We caught up with the brilliant and insightful Alie Randall a few weeks ago and have shared our conversation below.

Alie, thanks for taking the time to share your stories with us today Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?

Transitioning from a career in operations and data analytics management to real estate has been an incredibly fulfilling journey for me. As a business owner, I can confidently say that I am happier than ever before.

It is only natural to occasionally reflect on different career paths given my previous successes and wonder about the “what ifs” — especially in the current market whereas we are seeing unique behaviors in both the supply and demand sides of the business. Real estate is cyclical and as a business owner the burden of risk lies fully on your shoulders to make things work.

During my years in operations and data analytics, I gained valuable experience working within established frameworks and hierarchies. However, I always craved the autonomy and freedom to run my own business. Real estate has granted me exactly that.

Being my own boss allows me to set my own schedule, define my own strategies, and make decisions that directly impact the success of my business. Moreover, the real estate industry is a dynamic and people-centric field. I thrive on building relationships, understanding clients’ unique needs, and helping them achieve their dreams. This personal connection and the satisfaction derived from assisting clients throughout their buying or selling journeys are immeasurable.

While the occasional thought of a regular job may arise, it serves as a reminder of the immense gratitude I have for the path I’ve chosen. The autonomy, flexibility, and fulfillment I experience as a business owner far outweigh any fleeting curiosity about a different career path.

Alie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My decision to enter the real estate industry was driven by a desire for autonomy and the freedom to run my own business. I recognized the immense potential to make a positive impact on people’s lives by helping them navigate the complexities of buying or selling property and building their assets.

As a REALTOR®, I provide a range of services to my clients, including assisting them in finding their dream homes or commercial property, guiding them through the selling process, and providing comprehensive market insights. I prioritize understanding my clients’ unique needs and aspirations, ensuring that I deliver tailored solutions that align with their goals.

What sets me apart from others in the industry is not only my diverse background in operations and data analytics, but also my unwavering dedication to exceptional customer service. I leverage my expertise to provide valuable insights and data-driven strategies that empower my clients to make informed decisions. Furthermore, as an Army veteran myself, I take great pride in ensuring all of my veteran clients are armed and educated on the various benefits they may be entitled to ensure we are getting them the best scenario possible in the housing market for them and their families.

One of the greatest problems I aim to solve for my clients is the often overwhelming and complex nature of the real estate market. I strive to simplify the process, providing clarity and guidance every step of the way. By leveraging my analytical skills, attention to detail, and market knowledge, I help my clients navigate the challenges and achieve successful outcomes.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the most important lessons I had to unlearn was the notion that efficiency is the ultimate measure of success. Coming from a manufacturing and operations background, where optimizing processes and maximizing efficiency were paramount, it took some time for me to internalize that in real estate, effectiveness and customer service take precedence.

In manufacturing and operations, efficiency is critical to streamline processes, minimize waste, and maximize output. However, in the realm of real estate, the dynamics are different. While efficiency still plays a role, it’s not the sole measure of success. Real estate is a people-centric industry, and the customer experience is paramount.

It’s not just about completing transactions quickly or optimizing processes for efficiency’s sake. It’s about being effective in serving clients, listening to their concerns, addressing their questions, and guiding them through one of the most significant decisions of their lives.

Unlearning the obsession with efficiency and embracing the importance of effectiveness in customer service was a transformative experience. It allowed me to better connect with my clients, anticipate their needs, and provide personalized solutions.

What’s been the best source of new clients for you?

The best sources of new clients for me has been a combination of (1) referrals and (2) those who find me organically through my military veteran networks, YouTube, and other social media. Referrals generally stem from clients I have loved working with, as well as from friends, family, and coworkers who I have had amazing relationships. These referrals often turn out to be a lot of fun because there is already a sense of trust and rapport established through our shared connections.

Similarly, clients who find me through my veteran networks, YouTube, and social media have also been an exciting source of new business. What makes these clients enjoyable to work with is that they have often already been exposed to a significant amount of my content and tips by following me online – especially niches markets and services such as those pertaining to veterans. This means that when we begin working together, we can continue building on that foundation. It’s exciting to see how they have absorbed the content I’ve shared and to further develop our relationship based on that shared knowledge.

Contact Info:

• Website: https://www.cincyspaces.com/
• Instagram: https://www.instagram.com/thealierandall/
• Facebook: https://www.facebook.com/thealierandall
• Linkedin: https://www.linkedin.com/in/thealierandall/
• Twitter: https://twitter.com/thealierandall
• Youtube: https://www.youtube.com/@thealierandall