.com/@JAdoreLesFleurs
- Yelp: https://www.yelp.com/biz/jadore-les-fleurs-studio-city-2
- Other: We also have boutiques in Los Angeles, Las Vegas and South Florida!
Image Credits
Photographer : Anna Sargsyan